A 2-wave postcard plus call sequence built for one job: filling your spring cleanup schedule before homeowners shop the competition.
Start Free — No Credit CardOnce the weather breaks, every homeowner suddenly remembers they need spring cleanup — and your phone, your competitors' phones, and the whole industry's calendar fills in a week. The companies that mailed in late February are booked solid by mid-April. The ones who waited are scrambling.
2 waves over 3 weeks, deployed late February through April. Below is exactly what mails when, and why each wave's hook gets sharper.
Headline: "Get Your Yard Ready For Spring" · Offer: Spring cleanup package at early-bird rate · free, no-obligation quote.
Practical and value-forward. List exactly what's included — leaf and debris removal, bed clearing, edging, first mow. Landscaping customers want to know what they're getting before they commit. The "free, no-obligation quote" hook is the conversion lever — homeowners want to know the price, and a free quote removes the commitment friction. Phone primary, QR code secondary. Wave 1 follow-up call lands 7–14 days after delivery: "We're booking spring cleanups now and our schedule fills fast once the weather breaks."
Headline: "Limited Spots Remaining" · Offer: Spring cleanup + free season-start mow, ends [date].
14 days after Wave 1, only to non-responders. Scarcity-based urgency: "Spring schedule fills fast — book by [date] or wait until late spring." Add the bonus: free season-start mow to push the conversion. The scarcity hook is genuine in landscaping — your calendar literally does fill in days once spring hits, and homeowners know it. Postcard only, no call. After Wave 2, the contact rests for 90 days, ready for the summer maintenance or fall prep cycle.
Both waves, call timing, and copy direction are pre-configured. You set the price, the cleanup inclusions, and your branding.
From Jobber, LMN, Yardbook, ServiceAutopilot, or Aspire: export past customers and active subscribers. Or layer in radius-purchased lists targeting single-family homes in your service area.
Wave 1 mails within 1–2 business days. Your call queue auto-populates 7 days after delivery, capped at 30 calls per day so the office can handle the volume.
Pre-loaded scripts. Office books quote visits or full cleanups directly into your scheduling software. Booked customers drop out of Wave 2 automatically.
A typical residential landscaping company mails to 500–1,500 past customers and warm radius prospects for the spring push. Here's the math on a 1,000-home run:
37:1 first-year ROI — and seasonal mow customers stay an average of 3+ years, multiplying lifetime value.
Run your own numbers in the ROI calculator.
Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.
Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece
Everything in Free + calls, sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.
Four design styles, all themed for your landscaping business and ready to customize. Same offer, same call follow-up — just pick the look that fits your brand.
Bold
Photo
Minimal
Gradient
Front Detail
Back (Address Side)
PostKnock seasonal campaigns also work for
Spring cleanup is the highest-ROI landscaping seasonal play, but PostKnock also runs fall prep campaigns and win-back sequences for lapsed past customers.
See all landscaping campaigns →Late February through early April for most US markets. The exact window varies by region: warm markets (FL, TX, GA) start mid-January as growing season begins; northern markets (MN, MI, NY) push to late March. Mail too early and homeowners aren't thinking about yard work yet; mail too late and your competitors are already booked. PostKnock's playbook flags the Feb–Apr deploy window in the campaign builder so you don't accidentally launch off-season.
Both. List a starting price ("Spring cleanup from $295") to anchor expectations, with the "free, no-obligation quote" CTA prominent. Landscaping pricing varies by lot size, so listing a single flat price either over-promises or scares off small-yard homeowners. The starting-price-plus-free-quote combination converts 20–30% better than either approach alone in our test data.
A standard "spring cleanup package" works best with: leaf and debris removal, bed clearing, edging, mulch refresh, and an optional first mow as a bonus. List 4–5 specific items rather than one vague "cleanup" line — specificity reads as professional. The first mow free is the conversion lever: most cleanup customers convert into seasonal mow customers, so the first mow free is essentially a customer acquisition cost.
Past one-time customers first — warm list, response 6–9%, lots of seasonal-plan upgrade potential. Skip current active seasonal-plan customers (no point recalling them). After your house list, layer in radius-purchased lists targeting single-family homes in your service area. Cold radius lists convert at 1–2%, but customers acquired through spring cleanup convert to seasonal plans at 30–40% which makes the math work.
PostKnock generates the call queue and pre-loaded scripts. When the office books a quote visit or cleanup, they enter it into Jobber, LMN, Yardbook, ServiceAutopilot, or Aspire. The booked customer drops out of the PostKnock sequence automatically so they don't get Wave 2.
Stop chasing the spring rush. Be in the mailbox in late February so your calendar fills before your competitors even start.
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1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.