A family that just moved in needs a new dentist — and the first practice that shows up usually wins. PostKnock mails a welcome postcard to new movers in your area, then drops each household into your front desk's call queue so a real person follows up.
Start Free — No Credit CardFree plan from $1.05/card · Pro from $0.79/card · No contracts
Reactivation wins back patients you already had. New-mover marketing wins the patients you haven't met yet — the ones who just unpacked, don't have a dentist within driving distance, and are about to Google one. Get to the mailbox first and a postcard plus a friendly call can lock in the whole household for years.
A household that just relocated left their old practice behind. For the first few months they're actively shopping for a local dentist — that's your window to be the obvious choice.
A family of four that picks you isn't one cleaning — it's four recall cycles, plus restorative and ortho down the road. New-mover lifetime value is why this list converts so well.
New movers make a flurry of local decisions in the first 90 days — doctor, dentist, vet, pharmacy. Miss the window and they've already chosen someone else.
Your reviews and reputation mean nothing to someone who's never heard of you. A postcard puts your name, location, and a welcome offer directly in their hands.
A move often comes with a new job and a new dental plan with untouched benefits. "Welcome to the area — let's get your new benefits working" is a timely reason to call you.
A patient who chooses you as their new dentist tends to stay. Winning the first appointment often means winning a decade of recall visits and referrals.
PostKnock doesn't sell new-mover lists, so you bring the addresses. There are two honest ways to do that, and both run through the same postcard-plus-call playbook.
Buy or pull a new-mover address list for your ZIP codes from a list provider or your local data source, export it as a CSV, and import it into PostKnock. The import wizard auto-maps name and address columns. Mail each household a personalized welcome card and add a follow-up call.
Best when you want addressed, name-personalized cards and the Call Queue follow-up.
No address list at all. With EDDM-style saturation mailing you blanket the carrier routes around your office — the new subdivisions and apartment complexes where movers land — so every household, new arrivals included, gets your card.
Best for blanketing fast-growing areas around the practice. (EDDM is anonymous routes, so there's no list to call from.)
PostKnock prints and mails the postcards and queues the calls. We do not sell, broker, or supply new-mover address data — you provide the list (targeted) or choose carrier routes (EDDM).
A new mover has no relationship with you yet, so one card rarely closes them. A welcome postcard puts you on the kitchen counter — then, for addressed lists, a friendly front-desk call a few days later turns "we should find a dentist" into a booked first appointment. That one-two punch is what PostKnock is built for.
A multi-touch wave sequence built for newly-arrived households. Postcards mail on schedule; for addressed lists, non-responders flow into the Call Queue and roll forward to the next wave automatically.
Warm, friendly tone introducing the practice. One new-patient offer (free exam & X-rays, a welcome cleaning credit, or a kids-welcome family special), your address and hours, and a QR code to book online.
A few days after the card lands, each addressed household appears in your Call Queue with a pre-loaded script: "Welcome to the area — we'd love to get your family set up with a local dentist." Staff logs the outcome in one click. (Calls apply to addressed lists, not anonymous EDDM routes.)
A different design for households that haven't booked. Lead with "still settling in? we've saved you a spot," a family-cleaning special, or a "put your new dental benefits to work" nudge with a real deadline.
Last call attempt for addressed non-responders, paired with a simple "we're right around the corner whenever you're ready" card. Then the segment rests — or you fold them into your standard recall once they've booked.
Wave count, timing, and call cadence are yours to set — PostKnock supports up to 5 waves. The phone-call waves use the built-in Call Queue, a Pro feature, and apply to addressed lists only.
A new-mover card needs a low-friction reason to choose you first. These are common, dental-appropriate angles you can drop into the postcard offer field — pick what fits your patient mix and your state's advertising rules.
Offers are illustrative. You set the offer copy; PostKnock prints and mails the card and queues the follow-up call.
Design it in the in-app Design Studio in your practice's colors. Four starting styles — same welcome offer and same call follow-up behind each, so pick the look that fits your brand.
Bold
Photo
Minimal
Gradient
Front Detail
Back (Address Side)
Available in 4×6, 6×9, and 6×11. All-in pricing includes printing and USPS First-Class postage.
For an addressed campaign, source a new-mover list for your ZIP codes from a list provider and export it as a CSV — PostKnock doesn't sell or supply that data. Or skip the list entirely and choose EDDM-style carrier routes around the office to saturate the neighborhoods where movers land.
Drop in the new-mover export and the import wizard auto-maps name, address, and phone columns. Segment by neighborhood or family size if you want a different welcome offer per group. (EDDM saturation skips this step — you select routes instead.)
Choose the wave sequence, set your new-patient welcome offer, and design the postcard in the Design Studio. Add a QR code that points to your online scheduler so families can self-book the moment they read it.
Cards print and ship via USPS First-Class automatically. For addressed lists, a few days after delivery every household that hasn't booked drops into the Call Queue, and non-responders advance to the next wave on their own.
Staff calls down the queue with the pre-loaded welcome script and logs each outcome. QR scans are tracked so you can see which cards and neighborhoods drove online bookings versus calls.
Say a practice mails 1,000 new-mover households over the year and runs a 2-wave welcome sequence with call follow-up. Here's the transparent math — the inputs are illustrative, not a guarantee:
New-mover response rates run lower than house-list reactivation (you have no existing relationship) but lifetime value is high. Figures are industry-typical ranges, not PostKnock results. Add a Pro subscription ($99/mo) on top of per-piece cost if you want the Call Queue and multi-wave sequencing.
Free to explore — you only pay when you're ready to send. Pay from your wallet per piece.
Single-wave postcard campaigns · Design Studio · QR tracking · From $1.05/piece
Everything in Free + Call Queue & multi-wave sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. Pro is $99/mo or $799/yr. No setup fees, no minimums, no contracts.
New-mover prospects aren't your patients yet, so there's no PHI involved — just public-style name and address data. PostKnock keeps PHI off the postcard by default, we don't sign Business Associate Agreements, and we don't ask you to upload PHI. Your new-mover list only needs name, address, and contact details. Read our healthcare compliance approach →
No. PostKnock does not sell, broker, or supply new-mover address data. You bring the addresses one of two ways: import a new-mover list you've sourced from a list provider for your ZIP codes (export it as a CSV and the import wizard auto-maps the columns), or skip the list entirely and use EDDM-style saturation mailing to blanket the carrier routes around your office. PostKnock prints, mails, and queues the follow-up calls.
Reactivation wins back patients you already had — you mail your own lapsed list. New-mover marketing reaches households that just relocated and don't have a local dentist yet, so you have no prior relationship and response rates run lower, but lifetime value is high because a new family often stays for years. The postcard-plus-call playbook is the same; the list and the offer differ.
Yes — use EDDM-style saturation mailing. Instead of an address list, you choose the USPS carrier routes around your office and every household on them gets your card, including new arrivals in growing subdivisions and apartment complexes. EDDM routes are anonymous, so there's no list to call from; the Call Queue follow-up only applies to addressed campaigns where you imported names and phone numbers.
A warm welcome plus one low-friction reason to choose you first: a new-patient exam, cleaning and X-rays offer, a family special, or a "we're in-network — let's put your new benefits to work" nudge. Make sure your address, hours, and a map or QR code are easy to find so a brand-new neighbor can act immediately. Always check your state dental board's advertising rules — you write the offer copy, PostKnock prints and mails it.
As early as you can. New movers make most of their local-provider decisions in roughly the first 90 days, so the sooner your card reaches the mailbox, the better your odds of being chosen before a competitor. A typical approach is a fresh new-mover import each month so households are reached while they're still actively shopping, paired with a follow-up call a few days after the card lands.
Yes, for addressed lists. If your new-mover import includes phone numbers, each household drops into your Call Queue a few days after the welcome card lands, with a pre-loaded welcome script for the front desk. For a brand-new prospect the friendly call is often what turns "we should find a dentist" into a booked first appointment. The Call Queue is a Pro feature and doesn't apply to anonymous EDDM routes.
Plan conservatively. Prospect mailings to people with no prior relationship typically report lower response than house-list mailings — industry studies put prospect direct-mail response in the low-single-digit percent range. New-mover lists tend to do better than cold prospecting because the timing matches high intent, and a follow-up call lifts conversion further. Treat any figure as an industry-typical range, not a PostKnock guarantee; your results depend on your list, offer, and follow-up.
You pay per piece from your wallet: from $1.05 per 4×6 card on the Free plan, dropping to $0.79 on Pro, with printing and USPS First-Class postage included. Pro is $99/mo (or $799/yr) and adds the Call Queue and multi-wave sequencing. No setup fees, no minimums, no contracts — you only pay for what you send. Any new-mover list you buy from a third-party provider is a separate cost paid to them, not to PostKnock.
New movers aren't your patients yet, so there's no PHI in the workflow — just name and address data. PostKnock keeps PHI off the postcard by default and your list only needs name, address, and contact info. We are HIPAA-aware: we don't sign Business Associate Agreements and we don't ask you to upload PHI. Review your own obligations, your list provider's terms, and your state dental advertising rules, and see our healthcare compliance approach for details.
Postcards that get attention. Callbacks that close the deal. Start free — you only pay when you send.
Start Free — No Credit Card1 Response-rate figures are industry-typical ranges, not PostKnock results. Direct-mail response to prospect lists (recipients with no prior relationship) is commonly reported lower than to house lists — typically in the low-single-digit percent range — e.g. ANA (Association of National Advertisers), Response Rate Report. The "first ~90 days" new-mover window is a widely-cited rule of thumb in direct-marketing literature, not a precise measured figure. Your results depend on your list, offer, timing, and follow-up.
2 PostKnock supports three postcard sizes (4×6, 6×9, 6×11) and multi-touch wave sequences of up to 5 waves. PostKnock does not sell or supply new-mover address data; you provide an addressed list or select EDDM carrier routes.