Every new puppy, kitten, and family that just moved to your neighborhood needs a vet. PostKnock mails a friendly introduction postcard to those households, then puts each one in your front desk's call queue so a real person invites them in.
Start FreeFree plan from $1.04/card · Pro from $0.91/card · No contracts
Pet owners pick a clinic in a small window: right after they get the animal, or right after they move. If you're not in the mailbox at that moment, the practice down the street is. A new-client postcard plus a call gets you there first.
A household just moved into your service area and left their old vet 30 miles behind. They're actively looking for a new clinic for shots, refills, and the next checkup.
A first puppy or kitten means a full vaccine series, spay/neuter, microchip, and years of wellness visits ahead. The highest-lifetime-value client a clinic can win.
Many new homeowners already have a dog or cat. A welcome-to-the-neighborhood card introducing your clinic lands while they're still setting up local providers.
Owners who pay out-of-pocket per visit and would happily spread care over a monthly wellness plan: if a clinic invited them onto one.
Households with a young, unaltered dog or cat hitting the recommended spay/neuter window. A concrete first reason to book that opens a long relationship.
Pet owners nearby who only see a vet in an emergency and have no regular clinic. A friendly intro and a wellness-exam offer can turn them into a real client.
New pet owners are deciding between you and two or three other clinics. A postcard physically lands in the mailbox and gets you on the shortlist, then a few days later, a warm voice from your front desk invites them in to meet the team. That one-two punch is what PostKnock is built for.
A multi-touch wave sequence built to introduce your clinic to new pet households. Postcards mail on schedule; non-responders flow into the Call Queue and roll forward to the next wave automatically.
Friendly tone that introduces the clinic and the team. One new-client offer (free first wellness exam, discounted puppy/kitten package, or a wellness-plan intro). QR code to online scheduling.
3–5 days after the card lands, the household appears in your Call Queue with a pre-loaded script: "We just wanted to welcome you and your pet to the area. We'd love to get you in for a first visit." Staff logs the outcome in one click.
A different design for everyone who hasn't booked. Lead with a puppy/kitten vaccine-series reminder, a spay/neuter offer, or a limited-time first-visit discount with a real deadline.
Last call attempt for non-responders, paired with a low-key card restating the new-client offer. Then the segment rests before you mail the next batch of new movers and new pets.
Wave count, timing, and call cadence are yours to set. PostKnock supports as many waves as your sequence needs. The phone-call waves use the built-in Call Queue, a Pro feature.
A new-client card needs a concrete reason to book a first visit. These are common, vet-appropriate angles you can drop into the postcard offer field: pick what fits your services and your area's pet mix.
Offers are illustrative. You set the offer copy; PostKnock prints and mails the card and queues the follow-up call.
Design it in the in-app Design Studio in your clinic's colors. Four starting styles, same offer and same call follow-up behind each, so pick the look that fits your brand.
Bold
Photo
Minimal
Gradient
Front Detail
Back (Address Side)
Available in 4×6, 6×9, and 6×11. All-in pricing includes printing and USPS First-Class postage.
Source a new-mover or pet-owner list for your zip codes from a list provider, or mail your own customer list. Export it as a CSV. (PostKnock does not connect to any data provider or PMS, you bring the file and import it.)
Drop in the export and the import wizard auto-maps name, address, and phone columns. Segment new movers vs. new-pet households vs. wellness-plan prospects if you want a different offer per group.
Choose the wave sequence, set your new-client offer, and design the postcard in the Design Studio. Add a QR code that points to your online scheduler so new owners can self-book a first visit.
Cards print and ship via USPS First-Class automatically. A few days after delivery, every household that hasn't booked drops into the Call Queue. Non-responders advance to the next wave on their own.
Staff calls down the queue with the pre-loaded welcome script and logs each outcome. QR scans are tracked so you can see which cards drove online bookings versus calls.
Say a clinic mails 1,000 new-pet and new-mover households in its service area and runs a 3-wave new-client sequence with call follow-up. Here's the transparent math. The inputs are illustrative, not a guarantee:
Response and acquisition rates are industry-typical ranges, not PostKnock results. Per-client value depends on your services and case mix. Add a Pro subscription ($99/mo) on top of per-piece cost if you want the Call Queue and multi-wave sequencing.
Free to explore. You only pay when you're ready to send. Pay from your wallet per piece.
Single-wave postcard campaigns · Design Studio · QR tracking · From $1.04/piece
Everything in Free + Call Queue & multi-wave sequencing · From $0.91/piece
Per-piece pricing includes printing + USPS First-Class postage. Pro is $99/mo or $799/yr. No setup fees, no minimums, no contracts.
Most clinics buy a new-mover or pet-owner list for their target zip codes from a mailing-list provider. However you build it, you bring a CSV of names and addresses and import it into PostKnock: the wizard auto-maps the columns. PostKnock doesn't connect to any data provider or your practice software; you supply the file.
Online ads reach people already searching; a postcard reaches new pet owners and new movers before they've picked a clinic, and on Pro, each household then drops into your Call Queue so the front desk follows up by phone. It's the postcard-plus-call one-two punch that puts you on the shortlist and then closes the first appointment, not just another ad impression.
Yes. The targeting happens in the list you source. New-mover lists and pet-owner lists are widely available from list providers and let you focus on households likely to have pets in your area. Export that list to a CSV and import it into PostKnock; you can segment it (new movers vs. new pets vs. wellness-plan prospects) to mail a different offer to each group. PostKnock mails to whoever is on your CSV.
One clear offer with a reason to act now works best: a free or discounted first wellness exam, a puppy/kitten vaccine package, a spay/neuter package, or a wellness-plan intro. New movers respond to "welcome to the neighborhood" framing, while new-pet owners respond to a concrete first-visit value. You write the offer copy; PostKnock prints and mails it.
Most clinics run 3 to 4 waves over several weeks, mixing postcards with one or two call attempts for non-responders. PostKnock supports multi-touch wave sequences with as many waves as you need; you control the timing and which waves are postcards versus calls. A single touch rarely wins a new client. The follow-up call is what books the first visit.
You can mail postcards on the Free plan with no calls at all. The built-in Call Queue. Which puts each prospect in front of your front desk with a pre-loaded welcome script after the card lands: is a Pro feature. For new-client acquisition specifically, the call is usually what turns a curious pet owner into a booked first visit, so most clinics use it.
Yes. A new-client postcard is a natural place to introduce a monthly wellness plan or a spay/neuter package as the first reason to book. Segment your list so wellness-plan prospects and spay/neuter-age pets get an offer tailored to them, then let the follow-up call walk the owner through enrolling or scheduling. You set the offers; PostKnock handles the mailing and the queue.
You pay per piece from your wallet: from $1.04 per 4×6 card on the Free plan, dropping to $0.91 on Pro, with printing and USPS First-Class postage included. Pro is $99/mo (or $799/yr) and adds the Call Queue and multi-wave sequencing. No setup fees, no minimums, no contracts. You only pay for what you send. (A purchased mailing list, if you buy one, is a separate cost from your list provider.)
Postcards that get attention. Callbacks that close the deal. Start free. You only pay when you send.
Start Free1 Response and acquisition figures are industry-typical ranges, not PostKnock results. Direct-mail response to prospect (cold) lists is commonly reported in the low-single-digit percent range, with house lists higher: e.g. ANA (Association of National Advertisers), Response Rate Report; DMA benchmarks. Your results depend on your list, offer, and follow-up.
2 PostKnock supports three postcard sizes (4×6, 6×9, 6×11) and multi-touch wave sequences with as many waves as you need.