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Automated postcard + call sequences for Botox recall, seasonal promos, and client reactivation. Turn lapsed clients into repeat bookings.
Botox wears off in 3–4 months. Fillers fade. Facials need refreshing. But without a system to remind clients, they drift—and your revenue drops with every missed appointment.
Two proven campaigns ready to launch in minutes
Bring back clients who are overdue for Botox, fillers, or other maintenance treatments.
"It's been [X] months since your last [treatment]." Special return offer. QR code to online booking.
"We wanted to check in about your next appointment." Script references specific treatment type. Warm, personal tone.
Drive bookings around key seasons: New Year glow-up, summer body, holiday party prep.
Eye-catching seasonal design with a clear offer (New Year glow-up, summer body, holiday party prep). QR code to booking page.
Front-desk call to non-responders. Second postcard with urgency framing and call-to-action reinforcement.
Fresh postcard design with limited-availability framing. "Only [X] spots left this month."
"Last chance" deadline framing. Offer expires. Creates urgency for fence-sitters to book now.
Four design styles, all themed for your med spa and ready to customize. Same offer, same call follow-up — just pick the look that fits your brand.
Bold
Photo
Minimal
Gradient
Front Detail
Back (Address Side)
Choose "Treatment Recall" or "Seasonal Promotion." Wave timing, call scripts, and postcard copy direction are pre-configured for med spa workflows.
Export lapsed clients from your booking software as CSV. Our import wizard auto-maps columns—name, address, phone, last treatment date.
Postcards mail automatically via USPS. Your call queue populates 3–5 days after delivery. Non-responders advance to the next wave.
Scripts are pre-loaded with treatment-specific talking points. Staff logs call outcomes. Warm leads get flagged. The entire sequence runs itself.
A typical med spa has 300 lapsed clients (inactive 3+ months). Here's what a PostKnock treatment recall campaign looks like:
That's a 91:1 return on a $474 investment.
Even conservatively—one visit per returning client: 18 × $400 = $7,200. That's still a 15:1 return.
Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.
Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece
Everything in Free + calls, sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.
PostKnock also works for
Specific med spa campaigns
PostKnock med spa postcards start at $1.05 per 4x6 postcard on the Free plan, and drop to $0.79 on Pro. There are no setup fees, no minimums, and no contracts. You only pay for what you send.
The most effective med spa recall cards include: a personalized greeting, a treatment-specific reminder ("It's been 4 months since your last Botox"), a clear offer or incentive, your practice name and phone number, and a QR code linking to online booking. PostKnock templates auto-fill each client's name and treatment details.
Botox typically lasts 3–4 months. The best approach is a treatment recall campaign timed to your clients' last visit dates. PostKnock sends a postcard at the right interval with a personalized message, followed by a front-desk call 3–5 days later. This two-touch approach significantly outperforms email or text reminders alone.
The highest-converting seasonal windows for med spas are: January (New Year glow-up resolutions), April–May (pre-summer body prep), September (fall refresh), and November (holiday party prep). Start your campaign 6–8 weeks before the season peaks to allow for multi-wave sequencing.
Yes. You can create separate campaigns for different treatment types—Botox clients on a 3-month cycle, filler clients on a 6–12 month cycle, facial clients quarterly. Each campaign uses its own contact list, wave timing, and messaging. Upload segmented lists from your booking software and launch each on its own schedule.
For rebooking existing clients, yes. Instagram ads are great for acquiring new clients, but direct mail achieves 4–9% response rates on house lists vs. typical 0.5–1% click-through rates on social ads. Postcards reach clients who already know and trust you—they just need a nudge. The two channels complement each other: social for new clients, postcards for reactivation.
Under 30 minutes from signup. Upload your client list with last treatment dates, pick the Treatment Recall playbook, customize the offer, and click Launch. The 3-month recall cycle for Botox/filler runs automatically — new clients added to the list enter the cycle as they hit the recall window.
Yes. Pro is $99/mo (or $799/yr — save $389). Cancel anytime from Settings → Billing. After cancellation you keep Pro features until your billing period ends, then revert to the Free plan automatically. No contracts, no cancellation fees, no exit calls. Annual plans include a 30-day money-back guarantee.
All templates are designed to feel premium. You can customize colors and upload your own brand logo and photos to match your aesthetic. Med spa templates use pink/rose tones by default but everything is editable — including layout, typography, photography, and color scheme.
Stop sending postcards and hoping. Start sending postcards and calling.
Contact Sales
Tell us about your needs and we'll put together a custom plan.
1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.
2 Grand View Research, U.S. Medical Spa Market Size, Share & Trends Analysis Report, 2024.