For Roofing Contractors

Roofing Postcards That
Schedule Inspections

Annual inspections, post-storm canvassing, and customer reactivation. Built for roofing contractors.

Start Free Mail a free sample to yourself
4.4%
Direct mail response rate
up to 9% on house lists1
100K
Roofing companies
in the US
$50B
Annual residential
roofing market2

Roofs Are Out of Sight Until They Leak

Homeowners don't think about their roof until water shows up in the ceiling. By then it's an emergency, and the contractor on the postcard from last spring is the one who gets the call.

What Doesn't Work

  • × Door-knocking after every storm with no follow-up
  • × Generic "need a new roof?" cards with no offer
  • × Mailing only when business is slow
  • × Letting past customers drift to a competitor

What Does Work

  • ✓ Annual inspection postcards in spring and fall
  • ✓ Free inspection offer with no high-pressure pitch
  • ✓ Post-storm targeted canvas (zip + storm date)
  • ✓ Phone follow-up from your front desk

What You'll Actually Send

Real Roofing postcards, built around the offers Roofing businesses run most. Pick one to see both sides, then make it yours in the free design studio. No account needed.

Bold Promo · Storm damage assessment: Did the Storm Hit Your Roof?

Top Roofing design

Did the Storm Hit Your Roof?

Bold Promo style · Storm damage assessment

Customize this designSee both sides
Bold Promo · Gutters with roof: New Roof? Add New GuttersBold Promo · Gutters with roof Balanced · Solar ready roof: Going Solar? Check the Roof FirstBalanced · Solar ready roof Signature · Pre storm inspection: Get Your Roof Storm-ReadySignature · Pre storm inspection Bold Promo · Drone inspection: See Your Roof From AboveBold Promo · Drone inspection Bold Promo · Workmanship warranty: A New Roof We Stand BehindBold Promo · Workmanship warranty Balanced · Insurance claim help: Storm Damage? Get Claim HelpBalanced · Insurance claim help

See all 33 Roofing designs →

Common Roofing offers

The offers on these designs, with sample prices. You set your own price and terms in the studio.

Optional: add a follow-up

One postcard is a complete campaign. If you want a second touch, Pro can mail a follow-up card a few weeks later or add a phone follow-up after the card arrives, from a ready-made Roofing plan you can edit. How follow-ups work

How It Works

1

Pick the Roofing Contractors Playbook

Choose "Annual Roof Inspection" or "Post-Storm Response." Wave timing, call scripts, and postcard copy are pre-configured for roofing contractors.

2

Upload Your Customer List

Export past customers from JobNimbus, AccuLynx, Roofr, or your CRM as CSV. For storm response, pull homeowner lists by zip from ListSource or similar. Our import wizard auto-maps the columns.

3

Launch & Let It Run

Postcards mail automatically via USPS. Your call queue populates about 5 business days after delivery (the default; you can set 1 to 10). Non-responders advance to the next wave.

4

Front Desk Works the Queue

Scripts are pre-loaded. Staff logs call outcomes. The entire sequence runs itself.

The Math Behind Roofing Inspection Campaigns

A typical roofing contractor has 800 past customers from the last 5 years. Here's what a 2-wave annual inspection campaign looks like:

  • 800 postcards × 2 waves = 1,600 cards × $0.91/card (Pro) = $1,456 total spend
  • At a 3% response rate → 24 inspections at $200 avg = $4,800
  • 30% upsell rate to repair work at $3,500 avg = 7 jobs × $3,500 = $24,500
  • Total revenue = $29,300 from a $1,456 mailing

That's a 20:1 return on a $1,456 investment, and that's before factoring in referrals from the inspection visits.

See a worked example: Roofing Post-Storm Response: 3.1% Response on a 900-Piece Hyperlocal Drop

Simple, Transparent Pricing

Free to explore. You only pay when you're ready to send. 30-day money-back guarantee on your first annual plan.

Free

$0/forever

Single-wave postcard campaigns · Unlimited contacts · From $1.04/piece

Most Popular

Pro

$99/mo

Everything in Free + calls, sequencing · From $0.91/piece

Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.

PostKnock also works for

Dental Practices HVAC Contractors Real Estate Agents Auto Repair Shops All Small Businesses

Specific roofing contractors campaigns

Annual Roof Inspection Campaigns

Frequently Asked Questions

How much do roofing postcards cost?▼

PostKnock roofing postcards start at $1.04 per 4x6 postcard on the Free plan and drop to $0.91 on Pro. No setup fees, no minimums, no contracts. Pricing includes printing and USPS First-Class postage.

How do I run a post-storm canvassing campaign?▼

After a major hail or wind event, pull homeowner lists from ListSource or Cole Realty Resource by zip + carrier route in the affected area. Upload to PostKnock as a CSV. PostKnock's import wizard auto-maps the columns. Mail within 7–10 days while damage is top of mind. Free inspection offer converts at 2–5% on storm-affected zips.

Are free roof inspections worth offering?▼

Yes. Free inspection is the highest-converting offer for roofing recall. The math: ~30% of inspections turn up at least one repair-worthy issue, and ~20% turn into full-roof replacements within 12 months. The cost of an inspection is your time + a small estimate; the upside is a $5K–$25K+ project.

How often should I mail past customers?▼

Twice a year is the sweet spot: once in spring (post-winter damage check) and once in fall (pre-winter storm prep). More than that trains customers to ignore your cards; less than that and a competitor lands first.

Are roofing postcards subject to contractor advertising rules?▼

Yes. Most states require licensed contractors to include their license number on advertising materials. PostKnock templates leave space for required disclosures. Confirm specific requirements with your state contractor licensing board.

Can I cancel my subscription anytime?▼

Yes. Pro is $99/mo (or $799/yr, save $389). Cancel anytime from Settings → Billing. No contracts, no cancellation fees. Your first annual plan includes a 30-day money-back guarantee.

Ready to Schedule More Inspections?

Stop relying on storm chasers. Start running the inspection cadence that builds long-term repeat business.

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Have a website? Turn it into a postcard →

1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.

2 IBISWorld, “Roofing Contractors in the US,” 2024.