New residents are picking their dentist, gym, lawn service, and favorite restaurant all at once. Mail a welcome postcard, then follow up with a call — PostKnock turns "the new family on Maple Street" into a booked first appointment, with pre-built playbooks for 50+ industries.
Start Free — No Credit CardA new mover postcard is a physical mail piece sent to households that recently relocated into your service area — with one job: be the first local business they choose. It pairs a warm "welcome to the neighborhood" with a concrete first-visit reason to pick you (a new-resident offer, a free consult, a we're-right-down-the-street nudge) before a competitor gets there first.
Any local, service-area business that benefits from being someone's first choice in town: dentists and optometrists, gyms and studios, lawn care and landscaping, cleaning, pest control, HVAC and home services, real estate, restaurants, and local retail. If new families in your area need what you sell, you can welcome them.
A new mover has no inbox full of your emails and no relationship with the local competition yet — the field is wide open. A postcard lands in the one place a new resident is actually paying attention: the mailbox of the home they just unpacked into. There's nothing to open and nothing to unsubscribe from; the welcome is visible the moment it arrives.
Roughly one in twenty U.S. households moves each year,2 and new residents form their local habits fast. The business that shows up first — in the mailbox, then on the phone — has an outsized edge before loyalty sets in.
Industry studies typically report direct-mail response rates in the low-to-mid single digits (often cited around 3–6% for a targeted list),1 with results varying widely by offer, timing, and follow-up. New mover lists are estimates of who recently moved, so coverage and accuracy vary too — treat any number as a planning estimate, not a promise. Your offer, timing, and follow-up drive the outcome.
Postcards that get attention. Callbacks that close the deal. Here's the whole loop — four steps, no agency.
Choose a pre-built multi-touch wave sequence for your industry (50+ verticals). Wave timing, message direction, UTMs, and call scripts come pre-configured — up to 5 waves. Bring your own new-mover list by exporting a CSV (for example from a new-mover data provider you already use) and importing it; the import wizard auto-maps the name, address, and phone columns. Or skip the list entirely and run an EDDM-style saturation mailing to every home on the routes you're growing into.
Start from an industry template and edit it in the in-app Design Studio — your logo, your welcome offer, your colors. Choose 4×6, 6×9, or 6×11. Add a QR code that links to your booking page, menu, or new-resident offer.
Postcards print and ship via USPS First-Class automatically — printing and postage are included in the per-piece price. Send to a targeted new-mover list, or run an EDDM-style saturation mailing to whole neighborhoods you want to own. You pay from your wallet, per piece, only for what you send.
A few days after delivery, the built-in Call Queue (a Pro feature) fills up with the new residents who got the card. Your front desk works the queue with the wave's pre-loaded call script — a warm "welcome to the area, here's how to book" — and logs each outcome. Non-responders roll forward into the next wave. This postcard-then-phone one-two punch is the part most "just mail it" tools leave out.
Real postcard designs, themed per industry and ready to customize in the Design Studio. Here are a few new-mover-friendly verticals — the same postcard + call sequence works for all of them.
Real Estate
Cleaning
Landscaping
Pest Control
Direct mail doesn't have to be a black box. Add a QR code to any new mover postcard and watch scans roll in — then let the calls close the loop on everyone else.
Each card carries a QR code linking to your booking page, menu, or welcome offer, so a scan is a measurable signal that a new resident noticed the card.
Playbooks set UTM parameters on the destination URL, so new-mover traffic shows up labeled in your own web analytics next to your other channels.
For the new neighbors who don't scan, the Call Queue gives your team a second, human touch — and a logged outcome either way.
No credit card, no minimum, no time limit. You only pay when you send — from your wallet, per card.
Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece
Everything in Free + the Call Queue & multi-wave sequences · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. Pro is $99/mo or $799/yr. See full pricing →
The same postcard + call playbook, tuned for your world. A couple of the verticals where welcoming new residents pays off fastest:
Welcome new homeowners and farm the neighborhoods you sell in — just-sold, just-listed, and new-resident waves.
View real estate postcards →
Be the first cleaner a new household calls — a welcome offer plus a follow-up call to lock in recurring service.
View cleaning postcards →
It's a postcard sent to households that recently moved into your service area, with the goal of being the first local business they choose. It usually pairs a friendly "welcome to the neighborhood" with a specific first-visit offer and a clear way to respond, like a QR code to your booking page. PostKnock then follows the card with a phone call so the outreach isn't a single touch.
Results vary a lot by offer, timing, and list accuracy, so treat any figure as an estimate. Industry studies typically report direct-mail response rates in the low-to-mid single digits, often cited around 3 to 6 percent for a targeted list. New movers are an unusually open audience because they haven't picked the local competition yet, and adding a phone follow-up gives non-responders a second, human touch. New mover lists are themselves estimates of who recently moved, so coverage and accuracy vary too.
A few days after a card is delivered, PostKnock's built-in Call Queue (a Pro feature) populates with the new residents who received it. Your team works the queue using the playbook's pre-loaded call script and logs each outcome. Anyone who doesn't respond rolls forward into the next wave. The calls are made by your own staff — PostKnock organizes the queue and scripts.
Two ways. If you have a new-mover list, export it as a CSV from whatever provider you use and import it into PostKnock; the import wizard auto-maps name, address, and phone columns. If you don't have a list, run an EDDM-style saturation mailing to every home on the postal routes you want to grow into, which automatically reaches the new movers there along with the rest of the neighborhood. PostKnock does not connect to or sync with third-party data sources directly — the flow is a one-time CSV export and import you can repeat whenever you refresh the list.
They start at $1.05 per 4x6 postcard on the Free plan and drop to $0.79 on Pro, with printing and USPS First-Class postage included in that per-piece price. You pay from your wallet only for what you send — no setup fees, no minimums, no contracts. Pro is $99/mo or $799/yr and adds the Call Queue and multi-wave sequences.
Any local, service-area business that benefits from being someone's first choice in town. PostKnock ships pre-built playbooks for 50+ industries — real estate, cleaning, landscaping, pest control, HVAC and home services, dental, optometry, gyms and studios, and more. The postcard-plus-call sequence is the same; the timing, messaging direction, and call scripts are tuned per vertical.
Yes. Each postcard can carry a QR code linking to your booking page, menu, or welcome offer, so scans give you a measurable response signal, and playbooks add UTM parameters so the traffic shows up labeled in your own web analytics. Logged call outcomes from the Call Queue tell you how the human follow-up went.
Three sizes: 4x6, 6x9, and 6x11. You design any of them in the in-app Design Studio, starting from an industry template and editing the copy, welcome offer, colors, and logo to match your brand.
Pick a playbook, design a welcome card, mail it, and work the Call Queue. Start free — you only pay when you send.
Start Free — No Credit Card1 Direct-mail response-rate ranges are drawn from general industry benchmarks (e.g. ANA / DMA Response Rate Report coverage). Figures are estimates that vary widely by list, offer, timing, and follow-up — presented here as a range, not a guarantee.
2 The roughly one-in-twenty annual household move figure reflects commonly cited U.S. Census Bureau geographic-mobility estimates (annual mover rates have been reported in the high single digits in recent years). Treat it as a directional estimate of overall move volume, not a guarantee of how many movers any single campaign will reach.