What You'll Actually Send
Four design styles, all themed for yoga studios and ready to customize. Headline front, offer back — just pick the look that matches your studio.
Bold
Photo
Minimal
Gradient
First-class-free welcome cards, lapsed member reactivation, and new mover outreach. Pre-built playbooks for yoga studios.
Start Free — No Credit CardMost members who stop coming in didn't have a bad experience — life got busy, an injury slowed them down, or they tried a class somewhere closer to home. A friendly postcard at the 30-day mark with a small reactivation offer brings most of them back. The studios that lose members are the ones who never reach back out.
First Class Free + New Mover Acquisition — 3-wave new-mover outreach — mailed to households that recently moved within 5 miles of your studio
"Welcome to the neighborhood — your first class is on us." Studio photo, class schedule preview, QR straight to the booking page.
Front desk calls anyone who scanned the QR but didn't book. Pre-loaded script: "Saw you got our card — want me to grab the 6pm Vinyasa with Maya tonight?"
"New to yoga? Here's where most beginners start." Profile a class type (Yin, Vinyasa, Restorative) so movers see what fits their level.
"Loved your first class? First month unlimited for $59." After this wave, the contact moves to the dormant list and gets only seasonal touchpoints.
Four design styles, all themed for yoga studios and ready to customize. Headline front, offer back — just pick the look that matches your studio.
Bold
Photo
Minimal
Gradient
Choose "First Class Free / New Mover" or one of the variants. Wave timing, copy direction, and front-desk call scripts come pre-configured.
Bring your own student/member list (CSV from Mindbody, Mariana Tek, Punchpass, your CRM) or pick a 3–5 mile radius around your studio for new-mover and acquisition campaigns.
Postcards print and drop into USPS within 1–2 business days. QR scans drop into your call queue. Subsequent waves schedule themselves.
Pre-loaded scripts. Log call outcomes. Booked clients drop back into your studio software and the cadence retires the contact.
Households that moved into your zip code in the last 60 days get a welcome postcard with a free intro class. The single biggest source of net-new members for most studios.
Members who haven't been to class in 30–60 days get a friendly reactivation card with a small offer (free private session, 4-pack at $40). Catches them before they cancel auto-renewal.
Launching a 200-hour TT, weekend workshop, or sound bath series? Postcards to your active member list plus a dormant segment land faster than email and the offer feels real.
Mailed 7–10 days before the birthday or studio anniversary with a small gift (free class pack, complimentary private). Quietly retains members who feel seen.
A typical studio mailing 400 new movers per quarter within 5 miles. Here's what one PostKnock 3-wave acquisition campaign looks like:
13:1 ROI on the first cycle — and these are members who'll bring friends to class.
Run your own numbers in the ROI calculator.
Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.
Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece
Everything in Free + calls, sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. Full pricing details →
PostKnock also works for
Specific yoga studio campaigns
PostKnock yoga studio postcards start at $1.05 per 4x6 postcard on the Free plan and drop to $0.79 on Pro. No setup fees, no minimums, no contracts. Pricing includes printing and USPS First-Class postage.
Members should hear from you 4–6 weeks after their last class. Members past 90 days are increasingly hard to reactivate. PostKnock segments your member list by last-attended date and auto-schedules each card.
A photo of your studio space, a clear small offer (free private, complimentary 4-pack, free workshop seat), the teacher's name if known, and a QR code to the booking page. Personal handwritten-style copy beats generic "we miss you" every time.
Most studio software (Mindbody, Mariana Tek, Momence, Glofox, Punchpass) lets you export members filtered by last-attended date. Pull anyone who hasn't booked in 30–120 days and upload the CSV to PostKnock. Our import wizard auto-maps the columns.
Yes — for new movers and households inside a 3–5 mile radius. National new-mover lists run 1.5–3% trial booking rates and 50–65% trial-to-paid conversion when the studio has a clear next-step offer (intro pack, $59 first month). Both numbers are higher in dense urban areas with limited yoga supply.
Three to four days after the postcard mails, your front desk gets a queue of warm leads to call. Pre-loaded scripts cover the common objections: "I'm not flexible enough," "I tried hot yoga and didn't like it," "I want to try a beginner class." Each call logs an outcome so the next wave knows whether to retire the contact or push the offer.
Yes. Each class format can have its own segment, branded postcard, and call script. Studios with diverse schedules often run separate hot-yoga acquisition campaigns from beginner-friendly vinyasa campaigns — the messaging doesn't translate.
Yes. Email open rates for studios hover around 18–22% and Instagram reach for local studios has collapsed. A physical postcard with a real offer cuts through the digital noise. Studios running PostKnock typically reactivate 6–12% of lapsed members within 90 days and book 3–5% of new-mover lists into trial classes.
Stop letting lapsed members drift to a class down the street. Start running the recall cadence that actually rebooks mats.
Start Free — No Credit CardContact Sales
Tell us about your needs and we'll put together a custom plan.
1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.