A 2-wave sequence built for one job: filling your spring cleanup schedule before homeowners shop the competition. Bring a spreadsheet, no CRM required.
Start FreeOnce the weather breaks, every homeowner suddenly remembers they need spring cleanup, and your phone, your competitors' phones, and the whole industry's calendar fills in a week. The companies that mailed in late February are booked solid by mid-April. The ones who waited are scrambling.
2 waves over 2 weeks, deployed late February through April. Below is exactly what mails when, and why each wave's hook gets sharper.
Headline: "Get Your Yard Ready For Spring" · Offer: Spring cleanup package at early-bird rate · free, no-obligation quote.
Practical and value-forward. List exactly what's included: leaf and debris removal, bed clearing, edging, first mow. Landscaping customers want to know what they're getting before they commit. The "free, no-obligation quote" hook is the conversion lever. Homeowners want to know the price, and a free quote removes the commitment friction. Phone primary, QR code secondary. Wave 1 follow-up call lands about 5 business days after delivery by default: "We're booking spring cleanups now and our schedule fills fast once the weather breaks."
Headline: "Limited Spots Remaining" · Offer: Spring cleanup + free season-start mow, ends [date].
14 days after Wave 1, only to non-responders. Scarcity-based urgency: "Spring schedule fills fast: book by [date] or wait until late spring." Add the bonus: free season-start mow to push the conversion. The scarcity hook is genuine in landscaping. Your calendar literally does fill in days once spring hits, and homeowners know it. Postcard only, no call. After Wave 2, the contact rests for 90 days, ready for the summer maintenance or fall prep cycle.
Both waves, call timing, and copy direction are pre-configured. You set the price, the cleanup inclusions, and your branding.
From Jobber, LMN, Yardbook, ServiceAutopilot, or Aspire: export past customers and active subscribers. Or layer in purchased lists targeting single-family homes in your service area.
Wave 1 mails within 1–2 business days. Your call queue auto-populates about 5 business days after delivery (adjustable), paced by your calling settings so the office can handle the volume.
Pre-loaded scripts. Office books quote visits or full cleanups in your own scheduling software and logs the outcome in PostKnock; a customer whose call you log as qualified drops out of Wave 2 once you log it.
A typical residential landscaping company mails to 500–1,500 past customers and warm prospects in nearby ZIP codes for the spring push. Here's the math on a 1,000-home run:
33:1 first-year ROI, and seasonal mow customers stay an average of 3+ years, multiplying lifetime value.
Run your own numbers in the ROI calculator.
Free to explore. You only pay when you're ready to send. 30-day money-back guarantee on your first annual plan.
Single-wave postcard campaigns · Unlimited contacts · From $1.04/piece
Everything in Free + calls, sequencing · From $0.91/piece
Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.
Four design styles, all themed for your landscaping business and ready to customize. Same offer, same call follow-up, just pick the look that fits your brand.
Bold
Photo
Minimal
Gradient
Front Detail
Back (Address Side)
PostKnock seasonal campaigns also work for
Spring cleanup is the highest-ROI landscaping seasonal play, but PostKnock also runs fall prep campaigns and win-back sequences for lapsed past customers.
See all landscaping campaigns →Late February through early April for most US markets. The exact window varies by region: warm markets (FL, TX, GA) start mid-January as growing season begins; northern markets (MN, MI, NY) push to late March. Mail too early and homeowners aren't thinking about yard work yet; mail too late and your competitors are already booked. PostKnock's playbook flags the Feb–Apr deploy window in the campaign builder so you don't accidentally launch off-season.
Both. List a starting price ("Spring cleanup from $295") to anchor expectations, with the "free, no-obligation quote" CTA prominent. Landscaping pricing varies by lot size, so listing a single flat price either over-promises or scares off small-yard homeowners.
A standard "spring cleanup package" works best with: leaf and debris removal, bed clearing, edging, mulch refresh, and an optional first mow as a bonus. List 4–5 specific items rather than one vague "cleanup" line: specificity reads as professional. The first mow free is the conversion lever: most cleanup customers convert into seasonal mow customers, so the first mow free is essentially a customer acquisition cost.
Past one-time customers first: warm list, response 6–9%, lots of seasonal-plan upgrade potential. Skip current active seasonal-plan customers (no point recalling them). After your house list, layer in purchased lists targeting single-family homes in your service area. Cold purchased lists convert at 1–2%, but customers acquired through spring cleanup convert to seasonal plans at 30–40% which makes the math work.
PostKnock doesn't integrate with your scheduling software. The call queue and pre-loaded scripts live inside PostKnock, and your staff log each call outcome there. When the office books a quote visit or cleanup, they enter it into Jobber, LMN, Yardbook, ServiceAutopilot, or Aspire. A customer whose call you log as qualified drops out of the sequence once you log it, so they don't get Wave 2. To get customers in, export a CSV or Excel file from your software and import it.
Stop chasing the spring rush. Be in the mailbox in late February so your calendar fills before your competitors even start.
Start Free1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.