Upload your client list and PostKnock does the rest. No CRM required. Turn overdue patients into booked appointments across annual wellness, vaccines, and dental cleanings.
Start Free Mail a free sample to yourselfOwners forget annual exams, assume their pet is healthy, and let email reminders pile up unread. A coordinated postcard + call sequence changes that.
Real Veterinary postcards, built around the offers Veterinary businesses run most. Pick one to see both sides, then make it yours in the free design studio. No account needed.
Bold Promo · Dental month
Balanced · Senior screening
Signature · Spring flea tick
Balanced · New pet exam
Balanced · Comeback visit
Bold Promo · Wellness plan
See all 36 Veterinary designs →
The offers on these designs, with sample prices. You set your own price and terms in the studio.
Optional: add a follow-up
One postcard is a complete campaign. If you want a second touch, Pro can mail a follow-up card a few weeks later or add a phone follow-up after the card arrives, from a ready-made Veterinary plan you can edit. How follow-ups work
Choose "Annual Wellness Recall" or "Vaccination Reminder." Wave timing, call scripts, and postcard copy direction are pre-configured for vet clinics.
Export overdue patients from your veterinary practice management software as CSV. Our import wizard auto-maps owner name, address, and phone; other columns such as pet name come along as custom fields.
Postcards mail automatically via USPS. Your call queue populates 5 business days after delivery (the default; you can set 1 to 10). Non-responders advance to the next wave.
Scripts are pre-loaded. Staff logs call outcomes, and warm-interested calls count as qualified. The entire sequence runs itself.
A typical veterinary clinic has 500 overdue pet owners (no visit in 12+ months). Here's what a PostKnock recall campaign looks like:
That's an 11:1 return on a $910 investment.
Note: multi-pet households increase value. 35% of clients have 2+ pets.
See a worked example: Veterinary Wellness Recall: 5.8% Response on 1,200 Overdue Pets
Free to explore. You only pay when you're ready to send. 30-day money-back guarantee on your first annual plan.
Single-wave postcard campaigns · Unlimited contacts · From $1.04/piece
Everything in Free + calls, sequencing · From $0.91/piece
Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.
PostKnock also works for
Specific veterinary campaigns
PostKnock keeps PHI off the postcard by default. Marketing communications to your own patients are typically permitted under HIPAA without a BAA. We don't sign Business Associate Agreements and we don't ask you to upload PHI. Read our healthcare compliance approach →
PostKnock veterinary recall cards start at $1.04 per 4x6 postcard on the Free plan, and drop to $0.91 on Pro. There are no setup fees, no minimums, and no contracts. You only pay for what you send.
The most effective veterinary recall cards include: a first-name greeting, a specific reason for the visit (annual wellness exam, vaccination due), your clinic name and phone number, and a QR code linking to online scheduling. PostKnock templates include variable fields that auto-fill each owner's name and address. The pet's name stays on the contact record for your front-desk call.
Use the Vaccination Reminder playbook: a postcard naming the vaccines due for the group you send to (split your list by species or vaccine due and run one campaign per group), followed by a phone call about 5 business days after delivery (the default; you can set 1 to 10). Postcards that name the right vaccines for the group get significantly higher response rates than generic reminders. The 2-wave sequence typically brings in 3–5% of overdue patients.
No. A postcard can merge the owner's name, phone, email, city, state and ZIP plus your clinic's name, phone and address, and Design Studio layouts greet the owner by first name. Pet names and other extra CSV columns stay on the contact record. Use them to sort or split your list, for example one campaign per species, and your front desk can use the pet's name on the follow-up call.
Yes. Most veterinary practice management systems (Cornerstone, AVImark, eVetPractice, Shepherd, NaVetor) let you export patient data as a CSV file. Filter by last visit date to pull patients overdue 12+ months, then upload the CSV to PostKnock. Our import wizard auto-maps owner name, address, and phone; other columns such as pet name come along as custom fields.
For annual wellness, send a 3-wave campaign starting when the patient is 1–2 months overdue. For vaccinations, a 2-wave sequence timed to the due date works best. After completing a campaign, wait 90 days before recycling non-responders into a new sequence to avoid fatigue.
30 minutes from signup to launch. Upload your patient list, pick the Annual Wellness Recall playbook, customize the offer, and click Launch. Pet names can come in as a column in your CSV.
Yes. Pro is $99/mo (or $799/yr, save $389). Cancel anytime from Settings → Billing. After cancellation you keep Pro features until your billing period ends, then revert to the Free plan automatically. No contracts, no cancellation fees, no exit calls. Your first annual plan includes a 30-day money-back guarantee.
Any system with CSV export (AVImark, Cornerstone, ImproMed, eVetPractice, Shepherd, NaVetor, etc.) works with PostKnock: export your overdue patient list including pet names, owner contact info, and last visit dates, and the import wizard auto-maps the columns. Zapier is live too: if an app you use connects to Zapier, new pet owners can flow into PostKnock as contacts automatically, no repeat export. It just adds or matches the contact record; you still choose when to launch a campaign. PostKnock has no native connector for specific veterinary systems, so export a CSV or Excel file and import it.
Stop sending postcards and hoping. Start sending postcards and calling.
Start FreeHave a website? Turn it into a postcard →
1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.
2 AVMA (American Veterinary Medical Association), veterinary practice count, 2024.
3 APPA (American Pet Products Association), National Pet Owners Survey, average annual veterinary spend per pet.