For Chiropractic Practices

Chiropractic Recall Cards That
Bring Patients Back

Automated postcard + call sequences designed for chiropractic offices. Turn dropped treatment plans into rebooked appointments.

Start Free — No Credit Card
4.4%
Direct mail response rate
—up to 9% on house lists1
70K+
Chiropractic practices
in the US2
<30 min
Sign-up to first
campaign launched

Your Patients Aren't Finishing Their Care Plans

Most chiropractic patients drop off after initial pain relief. Without a reactivation system, those incomplete care plans turn into lost revenue—and worse outcomes for the patient.

What Doesn't Work

  • × Patients drop off after initial relief with no follow-up
  • × No reactivation system to catch lapsed patients
  • × Generic emails that get ignored or land in spam
  • × One-and-done outreach that patients never act on

What Does Work

  • ✓ Postcard with a wellness check or adjustment offer
  • ✓ Front-desk call: "Dr. [Name] noticed you haven't been in"
  • ✓ Second postcard with a different design and urgency
  • ✓ 3 waves over 8 weeks with 90-day rest cycle

Pre-Built Chiropractic Playbook

Lapsed Patient Reactivation — 3 waves, 8 weeks, 90-day rest cycle

W1

Week 1 — Postcard

"Your body may have changed" tone. Free consultation or adjustment discount. QR code to online booking.

W2

Week 2–3 — Front-Desk Call

Personal and warm. "Dr. [Name] noticed you haven't been in." Pre-loaded script, outcome tracking.

W5

Week 5–6 — Second Postcard + Call

Different design, wellness urgency: "minor misalignments become chronic problems." Second call attempt for non-responders.

W7

Week 7–8 — Final Postcard

"Keep your spine health on track" framing. Then 90-day rest before recycling.

What You'll Actually Send

Four design styles, all themed for your chiropractic practice and ready to customize. Same offer, same call follow-up — just pick the look that fits your brand.

Bold

Bold chiropractic practice postcard design — Lapsed Patient Reactivation

Photo

Photo-led chiropractic practice postcard design — Lapsed Patient Reactivation

Minimal

Minimal chiropractic practice postcard design — Lapsed Patient Reactivation

Gradient

Gradient chiropractic practice postcard design — Lapsed Patient Reactivation

Front Detail

Detailed view of chiropractic practice postcard front — Lapsed Patient Reactivation

Back (Address Side)

chiropractic practice postcard back showing return address and recipient zone — Lapsed Patient Reactivation

How It Works

1

Pick the Chiropractic Playbook

Choose "Lapsed Patient Reactivation." Wave timing, call scripts, and postcard copy direction are pre-configured for chiropractic offices.

2

Upload Your Patient List

Export lapsed patients from ChiroTouch, Jane App, or your practice management software as CSV. Our import wizard auto-maps columns.

3

Launch & Let It Run

Postcards mail automatically via USPS. Your call queue populates 3–5 days after delivery. Non-responders advance to the next wave.

4

Front Desk Works the Queue

Scripts are pre-loaded. Staff logs call outcomes. Warm leads get flagged. The entire sequence runs itself.

The Math Behind Chiropractic Recall Cards

A typical chiropractic practice has 400 lapsed patients (inactive 6+ months with incomplete care plans). Here's what a PostKnock reactivation campaign looks like:

  • 400 postcards × 3 waves = 1,200 cards × $0.79/card (Pro) = $948 total spend
  • At a 5% response rate → 20 patients return
  • Average reactivated patient worth $1,000/year (initial exam + 8–10 adjustment visits)
  • 20 patients × $1,000 = $20,000 in annual revenue

That's a 21:1 return on a $948 investment.

Simple, Transparent Pricing

Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.

Free

$0/forever

Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece

Most Popular

Pro

$99/mo

Everything in Free + calls, sequencing · From $0.79/piece

Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.

PostKnock also works for

Specific chiropractic campaigns

Frequently Asked Questions

How much do chiropractic recall postcards cost?

PostKnock chiropractic recall postcards start at $1.05 per 4x6 postcard on the Free plan, and drop to $0.79 on Pro. There are no setup fees, no minimums, and no contracts. You only pay for what you send.

What should I put on a chiropractic recall card?

The most effective chiropractic recall cards include: a wellness-focused message (not just pain), a clear offer (free consultation or adjustment discount), your practice name and phone number, and a QR code linking to online scheduling. PostKnock templates include all of these with smart variable fields that auto-fill each patient's name.

How do I reactivate patients who dropped their care plan?

Patients who dropped their care plan respond best to a multi-touch approach. Start with a postcard framed around wellness ("your body may have changed since your last visit"), follow up with a personal phone call from the front desk, then send a second postcard emphasizing that minor misalignments can become chronic problems. A 3-wave campaign over 8 weeks typically reactivates 3–5% of lapsed patients.

Do chiropractic postcards work better than email?

Yes — direct mail achieves 5–9x higher response rates than email for healthcare practices. Postcards have a 100% open rate (no envelope to throw away), and patients who dropped off are unlikely to open your emails. Adding phone follow-up calls further increases reactivation rates, making postcard + call sequences significantly more effective than email alone.

Can I export patients from ChiroTouch or Jane App?

Yes. Most chiropractic practice management systems (ChiroTouch, Jane App, ChiroFusion, Eclipse, Genesis) let you export inactive patients as a CSV file. Filter by "last visit date" to pull patients overdue 6+ months, then upload the CSV to PostKnock. Our import wizard auto-maps name, address, and phone columns.

When is the best time to send chiropractic recall cards?

The best time is as soon as a patient has been inactive for 60–90 days — before they fully disengage. Seasonal peaks also work well: January (New Year's resolutions), early spring (getting active again), and fall (before holiday stress). PostKnock campaigns run continuously, so you can set them up once and let the automation handle the timing for each patient.

How long until my first chiropractic recall card mails?

30 minutes from signup. Upload your CSV from ChiroTouch, Jane, Genesis, or any other practice management system, pick the Lapsed Patient Reactivation playbook, customize the offer, and click Launch. Postcards mail via USPS First-Class within 1–2 business days.

Can I cancel my subscription anytime?

Yes. Pro is $99/mo (or $799/yr — save $389). Cancel anytime from Settings → Billing. After cancellation you keep Pro features until your billing period ends, then revert to the Free plan automatically. No contracts, no cancellation fees, no exit calls. Annual plans include a 30-day money-back guarantee.

How does PostKnock compare to in-house mailings?

Most practices spend 4–6 hours on a recall mailing (designing, addressing, stuffing, applying postage). PostKnock takes 15 minutes and costs less per card than retail postage alone. The multi-wave + call follow-up sequence also adds reactivation rate that one-off mailings can't match.

Ready to Get Started?

Stop sending postcards and hoping. Start sending postcards and calling.

Start Free — No Credit Card

1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.

2 BLS (Bureau of Labor Statistics) and IBISWorld, “Chiropractors in the US — Number of Businesses,” 2024.