Empty tables don't adjust anyone. PostKnock mails new-patient postcards to the homes around your clinic — then queues a front-desk call so the people who scan or call back actually get booked for their first visit.
Start Free — No Credit CardFree plan from $1.05/card · Pro from $0.79/card · No contracts
Most chiropractic care is local and high-trust — people choose the clinic near home or work, often when their back goes out, not on a schedule. New-patient marketing has to be in the neighborhood, repeatable, and ready the moment someone is in pain. A postcard plus a call does both.
Patients pick the clinic that's a short drive from home or work. If the households in your few surrounding ZIPs don't know you exist, they default to whoever else they saw on a sign or a card.
People call when their back, neck, or sciatica flares up — not when your ad runs. A postcard sits on the counter or the fridge until that day comes, which a fleeting social ad can't do.
A new patient may come in for a care plan of many visits, but the hard part is the first appointment. The job of the postcard is simply to make that first call or online booking happen.
New patients worry about cost, X-rays, and being "sold" a long plan. A clear, honest first-visit offer — consult plus exam — lowers the barrier to picking up the phone.
People who just moved into your radius have no provider yet and are actively choosing one. Saturation mail to new and existing households around the clinic catches them at the right moment.
Sports injuries, prenatal care, auto-accident recovery, desk-job back pain — your niche matters. A postcard can speak to one specific reason-to-come-in instead of a generic "we adjust spines."
A single mailer rarely fills a schedule. The card earns the first call or QR scan — then a real person from your front desk follows up, answers the "how much / does it hurt / do I need X-rays" questions, and books the new-patient appointment. That postcard-plus-call one-two punch is what PostKnock is built for.
A multi-touch wave sequence built to introduce your clinic to nearby households and convert interest into first visits. Postcards mail on schedule; scanners and callers flow into the Call Queue and the sequence rolls forward automatically.
An introduction card to households around the clinic. Lead with one reason-to-come-in (back/neck pain, sciatica, sports injury) and one clear first-visit offer. QR code to online booking, phone number front and center.
As people scan the QR or call in, they appear in your Call Queue with a pre-loaded script: "Thanks for reaching out — let's get your new-patient consult on the books." Staff answers the cost/exam questions and logs the outcome in one click.
A new design to the same area for everyone who hasn't booked. Switch the angle — from general back pain to desk-job posture, prenatal care, or auto-accident recovery — with a fresh first-visit offer and a real deadline.
A final touch that meets people when pain finally pushes them to act, reusing your strongest offer. Then the area rests before you run the sequence again next cycle to stay top of mind.
Wave count, timing, and call cadence are yours to set — PostKnock supports up to 5 waves. The phone-call waves use the built-in Call Queue, a Pro feature.
A new-patient card needs one clear reason to call today. These are common, patient-appropriate angles you can drop into the postcard offer field — pick what fits your patient mix and always follow your state chiropractic board's advertising rules and any rules on discounting for insured patients.
Offers are illustrative. You write the offer copy; PostKnock prints and mails the card and queues the follow-up call. Confirm any offer complies with your state board and insurance rules.
For new-patient acquisition you're mailing people who aren't in your system yet, so you choose how to reach them — blanket the neighborhood, or mail a targeted prospect list you bring.
Mail every household along the carrier routes around your clinic — no list to buy, no names needed. Ideal for a "meet your neighborhood chiropractor" introduction and for catching new movers who haven't chosen a provider yet.
Pick routes by your service radius; PostKnock handles the saturation mailing.
Have a prospect list — a community-event sign-up sheet, new-mover data you sourced, or referrals you collected? Export it to a CSV and import it. The wizard auto-maps name, address, and phone so you can mail a specific audience.
PostKnock does not buy or supply prospect lists or connect to your EHR/CRM — you bring the CSV.
Design it in the in-app Design Studio in your clinic's colors. Four starting styles — same offer and same call follow-up behind each, so pick the look that fits your brand.
Bold
Photo
Minimal
Gradient
Front Detail
Back (Address Side)
Available in 4×6, 6×9, and 6×11. All-in pricing includes printing and USPS First-Class postage.
Blanket the neighborhoods around your clinic with EDDM-style saturation mailing — no list required — or bring your own prospect list as a CSV and import it. PostKnock does not connect to your EHR/CRM and does not sell prospect lists; for a targeted audience you export a CSV and import it.
Pick one clear new-patient offer, then design the postcard in the Design Studio in your clinic's colors. Add a QR code that points to your online booking page so prospects can self-schedule their first visit.
Choose the wave sequence, set the timing, and decide which waves are postcards and which are follow-up calls. Vary the angle per wave — back pain, posture, prenatal, sports — to keep the message fresh to the same area.
Cards print and ship via USPS First-Class (or EDDM) automatically. As prospects scan the QR or call your number, they drop into the Call Queue, and the sequence advances to the next wave on its own.
Staff calls down the queue with the pre-loaded script, answers the cost-and-exam questions, and books the first visit, logging each outcome. QR scans are tracked so you can see which cards and angles drove the most new patients.
Say a clinic saturates 2,000 nearby households with a 2-wave new-patient introduction. Here's the transparent math — the inputs are illustrative, not a guarantee:
Response rates are industry-typical ranges for prospect-list mail, not PostKnock results — a cold neighborhood list responds lower than a list of your own patients. Per-patient value depends on your fees, care plans, and conversion. Add a Pro subscription ($99/mo) on top of per-piece cost if you want the Call Queue and multi-wave sequencing.
Free to explore — you only pay when you're ready to send. Pay from your wallet per piece.
Single-wave postcard campaigns · Design Studio · QR tracking · From $1.05/piece
Everything in Free + Call Queue & multi-wave sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. Pro is $99/mo or $799/yr. No setup fees, no minimums, no contracts.
New-patient acquisition mails to prospects, not your patient records, so PHI usually isn't involved — and PostKnock keeps PHI off the postcard by default. We are HIPAA-aware: we don't sign Business Associate Agreements and we don't ask you to upload PHI. Any list you bring only needs name, address, and contact details. Read our healthcare compliance approach →
Two ways. Use EDDM-style saturation mailing to blanket the households along the carrier routes around your clinic — no list to buy and no names needed — or bring your own prospect list as a CSV and import it. PostKnock does not sell or supply prospect lists and does not connect to any EHR or CRM, so for a targeted audience you provide the CSV.
EDDM-style saturation mails every household on the postal carrier routes you choose, which is great for a "meet your neighborhood chiropractor" introduction and for reaching new movers. A targeted list mails only the specific addresses you import via CSV — useful if you collected leads at a community event or sourced new-mover data yourself. PostKnock supports both; it just doesn't provide the list for you.
One clear first-visit offer with a reason to act now works best — a new-patient consultation and exam package, or a consult tied to a specific complaint like back pain, sciatica, or sports injury. Speak to one reason-for-care rather than a generic "we adjust spines." Always follow your state chiropractic board's advertising rules and any restrictions on discounting for insured patients; you write the offer copy, and PostKnock prints and mails it.
You can mail postcards on the Free plan with no calls at all. The built-in Call Queue — which puts each prospect who scans your QR or calls in front of your front desk with a pre-loaded script — is a Pro feature. For new patients the call is usually what converts interest into a booked first visit, because someone can answer the cost, exam, and X-ray questions on the spot, so most clinics use it.
Because chiropractic demand is pain-triggered and unpredictable, repetition matters — many clinics run 2 to 4 waves to the same area over several weeks so a card is on hand when someone's back finally goes out. PostKnock supports multi-touch wave sequences of up to 5 waves; you control the timing and which waves are postcards versus calls. A single mailer rarely fills a schedule on its own.
New-patient mail goes to people who don't know you yet, so expect lower response than you'd see mailing your own patients. Industry studies typically report prospect-list direct-mail response in the low-single-digit-percent range. Treat any number as an estimate — your results depend on your radius, offer, design, and how quickly your front desk follows up. Track QR scans and call outcomes in PostKnock to see what's actually working.
PostKnock offers 4×6, 6×9, and 6×11. A 4×6 is the most economical for high-volume saturation around your clinic; a 6×9 or 6×11 gives more room for a photo, a list of conditions you treat, and a bigger offer, which can stand out in a busy mailbox. Many clinics test a smaller card for reach and a larger one for impact and compare scan rates.
No. PostKnock does not integrate with chiropractic EHR or practice-management systems, and there's no API sync. The supported flow is to export a CSV from your system or list source and import it — the import wizard auto-maps name, address, and phone. For new-patient acquisition you usually don't need your patient database at all; EDDM-style saturation reaches nearby households without any list.
You pay per piece from your wallet: from $1.05 per 4×6 card on the Free plan, dropping to $0.79 on Pro, with printing and USPS First-Class postage included. Pro is $99/mo (or $799/yr) and adds the Call Queue and multi-wave sequencing. No setup fees, no minimums, no contracts — you only pay for what you send.
Postcards that get attention. Callbacks that close the deal. Start free — you only pay when you send.
Start Free — No Credit Card1 Response figures are industry-typical ranges, not PostKnock results. Prospect-list (cold) direct-mail response is commonly reported in the low-single-digit-percent range and runs lower than mailing your own customer list — e.g. ANA (Association of National Advertisers), Response Rate Report. Your results depend on your radius, list, offer, and follow-up.
2 PostKnock supports three postcard sizes (4×6, 6×9, 6×11) and multi-touch wave sequences of up to 5 waves.