Real Estate Postcards That
Generate Listing Appointments

PostKnock real estate postcards start at $1.04 per 4x6 postcard on the Free plan, and drop to $0.91 on Pro. There are no setup fees, no minimums, and no contracts. You only pay for what you send. Pricing includes printing and USPS First-Class postage.

Pick a 300–700 home neighborhood (one carrier route is ideal), then mail those same residents 6–12 times per year with a mix of just-sold cards, market updates, and free CMA offers. Most agents farm one neighborhood for 18–24 months before listings consistently come from it. The agent who shows up monthly wins; the one who mails twice and quits doesn't.

Property photo, sold price, days on market, your headshot, brokerage logo, and a clear call-to-action like "Curious what your home is worth? Call for a free CMA." Avoid jargon like "absorption rate" or "median PSF." Keep the copy human. Add a QR code that deep-links to a CMA request form.

For sphere campaigns to past clients, your MLS export and CRM contacts work. For farming a new neighborhood, services like ListSource, ProspectsPLUS, or Cole Realty Resource pull homeowner lists by zip + carrier route. Export as CSV with name, address, and (if available) phone. Upload to PostKnock and the import wizard auto-maps the columns.

Yes when they include your name, broker name, and license number per state advertising rules. PostKnock templates leave space for required disclosures. RESPA only kicks in if you're co-marketing with a lender or title company, for solo agent farming or just-sold cards, standard real estate disclosures are sufficient. Always confirm with your broker on state-specific requirements.

Industry data and broker training programs consistently land on 7–12 touches over 12–18 months. Most agents quit after 2–3 mailings, which is why farming has a reputation for being expensive. The math works when you commit to a 12-month plan and stick with it. Each campaign sends its waves on schedule, and you launch the next campaign for the next round of touches.

Yes, especially with QR-code-to-form deep linking. Free CMA postcards convert at 0.5–1.5% on cold farm lists and 3–5% on past-client sphere lists. The leads who request a CMA are typically 90+ days from listing, so a phone follow-up sequence to nurture them through the timing is essential.

Yes. Most homeowner list services (ListSource, etc.) tag owner-occupied vs. absentee owner vs. renter. For farming, owner-occupied is the right filter. For investor lists, absentee owner is the segment. PostKnock imports any CSV format, so however you slice the list externally, you can upload it.

Yes. Pro is $99/mo (or $799/yr, save $389). Cancel anytime from Settings → Billing. After cancellation you keep Pro features until your billing period ends, then revert to the Free plan automatically. No contracts, no cancellation fees, no exit calls. Your first annual plan includes a 30-day money-back guarantee.