Upload your client list and PostKnock does the rest. No CRM required. Turn lapsed clients into repeat bookings across Botox recall, seasonal promos, and reactivation.
Start Free Mail a free sample to yourselfBotox wears off in 3–4 months. Fillers fade. Facials need refreshing. But without a system to remind clients, they drift, and your revenue drops with every missed appointment.
Real Med Spa postcards, built around the offers Med Spa businesses run most. Pick one to see both sides, then make it yours in the free design studio. No account needed.
Bold Promo · Friend referral
Balanced · Botox intro
Signature · Free skin consult
Bold Promo · Friend referral
Balanced · Fall skin treatment
Signature · Glow membership
The offers on these designs, with sample prices. You set your own price and terms in the studio.
Optional: add a follow-up
One postcard is a complete campaign. If you want a second touch, Pro can mail a follow-up card a few weeks later or add a phone follow-up after the card arrives, from a ready-made Med Spa plan you can edit. How follow-ups work
Choose "Treatment Recall" or "Seasonal Promotion." Wave timing, call scripts, and postcard copy direction are pre-configured for med spa workflows.
Export lapsed clients from your booking software as CSV. Our import wizard auto-maps columns: name, address, phone, last treatment date.
Postcards mail automatically via USPS. Your call queue populates about 5 business days after delivery (the default; you can set 1 to 10). Non-responders advance to the next wave.
Scripts are pre-loaded with treatment-specific talking points. Staff logs call outcomes. A warm lead is logged as qualified. The entire sequence runs itself.
A typical med spa has 300 lapsed clients (inactive 3+ months). Here's what a PostKnock treatment recall campaign looks like:
That's a 79:1 return on a $546 investment.
Even conservatively: one visit per returning client: 18 × $400 = $7,200. That's still a 13:1 return.
See a worked example: Med Spa Membership Relaunch: Bringing Lapsed Clients Back in 6 Weeks
Free to explore. You only pay when you're ready to send. 30-day money-back guarantee on your first annual plan.
Single-wave postcard campaigns · Unlimited contacts · From $1.04/piece
Everything in Free + calls, sequencing · From $0.91/piece
Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.
PostKnock also works for
Specific med spa campaigns
PostKnock keeps PHI off the postcard by default. Marketing communications to your own patients are typically permitted under HIPAA without a BAA. We don't sign Business Associate Agreements and we don't ask you to upload PHI. Read our healthcare compliance approach →
PostKnock med spa postcards start at $1.04 per 4x6 postcard on the Free plan, and drop to $0.91 on Pro. There are no setup fees, no minimums, and no contracts. You only pay for what you send.
The most effective med spa recall cards include: a personalized greeting, a reminder keyed to one treatment cycle (it's been about 4 months since your last visit), a clear offer or incentive, your practice name and phone number, and a QR code linking to online booking. PostKnock templates auto-fill each client's name. Treatment type and dates stay on the contact record: split your list by treatment, run one campaign per group, and leave the specific treatment for the call.
Botox typically lasts 3–4 months. The best approach is a treatment recall campaign for clients whose last visit was about that long ago. PostKnock mails the postcard on the date you schedule, with a personalized message, followed by a front-desk call about 5 business days after delivery (the default; you can set 1 to 10). This two-touch approach significantly outperforms email or text reminders alone.
The highest-converting seasonal windows for med spas are: January (New Year glow-up resolutions), April–May (pre-summer body prep), September (fall refresh), and November (holiday party prep). Start your campaign 6–8 weeks before the season peaks to allow for multi-wave sequencing.
Yes. You can create separate campaigns for different treatment types: Botox clients on a 3-month cycle, filler clients on a 6–12 month cycle, facial clients quarterly. Each campaign uses its own contact list, wave timing, and messaging. Upload segmented lists from your booking software and launch each on its own schedule.
For rebooking existing clients, yes. Instagram ads are great for acquiring new clients, but direct mail achieves 4–9% response rates on house lists vs. typical 0.5–1% click-through rates on social ads. Postcards reach clients who already know and trust you. They just need a nudge. The two channels complement each other: social for new clients, postcards for reactivation.
Under 30 minutes from signup to launch. Upload your client list with last treatment dates, pick the Treatment Recall playbook, customize the offer, and click Launch. For the 3-month Botox and filler cycle, launch a campaign for the clients who are due, then export and import the next group as they hit the recall window.
Yes. Pro is $99/mo (or $799/yr, save $389). Cancel anytime from Settings → Billing. After cancellation you keep Pro features until your billing period ends, then revert to the Free plan automatically. No contracts, no cancellation fees, no exit calls. Your first annual plan includes a 30-day money-back guarantee.
All templates are designed to feel premium. You can customize colors and upload your own brand logo and photos to match your aesthetic. Med spa templates use pink/rose tones by default but everything is editable, including layout, typography, photography, and color scheme.
Stop sending postcards and hoping. Start sending postcards and calling.
Start FreeHave a website? Turn it into a postcard →
1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.
2 Grand View Research, U.S. Medical Spa Market Size, Share & Trends Analysis Report, 2024.