For Dental Practices

Reactivate Your
Lapsed Patients

Automated postcard + call sequences designed for dental offices. Turn your lapsed patient list into booked appointments.

4.4%
Direct mail response rate
—up to 9% on house lists1
176K
Dental practices
in the US2
<30 min
Sign-up to first
campaign launched

Your Lapsed Patients Are Waiting

Every practice has patients who haven't been seen in 12+ months. A single postcard won't bring them back—but a coordinated postcard + call sequence will.

What Doesn't Work

  • × A single postcard with no follow-up call
  • × Manual front-desk recall with no system or scripts
  • × One-and-done outreach that patients ignore
  • × Generic CRM tools not built for dental workflows

What Does Work

  • ✓ Professionally designed postcard with a specific offer
  • ✓ Front-desk call 3–5 days after delivery ("Dr. Smith wanted to reach out personally")
  • ✓ Second postcard with different design + urgency framing
  • ✓ 3 waves over 10 weeks with 90-day rest cycle

Pre-Built Dental Playbook

Lapsed Patient Reactivation — 3 waves, 10 weeks, 90-day rest cycle

W1

Week 1 — Postcard

"We miss you" tone. Specific offer (free exam or whitening discount). QR code to online booking.

W2

Week 2–3 — Front-Desk Call

Personal and warm. "Dr. Smith wanted to reach out personally." Pre-loaded script, outcome tracking.

W5

Week 5–6 — Second Postcard + Call

Different design, limited-time urgency. Second call attempt for non-responders.

W9

Week 9–10 — Final Postcard

"Last chance / keep records active" framing. Then 90-day rest before recycling.

How It Works

1

Pick the Dental Playbook

Choose "Lapsed Patient Reactivation" or "New Patient Acquisition." Wave timing, call scripts, and postcard copy direction are pre-configured.

2

Upload Your Patient List

Export lapsed patients from your practice management software as CSV. Our import wizard auto-maps columns.

3

Launch & Let It Run

Postcards mail automatically via USPS. Your call queue populates 3–5 days after delivery. Non-responders advance to the next wave.

4

Front Desk Works the Queue

Scripts are pre-loaded. Staff logs call outcomes. Warm leads get flagged. The entire sequence runs itself.

Simple, Transparent Pricing

14-day free trial. No charge until you launch your first campaign.

Starter

$49/mo

2 campaigns · 500 contacts · From $0.79/piece

Most Popular

Growth

$149/mo

Unlimited campaigns · 5,000 contacts · From $0.69/piece

Custom

Let's Talk

Custom limits · Volume pricing ·

Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.

Ready to Get Started?

Join the early access list and be first in line when we launch.

1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.

2 IBISWorld, “Dentists in the US — Number of Businesses,” 2024.