FEATURES
Everything PostKnock actually does
PostKnock sends postcards and puts a prioritized call list in front of your team afterward. Six pages, one per capability, with the specifics rather than the adjectives.
No $99/mo, no minimum, no time limit on the Free plan.
Campaign Playbooks
156 ready-made multi-wave sequences across 52 industries. Each one carries per-wave timing, pre-written messaging for all 436 waves, and per-wave call-script scaffolding. Pick one and the campaign is already built.
- • Filtered by your industry, not a wall of options
- • Every field editable: nothing is locked copy
- • Browse and apply the whole library on Free
See playbooks →
Contacts & Import
Upload the Excel file your software gave you. .xlsx and .xls are first-class, right alongside CSV. Columns map themselves, you preview before anything commits, and the usual spreadsheet damage is repaired on the way in.
- • Leading-zero ZIP repair, full-name splitting
- • Dedupe on your own record ID, with a merge safety check
- • Priority scoring and do-not-contact, on Free
See contact import →
Design Studio
Four style shells with instant palette, font, photo, and layout swaps, or a full canvas editor with layers. Then a real proof of the actual card and a print checklist you have to sign before anything mails.
- • Unlimited restyling, no credits, on both plans
- • AI background images: 10/mo Free, 50/mo Pro
- • 4×6, 6×9, 6×11, First Class
See the Design Studio →
Call Queue Pro
The postcard opens the door; the call closes it. PostKnock builds your front desk a prioritized daily call list, timed to land after the card arrives, with that wave's script on screen and outcome logging built in.
- • A person dials: this is not a dialer or a robocall
- • Paced to what your team can actually get through
- • Call outcomes feed the campaign
See the call queue →
Personalization
Variable fields drop each recipient's own details into the card, and every wave says something different from the one before it. A three-wave sequence should not be the same postcard mailed three times.
- • Per-recipient variable fields
- • Distinct messaging per wave
- • Custom fields from your own import
See personalization →
Tracking
A QR code per postcard, USPS delivery status on every piece, and a campaign dashboard that tells you what landed, what got scanned, and how the calls went.
- • QR scan tracking per card
- • Delivery status per piece
- • Call outcome reporting on Pro
See tracking →
How the pieces fit together
One campaign, five steps. Most owner-operators are through it in an afternoon.
- Import your list. Upload the Excel or CSV export your existing software produces. Contacts →
- Pick a playbook. Filter to your industry and choose a sequence. The waves, timing, and messaging land on your campaign. Playbooks →
- Make the card yours. Style shell or canvas, shuffle until it looks right, add your logo. Design Studio →
- Proof and approve. Nothing mails until you have seen the real card and checked it off.
- Mail, then call. Cards go out at your daily cap, best contacts first. On Pro, the call queue fills in behind them. Call queue →
What is on which plan
The Free plan is a real product, not a trial. It has no time limit and no monthly fee. Pro adds the second and third waves and the phone follow-up.
| Capability | Free | Pro: $99/mo |
|---|---|---|
| Playbook library (156 across 52 industries) | ✓ | ✓ |
| Excel & CSV import, unlimited contacts | ✓ | ✓ |
| Priority scoring & do-not-contact | ✓ | ✓ |
| Design Studio, unlimited restyling & designs | ✓ | ✓ |
| Proof before print | ✓ | ✓ |
| QR tracking & delivery status | ✓ | ✓ |
| AI background images | 10/mo | 50/mo |
| Waves that actually send | Wave 1 | All waves |
| Phone follow-up call queue & scripts | — | ✓ |
| Users | 1 | Up to 5 |
| Per card (4×6 / 6×9 / 6×11) | $1.05 / $1.09 / $1.29 | $0.79 / $0.85 / $0.95 |
Pro is $99/mo or $799/year. Per-card prices include printing, USPS First-Class postage, and delivery tracking. Full pricing →
Deliberately not in the product
Being clear about the edges is more useful than a feature list that quietly implies everything.
The call queue is a prioritized list your front desk works through by hand. That is the point: a real voice from a local business is why the follow-up works.
PostKnock mails to named people on your list, not to every door on a carrier route. Different product, different economics.
Postcards and phone calls. You almost certainly already have something sending email; adding a worse version of it would not help you.
No implementation call, no annual contract, no minimum volume. Sign up, import a list, and mail. Or have a sample card mailed to you first, no account, no credit card.
Common Questions
What does PostKnock actually do?▼
It runs multi-wave postcard campaigns for local service businesses, and on the Pro plan it puts a prioritized phone follow-up list in front of your front desk after the cards land. You import a contact list, pick a playbook for your industry, design the card, approve a proof, and PostKnock handles printing, First-Class postage, delivery tracking, and the call timing.
Do I need a designer or a marketing agency?▼
No. The playbook supplies the sequence and the copy, the Design Studio supplies the card, and both are editable. The product is built for an owner-operator doing this between patients or jobs, not for a marketing department.
What can I do on the Free plan?▼
Single-wave postcard campaigns with unlimited contacts, the full playbook library, the full Design Studio, proof-before-print, QR and delivery tracking, priority scoring, and do-not-contact. No monthly fee, no minimum, no time limit. You fund a wallet before anything mails and pay per card sent, from $1.05.
What do I get for the $99 a month?▼
Every wave in a sequence sends instead of just wave 1, phone follow-up calls with per-wave scripts and a daily call queue, up to five users, more AI background images, and lower per-card pricing, from $0.79 instead of $1.05. On a 1,500-card campaign the per-card discount alone is more than three months of subscription.
Does direct mail still work?▼
Industry response-rate benchmarks published by the ANA (formerly the DMA) have consistently put direct mail to an existing house list well ahead of email and digital display. Your own lapsed-customer list is the strongest version of that. People who already paid you once. PostKnock is built around that use case rather than cold prospecting.
Ready to Get Started?
Sign up free. No monthly fee, no sales calls, no minimums. Send your first postcard in minutes.
Start FreeSee how PostKnock works for your industry