How much do real estate postcards cost?▼
PostKnock real estate postcards start at $1.05 per 4x6 postcard on the Free plan, and drop to $0.79 on Pro. There are no setup fees, no minimums, and no contracts. You only pay for what you send. Pricing includes printing and USPS First-Class postage.
How does neighborhood farming actually work?▼
Pick a 300–700 home neighborhood (one carrier route is ideal), then mail those same residents 6–12 times per year with a mix of just-sold cards, market updates, and free CMA offers. Most agents farm one neighborhood for 18–24 months before listings consistently come from it. The agent who shows up monthly wins; the one who mails twice and quits doesn't.
What should be on a just-sold postcard?▼
Property photo, sold price, days on market, your headshot, brokerage logo, and a clear call-to-action like "Curious what your home is worth? Call for a free CMA." Avoid jargon like "absorption rate" or "median PSF." Keep the copy human. Add a QR code that deep-links to a CMA request form.
Where do I get the mailing list for a farm?▼
For sphere campaigns to past clients, your MLS export and CRM contacts work. For farming a new neighborhood, services like ListSource, ProspectsPLUS, or Cole Realty Resource pull homeowner lists by zip + carrier route. Export as CSV with name, address, and (if available) phone. Upload to PostKnock and the import wizard auto-maps the columns.
Are real estate postcards NAR or RESPA compliant?▼
Yes when they include your name, broker name, and license number per state advertising rules. PostKnock templates leave space for required disclosures. RESPA only kicks in if you're co-marketing with a lender or title company — for solo agent farming or just-sold cards, standard real estate disclosures are sufficient. Always confirm with your broker on state-specific requirements.
How many touches before a homeowner calls for a CMA?▼
Industry data and broker training programs consistently land on 7–12 touches over 12–18 months. Most agents quit after 2–3 mailings, which is why farming has a reputation for being expensive. The math works when you commit to a 12-month plan and stick with it. PostKnock automates the cadence so you don't have to remember to mail.
Do free CMA offers actually generate leads?▼
Yes, especially with QR-code-to-form deep linking. Free CMA postcards convert at 0.5–1.5% on cold farm lists and 3–5% on past-client sphere lists. The leads who request a CMA are typically 90+ days from listing, so a phone follow-up sequence to nurture them through the timing is essential.
Can I mail to renters and homeowners separately?▼
Yes. Most homeowner list services (ListSource, etc.) tag owner-occupied vs. absentee owner vs. renter. For farming, owner-occupied is the right filter. For investor lists, absentee owner is the segment. PostKnock imports any CSV format, so however you slice the list externally, you can upload it.
Can I cancel my subscription anytime?▼
Yes. Pro is $99/mo (or $799/yr — save $389). Cancel anytime from Settings → Billing. After cancellation you keep Pro features until your billing period ends, then revert to the Free plan automatically. No contracts, no cancellation fees, no exit calls. Annual plans include a 30-day money-back guarantee.