For Med Spas & Aesthetic Practices

Med Spa Postcards That
Bring Clients Back

Upload your client list and PostKnock does the rest. No CRM required. Turn lapsed clients into repeat bookings across Botox recall, seasonal promos, and reactivation.

Start Free Mail a free sample to yourself
4.4%
Direct mail response rate
up to 9% on house lists1
$18B+
US med spa market
and growing fast2
4–6x/yr
Average client visits
for maintenance treatments

Your Clients Aren't Rebooking on Their Own

Botox wears off in 3–4 months. Fillers fade. Facials need refreshing. But without a system to remind clients, they drift, and your revenue drops with every missed appointment.

What Doesn't Work

  • × Botox/filler patients forgetting to rebook every 3–4 months
  • × Email open rates dropping below 15%
  • × Social media reach declining with algorithm changes
  • × No system for treatment-specific recall timelines

What Does Work

  • ✓ Postcard with "time for your next treatment" + specific offer
  • ✓ Personal call from front desk 5 business days after delivery (adjustable)
  • ✓ Seasonal promo cards (New Year, pre-summer, holiday)
  • ✓ 3 waves tailored to different treatment cycles

What You'll Actually Send

Real Med Spa postcards, built around the offers Med Spa businesses run most. Pick one to see both sides, then make it yours in the free design studio. No account needed.

Balanced · New client facial: Treat Yourself to a Facial

Top Med Spa design

Treat Yourself to a Facial

Balanced style · New-client facial

See all 33 Med Spa designs →

Common Med Spa offers

The offers on these designs, with sample prices. You set your own price and terms in the studio.

Optional: add a follow-up

One postcard is a complete campaign. If you want a second touch, Pro can mail a follow-up card a few weeks later or add a phone follow-up after the card arrives, from a ready-made Med Spa plan you can edit. How follow-ups work

How It Works

1

Pick a Med Spa Playbook

Choose "Treatment Recall" or "Seasonal Promotion." Wave timing, call scripts, and postcard copy direction are pre-configured for med spa workflows.

2

Upload Your Client List

Export lapsed clients from your booking software as CSV. Our import wizard auto-maps columns: name, address, phone, last treatment date.

3

Launch & Let It Run

Postcards mail automatically via USPS. Your call queue populates about 5 business days after delivery (the default; you can set 1 to 10). Non-responders advance to the next wave.

4

Front Desk Works the Queue

Scripts are pre-loaded with treatment-specific talking points. Staff logs call outcomes. A warm lead is logged as qualified. The entire sequence runs itself.

The Math Behind Med Spa Postcards

A typical med spa has 300 lapsed clients (inactive 3+ months). Here's what a PostKnock treatment recall campaign looks like:

  • 300 clients × 2 waves = 600 cards × $0.91/card (Pro) = $546 total spend
  • At a 6% response rate → 18 clients return
  • Average client worth $2,400/year (Botox 3x/yr at $400 + fillers/facials)
  • 18 clients × $2,400 = $43,200 in annual revenue

That's a 79:1 return on a $546 investment.

Even conservatively: one visit per returning client: 18 × $400 = $7,200. That's still a 13:1 return.

See a worked example: Med Spa Membership Relaunch: Bringing Lapsed Clients Back in 6 Weeks

Simple, Transparent Pricing

Free to explore. You only pay when you're ready to send. 30-day money-back guarantee on your first annual plan.

Free

$0/forever

Single-wave postcard campaigns · Unlimited contacts · From $1.04/piece

Most Popular

Pro

$99/mo

Everything in Free + calls, sequencing · From $0.91/piece

Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.

PostKnock also works for

Specific med spa campaigns

🛡

Built for HIPAA-aware healthcare practices

PostKnock keeps PHI off the postcard by default. Marketing communications to your own patients are typically permitted under HIPAA without a BAA. We don't sign Business Associate Agreements and we don't ask you to upload PHI. Read our healthcare compliance approach →

Related reading

Frequently Asked Questions

How much do med spa postcards cost?▼

PostKnock med spa postcards start at $1.04 per 4x6 postcard on the Free plan, and drop to $0.91 on Pro. There are no setup fees, no minimums, and no contracts. You only pay for what you send.

What should I put on a med spa recall postcard?▼

The most effective med spa recall cards include: a personalized greeting, a reminder keyed to one treatment cycle (it's been about 4 months since your last visit), a clear offer or incentive, your practice name and phone number, and a QR code linking to online booking. PostKnock templates auto-fill each client's name. Treatment type and dates stay on the contact record: split your list by treatment, run one campaign per group, and leave the specific treatment for the call.

How do I remind Botox clients to rebook?▼

Botox typically lasts 3–4 months. The best approach is a treatment recall campaign for clients whose last visit was about that long ago. PostKnock mails the postcard on the date you schedule, with a personalized message, followed by a front-desk call about 5 business days after delivery (the default; you can set 1 to 10). This two-touch approach significantly outperforms email or text reminders alone.

When should I send seasonal promotion postcards?▼

The highest-converting seasonal windows for med spas are: January (New Year glow-up resolutions), April–May (pre-summer body prep), September (fall refresh), and November (holiday party prep). Start your campaign 6–8 weeks before the season peaks to allow for multi-wave sequencing.

Can PostKnock handle different treatment recall timelines?▼

Yes. You can create separate campaigns for different treatment types: Botox clients on a 3-month cycle, filler clients on a 6–12 month cycle, facial clients quarterly. Each campaign uses its own contact list, wave timing, and messaging. Upload segmented lists from your booking software and launch each on its own schedule.

Do med spa postcards work better than Instagram ads for rebooking?▼

For rebooking existing clients, yes. Instagram ads are great for acquiring new clients, but direct mail achieves 4–9% response rates on house lists vs. typical 0.5–1% click-through rates on social ads. Postcards reach clients who already know and trust you. They just need a nudge. The two channels complement each other: social for new clients, postcards for reactivation.

How fast can I get treatment recall postcards out?▼

Under 30 minutes from signup to launch. Upload your client list with last treatment dates, pick the Treatment Recall playbook, customize the offer, and click Launch. For the 3-month Botox and filler cycle, launch a campaign for the clients who are due, then export and import the next group as they hit the recall window.

Can I cancel my subscription anytime?▼

Yes. Pro is $99/mo (or $799/yr, save $389). Cancel anytime from Settings → Billing. After cancellation you keep Pro features until your billing period ends, then revert to the Free plan automatically. No contracts, no cancellation fees, no exit calls. Your first annual plan includes a 30-day money-back guarantee.

Will the postcards look medical-grade or "spa-level" professional?▼

All templates are designed to feel premium. You can customize colors and upload your own brand logo and photos to match your aesthetic. Med spa templates use pink/rose tones by default but everything is editable, including layout, typography, photography, and color scheme.

Ready to Get Started?

Stop sending postcards and hoping. Start sending postcards and calling.

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1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.

2 Grand View Research, U.S. Medical Spa Market Size, Share & Trends Analysis Report, 2024.