For Med Spas & Aesthetic Practices

Med Spa Postcards That
Bring Clients Back

Automated postcard + call sequences for Botox recall, seasonal promos, and client reactivation. Turn lapsed clients into repeat bookings.

Start Free — No Credit Card
4.4%
Direct mail response rate
—up to 9% on house lists1
$18B+
US med spa market
and growing fast2
4–6x/yr
Average client visits
for maintenance treatments

Your Clients Aren't Rebooking on Their Own

Botox wears off in 3–4 months. Fillers fade. Facials need refreshing. But without a system to remind clients, they drift—and your revenue drops with every missed appointment.

What Doesn't Work

  • × Botox/filler patients forgetting to rebook every 3–4 months
  • × Email open rates dropping below 15%
  • × Social media reach declining with algorithm changes
  • × No system for treatment-specific recall timelines

What Does Work

  • ✓ Postcard with "time for your next treatment" + specific offer
  • ✓ Personal call from front desk 3–5 days after delivery
  • ✓ Seasonal promo cards (New Year, pre-summer, holiday)
  • ✓ 3 waves tailored to different treatment cycles

Pre-Built Med Spa Playbooks

Two proven campaigns ready to launch in minutes

Treatment Recall — 2 waves, 4 weeks

Bring back clients who are overdue for Botox, fillers, or other maintenance treatments.

W1

Week 1 — Postcard

"It's been [X] months since your last [treatment]." Special return offer. QR code to online booking.

W2

Week 2–3 — Front-Desk Call

"We wanted to check in about your next appointment." Script references specific treatment type. Warm, personal tone.

Seasonal Promotion — 3 waves, 8 weeks

Drive bookings around key seasons: New Year glow-up, summer body, holiday party prep.

W1

Week 1 — Seasonal Offer Postcard

Eye-catching seasonal design with a clear offer (New Year glow-up, summer body, holiday party prep). QR code to booking page.

W2

Week 2–3 — Call Follow-Up + Second Postcard

Front-desk call to non-responders. Second postcard with urgency framing and call-to-action reinforcement.

W5

Week 5–6 — Second Design, Limited Availability

Fresh postcard design with limited-availability framing. "Only [X] spots left this month."

W7

Week 7–8 — Final "Last Chance" Postcard

"Last chance" deadline framing. Offer expires. Creates urgency for fence-sitters to book now.

What You'll Actually Send

Four design styles, all themed for your med spa and ready to customize. Same offer, same call follow-up — just pick the look that fits your brand.

Bold

Bold med spa postcard design — Treatment Recall

Photo

Photo-led med spa postcard design — Treatment Recall

Minimal

Minimal med spa postcard design — Treatment Recall

Gradient

Gradient med spa postcard design — Treatment Recall

Front Detail

Detailed view of med spa postcard front — Treatment Recall

Back (Address Side)

med spa postcard back showing return address and recipient zone — Treatment Recall

How It Works

1

Pick a Med Spa Playbook

Choose "Treatment Recall" or "Seasonal Promotion." Wave timing, call scripts, and postcard copy direction are pre-configured for med spa workflows.

2

Upload Your Client List

Export lapsed clients from your booking software as CSV. Our import wizard auto-maps columns—name, address, phone, last treatment date.

3

Launch & Let It Run

Postcards mail automatically via USPS. Your call queue populates 3–5 days after delivery. Non-responders advance to the next wave.

4

Front Desk Works the Queue

Scripts are pre-loaded with treatment-specific talking points. Staff logs call outcomes. Warm leads get flagged. The entire sequence runs itself.

The Math Behind Med Spa Postcards

A typical med spa has 300 lapsed clients (inactive 3+ months). Here's what a PostKnock treatment recall campaign looks like:

  • 300 clients × 2 waves = 600 cards × $0.79/card (Pro) = $474 total spend
  • At a 6% response rate → 18 clients return
  • Average client worth $2,400/year (Botox 3x/yr at $400 + fillers/facials)
  • 18 clients × $2,400 = $43,200 in annual revenue

That's a 91:1 return on a $474 investment.

Even conservatively—one visit per returning client: 18 × $400 = $7,200. That's still a 15:1 return.

Simple, Transparent Pricing

Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.

Free

$0/forever

Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece

Most Popular

Pro

$99/mo

Everything in Free + calls, sequencing · From $0.79/piece

Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.

PostKnock also works for

Specific med spa campaigns

Frequently Asked Questions

How much do med spa postcards cost?

PostKnock med spa postcards start at $1.05 per 4x6 postcard on the Free plan, and drop to $0.79 on Pro. There are no setup fees, no minimums, and no contracts. You only pay for what you send.

What should I put on a med spa recall postcard?

The most effective med spa recall cards include: a personalized greeting, a treatment-specific reminder ("It's been 4 months since your last Botox"), a clear offer or incentive, your practice name and phone number, and a QR code linking to online booking. PostKnock templates auto-fill each client's name and treatment details.

How do I remind Botox clients to rebook?

Botox typically lasts 3–4 months. The best approach is a treatment recall campaign timed to your clients' last visit dates. PostKnock sends a postcard at the right interval with a personalized message, followed by a front-desk call 3–5 days later. This two-touch approach significantly outperforms email or text reminders alone.

When should I send seasonal promotion postcards?

The highest-converting seasonal windows for med spas are: January (New Year glow-up resolutions), April–May (pre-summer body prep), September (fall refresh), and November (holiday party prep). Start your campaign 6–8 weeks before the season peaks to allow for multi-wave sequencing.

Can PostKnock handle different treatment recall timelines?

Yes. You can create separate campaigns for different treatment types—Botox clients on a 3-month cycle, filler clients on a 6–12 month cycle, facial clients quarterly. Each campaign uses its own contact list, wave timing, and messaging. Upload segmented lists from your booking software and launch each on its own schedule.

Do med spa postcards work better than Instagram ads for rebooking?

For rebooking existing clients, yes. Instagram ads are great for acquiring new clients, but direct mail achieves 4–9% response rates on house lists vs. typical 0.5–1% click-through rates on social ads. Postcards reach clients who already know and trust you—they just need a nudge. The two channels complement each other: social for new clients, postcards for reactivation.

How fast can I get treatment recall postcards out?

Under 30 minutes from signup. Upload your client list with last treatment dates, pick the Treatment Recall playbook, customize the offer, and click Launch. The 3-month recall cycle for Botox/filler runs automatically — new clients added to the list enter the cycle as they hit the recall window.

Can I cancel my subscription anytime?

Yes. Pro is $99/mo (or $799/yr — save $389). Cancel anytime from Settings → Billing. After cancellation you keep Pro features until your billing period ends, then revert to the Free plan automatically. No contracts, no cancellation fees, no exit calls. Annual plans include a 30-day money-back guarantee.

Will the postcards look medical-grade or "spa-level" professional?

All templates are designed to feel premium. You can customize colors and upload your own brand logo and photos to match your aesthetic. Med spa templates use pink/rose tones by default but everything is editable — including layout, typography, photography, and color scheme.

Ready to Get Started?

Stop sending postcards and hoping. Start sending postcards and calling.

Start Free — No Credit Card

1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.

2 Grand View Research, U.S. Medical Spa Market Size, Share & Trends Analysis Report, 2024.