Optometry Postcards That
Bring Lapsed Patients Back

PostKnock sends professionally designed postcards to patients who are overdue for their annual eye exam. Each campaign typically runs 3 waves over 7 weeks: the first postcard reminds them it's time, a follow-up call reinforces the message, and subsequent waves add urgency with limited-time offers. The sequence runs on its own once you launch it.

Optometry recall postcards start at $1.04 per 4x6 card on the Free plan, and drop to $0.91 per card on Pro ($99/mo). Pricing includes printing and USPS First-Class postage. There are no setup fees, no minimums, and no contracts. You only pay for what you send.

For optometry, the standard recall cycle is 12 months since the patient's last comprehensive eye exam. We recommend launching a recall campaign as soon as patients hit the 12-month mark, with a 90-day rest period between campaign cycles for non-responders. This keeps outreach consistent without over-contacting patients.

Yes. Phone follow-up calls are available on the Pro plan ($99/mo). After each postcard is delivered, a call task appears in your front desk queue about 5 business days later (the default; you can set 1 to 10) with a pre-loaded script. Your staff logs the call outcome, and non-responders automatically advance to the next wave. Adding calls significantly increases reactivation rates over postcards alone.

Appointment reminders go to patients who already have an upcoming appointment: confirming a date and time. Recall cards target patients who are overdue and have no appointment scheduled. PostKnock focuses on recall: bringing back patients who've lapsed 12+ months. These are the patients your EHR reminder system misses because there's nothing to remind them about.

Yes. Export patients from your EHR whose contact lens or glasses prescriptions are within 60–90 days of expiring, then upload them to PostKnock. Use messaging like "Your prescription expires soon. Schedule your eye exam to keep your contacts/glasses current." This is one of the highest-converting optometry postcard campaigns because patients have a clear, time-sensitive reason to book.

30 minutes from signup to launch. Upload your patient CSV, pick the Lapsed Patient Reactivation playbook, customize the offer, and click Launch. Postcards mail via USPS First-Class within 1–2 business days and reach patient mailboxes a few days later.

Yes. Pro is $99/mo (or $799/yr, save $389). Cancel anytime from Settings → Billing. After cancellation you keep Pro features until your billing period ends, then revert to the Free plan automatically. No contracts, no cancellation fees, no exit calls. Your first annual plan includes a 30-day money-back guarantee.

Any system that exports CSV (RevolutionEHR, OfficeMate, Crystal PM, Compulink, etc.) works with PostKnock, and the import wizard auto-maps standard columns including name, address, phone, and last visit date. Zapier is live too: if an app you use connects to Zapier, new patients can flow into PostKnock as contacts automatically, no repeat export. It just adds or matches the contact record; you still choose when to launch a campaign. PostKnock has no native connector for specific EHR systems, so export a CSV or Excel file and import it.