Upload your lapsed patient list from any practice software. No CRM required. PostKnock designs the card, mails it, and tells your front desk who to call.
Every practice has patients who haven't been seen in 12+ months. A single postcard won't bring them back, but a coordinated postcard + call sequence will.
Real Dental postcards, built around the offers Dental businesses run most. Pick one to see both sides, then make it yours in the free design studio. No account needed.
Bold Promo · New patient special
Signature · Kids first visit
Balanced · Overdue recall
Balanced · Membership plan
Bold Promo · Free whitening new patient
Bold Promo · Refer a friend
The offers on these designs, with sample prices. You set your own price and terms in the studio.
Optional: add a follow-up
One postcard is a complete campaign. If you want a second touch, Pro can mail a follow-up card a few weeks later or add a phone follow-up after the card arrives, from a ready-made Dental plan you can edit. How follow-ups work
Choose "Lapsed Patient Reactivation" or "New Patient Acquisition." Wave timing, call scripts, and postcard copy direction are pre-configured.
Export lapsed patients from your practice management software as CSV. Our import wizard auto-maps columns.
Postcards mail automatically via USPS. Your call queue populates about 5 business days after delivery (the default; you can set 1 to 10). Non-responders advance to the next wave.
Scripts are pre-loaded. Staff logs call outcomes. The entire sequence runs itself.
A typical dental practice has 500 lapsed patients (inactive 12+ months). Here's what a PostKnock reactivation campaign looks like:
That's a 22:1 return on a $1,365 investment.
See a worked example: Dental Recall Campaign Worked Example: 3 Waves, 29:1 ROI
Free to explore. You only pay when you're ready to send. 30-day money-back guarantee on your first annual plan.
Single-wave postcard campaigns · Unlimited contacts · From $1.04/piece
Everything in Free + calls, sequencing · From $0.91/piece
Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.
PostKnock also works for
Specific dental campaigns
PostKnock keeps PHI off the postcard by default. Marketing communications to your own patients are typically permitted under HIPAA without a BAA. We don't sign Business Associate Agreements and we don't ask you to upload PHI. Read our healthcare compliance approach →
PostKnock dental recall cards start at $1.04 per 4x6 postcard on the Free plan, and drop to $0.91 on Pro. There are no setup fees, no minimums, and no contracts. You only pay for what you send.
The most effective dental recall cards include: a friendly personal greeting, a clear offer (free exam, cleaning discount), your practice name and phone number, and a QR code linking to online scheduling. PostKnock templates include all of these with smart variable fields that auto-fill each patient's name.
Three-wave sequences tend to perform best for dental recall. Wave 1 is a friendly "we miss you" postcard, Wave 2 adds an incentive offer 4 weeks later, and Wave 3 creates urgency with an expiration deadline. Each wave can include an optional phone follow-up call.
Yes. For dental practices, direct mail typically sees far higher response rates than email, and a postcard has no envelope to throw away, so it's effectively always seen. Industry benchmarks put house-list response in the 5–9% range, and adding phone follow-up calls pushes reactivation higher.
Yes. Most practice management systems (Dentrix, Eaglesoft, Open Dental, Curve Dental, Denticon) let you export inactive patients as a CSV file. Filter by "last visit date" to pull patients overdue 12+ months, then upload the CSV to PostKnock. Our import wizard auto-maps name, address, and phone columns.
Long-lapsed patients (2+ years) respond best to a specific, high-value offer, like a free comprehensive exam or a significant cleaning discount. Avoid generic "we miss you" messaging. A 3-wave campaign with phone follow-up typically reactivates 3–5% of these patients, which can mean 15–25 patients from a list of 500.
Most practices launch their first campaign within 30 minutes. Upload your CSV, pick the Lapsed Patient Reactivation playbook, customize the postcard offer (Free plan templates work out of the box), and click Launch. Cards usually arrive in about a week, and each card shows its expected delivery date.
Yes. Pro is $99/mo (or $799/yr, save $389). Cancel anytime from Settings → Billing. After cancellation you keep Pro features until your billing period ends, then revert to the Free plan automatically. No contracts, no cancellation fees, no exit calls. Your first annual plan includes a 30-day money-back guarantee.
PostKnock works with any practice management system that can export patient lists as CSV (Dentrix, Eaglesoft, Open Dental, Curve, Denticon, etc.), and the import wizard auto-maps name, address, phone, and last visit date. Zapier is live too: if an app you use connects to Zapier, new patients can flow into PostKnock as contacts automatically, no repeat export. It just adds or matches the contact record; you still choose when to launch a campaign. PostKnock has no native connector for a specific practice-management system, so export a CSV or Excel file and import it.
Yes. With Find Customers by Area, you pick the ZIP codes around your practice on a map and PostKnock sizes the homes inside them, no patient list required. It’s ideal for attracting brand-new patients near your office. Searching and counting are free on every account, and buying the list is live: the addresses import as contacts, named where the vendor has a name and “Current Resident” otherwise, paid from your wallet. You can still mail a list you bring instead.
Stop sending postcards and hoping. Start sending postcards and calling.
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1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.
2 IBISWorld, “Dentists in the US: Number of Businesses,” 2024.