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Annual inspections, post-storm canvassing, and customer reactivation. Built for roofing contractors.
Homeowners don't think about their roof until water shows up in the ceiling. By then it's an emergency — and the contractor on the postcard from last spring is the one who gets the call.
Annual Roof Inspection — 2 waves, 4 weeks, seasonal timing
"Your roof is X years old. Get a free inspection before the next storm." QR to online booking. Mailed in spring or fall.
"Wanted to check if you got our inspection card — can we get you on the schedule?" Soft pitch, no pressure.
Different design, urgency: "Free inspections fill up fast in storm season." Last touch before seasonal rest.
Four design styles, all themed for your business and ready to customize. Same offer, same call follow-up — just pick the look that fits your brand.
Bold
Photo
Minimal
Gradient
Choose "Annual Roof Inspection" or "Post-Storm Response." Wave timing, call scripts, and postcard copy are pre-configured for roofing contractors.
Export past customers from JobNimbus, AccuLynx, Roofr, or your CRM as CSV. For storm response, pull homeowner lists by zip from ListSource or similar. Our import wizard auto-maps the columns.
Postcards mail automatically via USPS. Your call queue populates 7–10 days after delivery. Non-responders advance to the next wave.
Scripts are pre-loaded. Staff logs call outcomes. Warm leads get flagged. The entire sequence runs itself.
A typical roofing contractor has 800 past customers from the last 5 years. Here's what a 2-wave annual inspection campaign looks like:
That's a 23:1 return on a $1,264 investment — and that's before factoring in referrals from the inspection visits.
Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.
Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece
Everything in Free + calls, sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.
PostKnock also works for
Specific roofing contractors campaigns
PostKnock roofing postcards start at $1.05 per 4x6 postcard on the Free plan and drop to $0.79 on Pro. No setup fees, no minimums, no contracts. Pricing includes printing and USPS First-Class postage.
After a major hail or wind event, pull homeowner lists from ListSource or Cole Realty Resource by zip + carrier route in the affected area. Upload to PostKnock as a CSV. PostKnock's import wizard auto-maps the columns. Mail within 7–10 days while damage is top of mind. Free inspection offer converts at 2–5% on storm-affected zips.
Yes — free inspection is the highest-converting offer for roofing recall. The math: ~30% of inspections turn up at least one repair-worthy issue, and ~20% turn into full-roof replacements within 12 months. The cost of an inspection is your time + a small estimate; the upside is a $5K–$25K+ project.
Twice a year is the sweet spot — once in spring (post-winter damage check) and once in fall (pre-winter storm prep). More than that trains customers to ignore your cards; less than that and a competitor lands first.
Yes — most states require licensed contractors to include their license number on advertising materials. PostKnock templates leave space for required disclosures. Confirm specific requirements with your state contractor licensing board.
Yes. Pro is $99/mo (or $799/yr — save $389). Cancel anytime from Settings → Billing. No contracts, no cancellation fees. Annual plans include a 30-day money-back guarantee.
Stop relying on storm chasers. Start running the inspection cadence that builds long-term repeat business.
Contact Sales
Tell us about your needs and we'll put together a custom plan.
1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.
2 IBISWorld, “Roofing Contractors in the US,” 2024.