A focused, sequenced postcard plus phone-follow-up playbook designed for one job: turning a recent sale into the next listing.
Start Free — No Credit CardMailing one card after every closing feels productive. But neighbors who get a single postcard from you don't remember your name three months later when they're thinking of selling. The win comes from being the agent they see every month for 12+ months.
3 waves over 8 weeks, layered on top of your monthly farm cadence. Below is exactly what mails when, and why.
Headline: "Just Sold in your neighborhood" · Offer: Free CMA · QR linking to a CMA request form.
Mailed to 300–700 homes surrounding the sold property within a week of closing. Photo of the home, sold price, days on market, your headshot, license number, brokerage logo. Tone is informative, not boastful: "Here's what's happening in the market on your street." About 30–40% of total CMA leads come from this wave alone.
Headline: "[Neighborhood] market update" · Offer: Free CMA · neighborhood-specific stats on the front.
Mailed 28 days after Wave 1. Different design, different angle. Median sold price in the neighborhood, days on market, inventory trend. Reinforces local expertise. The Wave 2 phone call goes to anyone who scanned the QR but didn't request a CMA — warm but slow leads.
Headline: "What's your home worth in today's market?" · Offer: Free CMA, no obligation · framed around timing.
56 days after Wave 1. Direct CMA offer with no other distraction on the card. After Wave 3, the just-sold sequence ends and the contacts stay on your monthly farm cadence. The 3-wave layer gives you a focused 8-week push around every closing while the monthly drip keeps your name in front of the same homes year-round.
All three waves, the call timing, and copy direction are pre-configured. You only customize the property photo, sold price, and your headshot/branding.
Use ListSource, ProspectsPLUS, or Cole Realty Resource to pull 300–700 owner-occupied homes around the sold property. Export as CSV. Our import wizard auto-maps the columns.
Wave 1 postcards print and drop into USPS within 1–2 business days. CMA-request leads from the QR drop into your call queue. Wave 2 schedules itself 28 days later.
Each lead has a pre-loaded outreach script. Log the outcome (CMA scheduled, voicemail, not interested). Scheduled leads drop into your CRM. The cadence runs itself.
Most agents farm a 300–700 home neighborhood. Here's the math on a 500-home run through this exact playbook:
8.6:1 ROI on the first listing alone — and you've now mailed the same farm 3 times, building familiarity for the next round.
Run your own numbers in the ROI calculator.
Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.
Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece
Everything in Free + calls, sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.
Drop in your headshot, brokerage logo, license number, and the property photo. The live designer handles the rest.
Try the live designer →Just sold is the highest-ROI launch playbook, but PostKnock also runs neighborhood farming, free CMA campaigns, and past-client sphere campaigns. See the full lineup on the real estate hub.
See all real estate campaigns →300–700 owner-occupied homes works best. Smaller than 300 and the math gets thin; larger than 700 and the per-card spend balloons faster than the response rate keeps up. One USPS carrier route is roughly 400–500 homes, which is the sweet spot for budget and saturation.
Within 7 days. The faster the better. Neighbors are most curious about the price right after the sign comes down. Wait three weeks and the moment has passed. PostKnock's 1–2 business day print + mail SLA means you can launch the same week you close.
Free CMA outperforms anything else for cold farm lists. It's clearly valuable, has no obligation feel, and gives you a reason to follow up by phone. Avoid offers like "free home staging consultation" or "free moving boxes" — they sound gimmicky and attract the wrong leads.
Yes — most state advertising rules require your name, broker name, and license number on any solicitation mailing. PostKnock templates include a disclosure footer. Confirm specific requirements with your state real estate commission and your broker, since some states also require additional disclosures (DRE number prefix in California, for example).
PostKnock includes a unique QR code per postcard that deep-links to a CMA request form pre-filled with the recipient's address. When someone scans, the lead drops into your call queue with their name, address, and timestamp. That's the warm-lead signal you act on with a same-day phone follow-up.
Stop sending one-off just-sold cards and hoping. Start running the 3-wave farm sequence that actually generates listings.
Start Free — No Credit CardContact Sales
Tell us about your needs and we'll put together a custom plan.
1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.