People who just moved in haven't picked an injector, a facialist, or a laser provider yet. PostKnock mails a polished new-mover postcard to recent move-ins around you — then drops each one into your front desk's call queue so a real person invites them in.
Start Free — No Credit CardFree plan from $1.05/card · Pro from $0.79/card · No contracts
Aesthetic services run on loyalty and trust. Once someone settles on a provider for Botox, fillers, or a monthly facial, they rarely shop around. A recent move-in is the rare window when that loyalty is up for grabs — and the first med spa to introduce itself well usually wins it.
A move usually means leaving an injector or esthetician they trusted. They need a new one and are actively (if quietly) looking — before their next maintenance appointment comes due.
Botox and filler patients book on a roughly 3–4 month cycle. Reach a new resident before that clock runs out and you catch them while they're choosing — not after they've already rebooked elsewhere.
An aesthetics client isn't a one-time visit. Recurring tox, filler, facials, laser packages and memberships add up fast, so winning a new mover early is worth far more than a single first appointment.
People book the med spa that's convenient to home or work. New residents don't yet know you exist — a postcard puts you on the map for the few square miles you actually serve.
New home, new gym, new salon — relocations are a natural reset moment when people try new self-care providers. A well-timed "welcome to the neighborhood" offer rides that wave.
A brand-new resident has never visited your site, so paid social and search retargeting can't find them. A physical postcard to their new address reaches them when digital can't.
New movers are flooded with "welcome" mailers from every pizza place and gym in town. A premium med spa postcard earns the second look — then, a few days later, a warm call from your front desk turns "I've been meaning to find a new injector" into a booked consult. That one-two punch is what PostKnock is built for.
A multi-touch wave sequence built to introduce your med spa to recent move-ins. Postcards mail on schedule; people who haven't booked flow into the Call Queue and roll forward to the next wave automatically.
A polished, on-brand card that introduces the spa and your signature services (tox, filler, facials, laser) with one clear first-visit offer. QR code straight to online booking or your consult form.
3–5 days after the card lands, the new resident appears in your Call Queue with a pre-loaded script: "Welcome to the area — I'd love to get you in for a complimentary consult." Staff logs the outcome in one click.
A fresh design for everyone who hasn't booked. Lead with a specific, time-bound new-client offer — first-unit pricing, a facial package, or a membership intro — with a real deadline.
Last call attempt for non-responders, paired with a low-key reminder card. Then the segment rests — and your next new-mover list picks up the next batch of move-ins.
Wave count, timing, and call cadence are yours to set — PostKnock supports up to 5 waves. The phone-call waves use the built-in Call Queue, a Pro feature.
A welcome card needs a reason to book now — without cheapening a premium brand. These are common, aesthetics-appropriate angles you can drop into the postcard offer field. Pick what fits your service mix and your state's medical-advertising rules.
Offers are illustrative. You set the offer copy; PostKnock prints and mails the card and queues the follow-up call. Always follow your state's rules on advertising medical-aesthetic services.
Two calendars work in a med spa's favor: the U.S. moving season and the natural rhythm of aesthetic bookings. Line your new-mover waves up with both.
The bulk of U.S. household moves happen between roughly May and September. That's when the most new residents land in your service area — the prime window to keep a new-mover campaign running steadily.
Holiday-glow demand spikes in November–December, and January brings resolution-driven first-timers. A welcome offer that lands as a new resident is also motivated by the season compounds nicely.
Spring weddings and summer-ready skin push tox, filler, and laser bookings up in the weeks before. New movers settling in ahead of an event are especially ready to find a provider fast.
People move all year. Many med spas keep a standing new-mover wave going and just refresh the address list each month as new residents arrive — a steady trickle of first-visit prospects rather than one big blast.
Design it in the in-app Design Studio in your spa's colors and aesthetic. Four starting styles — same welcome offer and same call follow-up behind each, so pick the look that fits your brand.
Bold
Photo
Minimal
Gradient
Front Detail
Back (Address Side)
Available in 4×6, 6×9, and 6×11. All-in pricing includes printing and USPS First-Class postage.
New-mover lists — recent move-ins by ZIP or radius — are widely available from list brokers and data vendors as a CSV. Or run an EDDM-style saturation mail to whole carrier routes in the neighborhoods you serve. PostKnock doesn't sell or pull lists for you; you bring the addresses, then import them.
Drop in the file and the import wizard auto-maps name, address, and phone columns. If your provider includes move-in date, you can segment the freshest move-ins for a faster welcome touch. (PostKnock has no native CRM or POS integration — export a CSV, then import it.)
Choose the wave sequence, set your welcome offer, and design the postcard in the Design Studio. Add a QR code that points to your online booking page so new residents can self-book a consult.
Cards print and ship via USPS First-Class automatically. A few days after delivery, every new resident who hasn't booked drops into the Call Queue. Non-responders advance to the next wave on their own.
Staff calls down the queue with the pre-loaded welcome script and logs each outcome. QR scans are tracked so you can see which cards drove online bookings versus calls.
Say a med spa mails to 1,000 recent move-ins in its service area and runs a 3-wave new-mover sequence with call follow-up. Here's the transparent math — the inputs are illustrative, not a guarantee:
Response and booking rates are industry-typical ranges, not PostKnock results. Per-client value depends on your service menu and retention. Add a Pro subscription ($99/mo) on top of per-piece cost if you want the Call Queue and multi-wave sequencing.
Free to explore — you only pay when you're ready to send. Pay from your wallet per piece.
Single-wave postcard campaigns · Design Studio · QR tracking · From $1.05/piece
Everything in Free + Call Queue & multi-wave sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. Pro is $99/mo or $799/yr. No setup fees, no minimums, no contracts.
New-mover lists — recent move-ins filtered by ZIP code or a radius around your spa — are widely available from list brokers and direct-mail data vendors, usually delivered as a CSV. You can also skip the list and run an EDDM-style saturation mail to entire postal carrier routes in your target neighborhoods. PostKnock doesn't source or sell lists; you bring the addresses and import them.
No. PostKnock has no native integration with booking, CRM, or point-of-sale systems like Boulevard, Aesthetic Record, Vagaro, Mindbody, or Zenoti. Contacts come in one way: export a CSV from your system or list provider, then import it — the wizard auto-maps the columns. For new-mover campaigns you usually import a purchased list rather than your own client file.
Lead with one clear, premium-feeling first-visit offer rather than a deep discount that cheapens the brand — a complimentary consult, new-client pricing on first units of tox, an introductory signature facial, or a waived membership join fee. New residents who left a trusted provider respond to "we'd love to be your new home for this," not a clip-out coupon. You write the offer copy; PostKnock prints and mails the card.
PostKnock offers 4×6, 6×9, and 6×11. Many med spas choose the larger 6×9 or 6×11 for new-mover campaigns because the extra real estate showcases before-and-after-style imagery and a premium look, and an oversized card stands out in a mailbox full of pizza coupons. The 4×6 is the most economical if you're mailing a large list. All three include printing and USPS First-Class postage in the per-piece price.
Most med spas run 3 to 4 waves over several weeks, mixing postcards with one or two call attempts for people who haven't booked. PostKnock supports multi-touch wave sequences of up to 5 waves; you control the timing and which waves are postcards versus calls. A single welcome card rarely converts a new resident — the follow-up call is what turns interest into a first consult.
The bulk of U.S. household moves happen in late spring through summer, so that's peak season for new residents arriving in your area. That said, people move year-round, so many med spas keep a standing new-mover wave running and simply refresh the address list each month. Layering it over aesthetic demand spikes — pre-wedding season, Q4 holiday glow, and January — tends to compound results.
You can mail postcards on the Free plan with no calls at all. The built-in Call Queue — which puts each new resident in front of your front desk with a pre-loaded welcome script after the card lands — is a Pro feature. For new-mover outreach specifically, the warm call is usually what converts a curious move-in into a booked consult, so most med spas use it.
Medical-aesthetic advertising is regulated, and the rules vary by state — some restrict before-and-after imagery, discount language, or how injectables can be promoted. PostKnock prints and mails the copy and offer you provide; it's your responsibility to make sure the offer and claims comply with your state's medical board and advertising rules. We don't write or vet your offer copy.
You pay per piece from your wallet: from $1.05 per 4×6 card on the Free plan, dropping to $0.79 on Pro, with printing and USPS First-Class postage included (larger 6×9 and 6×11 sizes cost a bit more). Pro is $99/mo (or $799/yr) and adds the Call Queue and multi-wave sequencing. No setup fees, no minimums, no contracts — you only pay for what you send. A new-mover list, if you buy one, is a separate cost from a data vendor.
Postcards that get attention. Callbacks that close the deal. Start free — you only pay when you send.
Start Free — No Credit Card1 Response and first-booking figures are industry-typical ranges, not PostKnock results. Direct-mail response to a prospect/new-mover list is commonly reported in the low-single-digit percent range — e.g. ANA (Association of National Advertisers), Response Rate Report. Your results depend on your list, offer, design, and follow-up.
2 PostKnock supports three postcard sizes (4×6, 6×9, 6×11) and multi-touch wave sequences of up to 5 waves. U.S. moving-season timing is a general industry observation; verify against current data for your market.