For Veterinary Clinics

Veterinary Recall Cards That
Bring Pet Owners Back

Upload your client list and PostKnock does the rest. No CRM required. Turn overdue patients into booked appointments across annual wellness, vaccines, and dental cleanings.

Start Free Mail a free sample to yourself
4.4%
Direct mail response rate
up to 9% on house lists1
33K+
Veterinary practices
in the US2
~$400
Average annual spend
per pet on vet care3

Pet Owners Aren't Scheduling on Their Own

Owners forget annual exams, assume their pet is healthy, and let email reminders pile up unread. A coordinated postcard + call sequence changes that.

What Doesn't Work

  • × Owners forget annual exams and think "my pet seems fine"
  • × Email reminders get ignored or land in spam
  • × No system for vaccination recall sequences
  • × One-and-done outreach that pet owners overlook

What Does Work

  • ✓ Postcard with a first-name greeting and "time for your pet's annual checkup"
  • ✓ Personal call from front desk 5 business days after delivery (adjustable)
  • ✓ Vaccination due date reminder with specific shots listed
  • ✓ 3 waves for overdue patients with escalating urgency

What You'll Actually Send

Real Veterinary postcards, built around the offers Veterinary businesses run most. Pick one to see both sides, then make it yours in the free design studio. No account needed.

Balanced · Puppy kitten package: New Puppy or Kitten?

Top Veterinary design

New Puppy or Kitten?

Balanced style · Puppy and kitten first visit

See all 36 Veterinary designs →

Common Veterinary offers

The offers on these designs, with sample prices. You set your own price and terms in the studio.

Optional: add a follow-up

One postcard is a complete campaign. If you want a second touch, Pro can mail a follow-up card a few weeks later or add a phone follow-up after the card arrives, from a ready-made Veterinary plan you can edit. How follow-ups work

How It Works

1

Pick a Veterinary Playbook

Choose "Annual Wellness Recall" or "Vaccination Reminder." Wave timing, call scripts, and postcard copy direction are pre-configured for vet clinics.

2

Upload Your Patient List

Export overdue patients from your veterinary practice management software as CSV. Our import wizard auto-maps owner name, address, and phone; other columns such as pet name come along as custom fields.

3

Launch & Let It Run

Postcards mail automatically via USPS. Your call queue populates 5 business days after delivery (the default; you can set 1 to 10). Non-responders advance to the next wave.

4

Front Desk Works the Queue

Scripts are pre-loaded. Staff logs call outcomes, and warm-interested calls count as qualified. The entire sequence runs itself.

The Math Behind Veterinary Recall Cards

A typical veterinary clinic has 500 overdue pet owners (no visit in 12+ months). Here's what a PostKnock recall campaign looks like:

  • 500 pet owners × 2 waves = 1,000 cards × $0.91/card (Pro) = $910 total spend
  • At a 5% response rate → 25 pet owners return
  • Average annual value per active client: $400 (wellness exam + vaccinations + dental)
  • 25 clients × $400 = $10,000 in annual revenue

That's an 11:1 return on a $910 investment.

Note: multi-pet households increase value. 35% of clients have 2+ pets.

See a worked example: Veterinary Wellness Recall: 5.8% Response on 1,200 Overdue Pets

Simple, Transparent Pricing

Free to explore. You only pay when you're ready to send. 30-day money-back guarantee on your first annual plan.

Free

$0/forever

Single-wave postcard campaigns · Unlimited contacts · From $1.04/piece

Most Popular

Pro

$99/mo

Everything in Free + calls, sequencing · From $0.91/piece

Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.

PostKnock also works for

Specific veterinary campaigns

🛡

Built for HIPAA-aware healthcare practices

PostKnock keeps PHI off the postcard by default. Marketing communications to your own patients are typically permitted under HIPAA without a BAA. We don't sign Business Associate Agreements and we don't ask you to upload PHI. Read our healthcare compliance approach →

Related reading

Frequently Asked Questions

How much do veterinary recall postcards cost?▼

PostKnock veterinary recall cards start at $1.04 per 4x6 postcard on the Free plan, and drop to $0.91 on Pro. There are no setup fees, no minimums, and no contracts. You only pay for what you send.

What should I put on a vet clinic recall card?▼

The most effective veterinary recall cards include: a first-name greeting, a specific reason for the visit (annual wellness exam, vaccination due), your clinic name and phone number, and a QR code linking to online scheduling. PostKnock templates include variable fields that auto-fill each owner's name and address. The pet's name stays on the contact record for your front-desk call.

How do I remind pet owners about overdue vaccinations?▼

Use the Vaccination Reminder playbook: a postcard naming the vaccines due for the group you send to (split your list by species or vaccine due and run one campaign per group), followed by a phone call about 5 business days after delivery (the default; you can set 1 to 10). Postcards that name the right vaccines for the group get significantly higher response rates than generic reminders. The 2-wave sequence typically brings in 3–5% of overdue patients.

Can I put the pet's name on the postcard?▼

No. A postcard can merge the owner's name, phone, email, city, state and ZIP plus your clinic's name, phone and address, and Design Studio layouts greet the owner by first name. Pet names and other extra CSV columns stay on the contact record. Use them to sort or split your list, for example one campaign per species, and your front desk can use the pet's name on the follow-up call.

Can I export patients from my veterinary practice management software?▼

Yes. Most veterinary practice management systems (Cornerstone, AVImark, eVetPractice, Shepherd, NaVetor) let you export patient data as a CSV file. Filter by last visit date to pull patients overdue 12+ months, then upload the CSV to PostKnock. Our import wizard auto-maps owner name, address, and phone; other columns such as pet name come along as custom fields.

How often should I send recall postcards to pet owners?▼

For annual wellness, send a 3-wave campaign starting when the patient is 1–2 months overdue. For vaccinations, a 2-wave sequence timed to the due date works best. After completing a campaign, wait 90 days before recycling non-responders into a new sequence to avoid fatigue.

How quickly can I send my first vet recall postcard?▼

30 minutes from signup to launch. Upload your patient list, pick the Annual Wellness Recall playbook, customize the offer, and click Launch. Pet names can come in as a column in your CSV.

Can I cancel my subscription anytime?▼

Yes. Pro is $99/mo (or $799/yr, save $389). Cancel anytime from Settings → Billing. After cancellation you keep Pro features until your billing period ends, then revert to the Free plan automatically. No contracts, no cancellation fees, no exit calls. Your first annual plan includes a 30-day money-back guarantee.

Does PostKnock work with my veterinary practice management software?▼

Any system with CSV export (AVImark, Cornerstone, ImproMed, eVetPractice, Shepherd, NaVetor, etc.) works with PostKnock: export your overdue patient list including pet names, owner contact info, and last visit dates, and the import wizard auto-maps the columns. Zapier is live too: if an app you use connects to Zapier, new pet owners can flow into PostKnock as contacts automatically, no repeat export. It just adds or matches the contact record; you still choose when to launch a campaign. PostKnock has no native connector for specific veterinary systems, so export a CSV or Excel file and import it.

Ready to Get Started?

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1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.

2 AVMA (American Veterinary Medical Association), veterinary practice count, 2024.

3 APPA (American Pet Products Association), National Pet Owners Survey, average annual veterinary spend per pet.