For Auto Repair Shops

Auto Repair Postcards That
Drive Bay Hours

Service reminders timed to mileage and seasons. Built for independent auto shops.

Start Free Mail a free sample to yourself
4.4%
Direct mail response rate
up to 9% on house lists1
250K
Auto repair shops
in the US
65%
of vehicles overdue
on maintenance

Your Customers Don't Know Their Car Is Overdue

Most shops only mail when business is slow. The shops that win run consistent recall, tied to mileage and season, so customers come back before they shop around.

What Doesn't Work

  • × A flyer when business is slow and nothing the rest of the year
  • × Generic coupons for services customers don't need yet
  • × One reminder card with no follow-up call
  • × Email blasts that go to spam folders

What Does Work

  • ✓ Service reminder timed to last visit + recommended mileage
  • ✓ Mileage-based copy: "You're due for your 60,000-mile service"
  • ✓ Phone follow-up 5 business days after delivery (adjustable)
  • ✓ Seasonal layer: AC service in spring, battery test in fall

What You'll Actually Send

Real Auto Repair postcards, built around the offers Auto Repair businesses run most. Pick one to see both sides, then make it yours in the free design studio. No account needed.

Bold Promo · Free brake check: Squealing Brakes? Get Them Checked

Top Auto Repair design

Squealing Brakes? Get Them Checked

Bold Promo style · Brake inspection

Customize this designSee both sides
Bold Promo · Summer ac check: Beat the Heat, Check the A/CBold Promo · Summer ac check Balanced · Winter ready check: Get Your Car Winter-ReadyBalanced · Winter ready check Signature · Dollar off repair: Save on Your Next RepairSignature · Dollar off repair Balanced · Free brake check: Squealing Brakes? Get Them CheckedBalanced · Free brake check Signature · Dollar off repair: Save on Your Next RepairSignature · Dollar off repair Bold Promo · Oil change special: Oil Change SpecialBold Promo · Oil change special

See all 24 Auto Repair designs →

Common Auto Repair offers

The offers on these designs, with sample prices. You set your own price and terms in the studio.

Optional: add a follow-up

One postcard is a complete campaign. If you want a second touch, Pro can mail a follow-up card a few weeks later or add a phone follow-up after the card arrives, from a ready-made Auto Repair plan you can edit. How follow-ups work

How It Works

1

Pick the Auto Repair Shops Playbook

Choose "Service Reminder" or "Oil Change Recall." Wave timing, call scripts, and postcard copy are pre-configured for auto repair shops.

2

Upload Your Customer List

Export past customers from Mitchell 1, Shop-Ware, AutoLeap, or any shop management software as CSV. Filter by last visit date older than 90 days. Our import wizard auto-maps name, address, and phone; other columns such as last service come along as custom fields.

3

Launch & Let It Run

Postcards mail automatically via USPS. Your call queue populates 5 business days after delivery (the default; you can set 1 to 10). Non-responders advance to the next wave.

4

Front Desk Works the Queue

Scripts are pre-loaded. Staff logs call outcomes, and warm-interested calls count as qualified. The entire sequence runs itself.

The Math Behind Auto Repair Recall

A typical auto repair shop has 1,000 past customers from the last 18 months. Here's what a 2-wave service reminder campaign looks like:

  • 1,000 postcards × 2 waves = 2,000 cards × $0.91/card (Pro) = $1,820 total spend
  • At a 4% response rate → 80 service visits
  • Average ticket on a recall service = $250
  • 80 visits × $250 = $20,000 in revenue

That's an 11.0:1 return on a $1,820 investment, before any upsell to brakes or tires.

See a worked example: Auto Repair Overdue-Service Recall: 18 Returns From 1,500 Past Customers

Simple, Transparent Pricing

Free to explore. You only pay when you're ready to send. 30-day money-back guarantee on your first annual plan.

Free

$0/forever

Single-wave postcard campaigns · Unlimited contacts · From $1.04/piece

Most Popular

Pro

$99/mo

Everything in Free + calls, sequencing · From $0.91/piece

Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.

PostKnock also works for

Dental Practices HVAC Contractors Real Estate Agents Auto Repair Shops All Small Businesses

Specific auto repair shops campaigns

Service Reminder Postcards: Mileage-Based Recall

Frequently Asked Questions

How much do auto repair postcards cost?▼

PostKnock auto repair postcards start at $1.04 per 4x6 postcard on the Free plan and drop to $0.91 on Pro. No setup fees, no minimums, no contracts. Pricing includes printing and USPS First-Class postage.

How do I time service reminders to mileage?▼

Most shop management systems (Mitchell 1, Shop-Ware, AutoLeap, Tekmetric) record last visit date and last odometer reading. Estimate annual mileage at 12,000 miles for most customers, then trigger the reminder when they're approaching the next service interval (oil at 5K, major service at 30K/60K/90K). Split your list by the service coming due (oil, brakes, 60K service) and run one campaign per group, so each card names the right service. Last visit date and odometer stay on the contact record for your own sorting and for the front desk.

What should be on an auto repair recall postcard?▼

Specific recommended service (oil change, brake inspection, 60K service), a flat-dollar or % discount coupon, your shop name and phone, and a QR code to online booking. Avoid generic "we miss you" copy. Mileage-based specificity converts much better.

How often should I mail my customer list?▼

Quarterly is the sweet spot. Mailing too often (monthly) trains customers to ignore. Mailing too rarely (annually) means they shop around when their light comes on. Quarterly with seasonal layers (AC in spring, battery in fall) balances frequency with relevance.

Do oil change coupons actually work?▼

Yes when paired with a recommended-service tie-in. "$10 off oil change" on its own attracts price shoppers who never come back. "$10 off oil change + free brake inspection" gets your customer in the door for a service they need, opens upsell opportunities, and builds the relationship.

Can I cancel my subscription anytime?▼

Yes. Pro is $99/mo (or $799/yr, save $389). Cancel anytime from Settings → Billing. No contracts, no cancellation fees. Your first annual plan includes a 30-day money-back guarantee.

Ready to Fill Your Bays?

Stop running ads and hoping. Start sending mileage-based reminders that bring customers back.

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Have a website? Turn it into a postcard →

1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.

2 IBISWorld, “Auto Repair Shops in the US: Number of Businesses,” 2024.