Every new puppy, kitten, and family that just moved to your neighborhood needs a vet. PostKnock mails a friendly introduction postcard to those households — then puts each one in your front desk's call queue so a real person invites them in.
Start Free — No Credit CardFree plan from $1.05/card · Pro from $0.79/card · No contracts
Pet owners pick a clinic in a small window: right after they get the animal, or right after they move. If you're not in the mailbox at that moment, the practice down the street is. A new-client postcard plus a call gets you there first.
A household just moved into your service area and left their old vet 30 miles behind. They're actively looking for a new clinic for shots, refills, and the next checkup.
A first puppy or kitten means a full vaccine series, spay/neuter, microchip, and years of wellness visits ahead — the highest-lifetime-value client a clinic can win.
Many new homeowners already have a dog or cat. A welcome-to-the-neighborhood card introducing your clinic lands while they're still setting up local providers.
Owners who pay out-of-pocket per visit and would happily spread care over a monthly wellness plan — if a clinic invited them onto one.
Households with a young, unaltered dog or cat hitting the recommended spay/neuter window — a concrete first reason to book that opens a long relationship.
Pet owners nearby who only see a vet in an emergency and have no regular clinic. A friendly intro and a wellness-exam offer can turn them into a real client.
New pet owners are deciding between you and two or three other clinics. A postcard physically lands in the mailbox and gets you on the shortlist — then a few days later, a warm voice from your front desk invites them in to meet the team. That one-two punch is what PostKnock is built for.
A multi-touch wave sequence built to introduce your clinic to new pet households. Postcards mail on schedule; non-responders flow into the Call Queue and roll forward to the next wave automatically.
Friendly tone that introduces the clinic and the team. One new-client offer (free first wellness exam, discounted puppy/kitten package, or a wellness-plan intro). QR code to online scheduling.
3–5 days after the card lands, the household appears in your Call Queue with a pre-loaded script: "We just wanted to welcome you and your pet to the area — we'd love to get you in for a first visit." Staff logs the outcome in one click.
A different design for everyone who hasn't booked. Lead with a puppy/kitten vaccine-series reminder, a spay/neuter offer, or a limited-time first-visit discount with a real deadline.
Last call attempt for non-responders, paired with a low-key card restating the new-client offer. Then the segment rests before you mail the next batch of new movers and new pets.
Wave count, timing, and call cadence are yours to set — PostKnock supports up to 5 waves. The phone-call waves use the built-in Call Queue, a Pro feature.
A new-client card needs a concrete reason to book a first visit. These are common, vet-appropriate angles you can drop into the postcard offer field — pick what fits your services and your area's pet mix.
Offers are illustrative. You set the offer copy; PostKnock prints and mails the card and queues the follow-up call.
Design it in the in-app Design Studio in your clinic's colors. Four starting styles — same offer and same call follow-up behind each, so pick the look that fits your brand.
Bold
Photo
Minimal
Gradient
Front Detail
Back (Address Side)
Available in 4×6, 6×9, and 6×11. All-in pricing includes printing and USPS First-Class postage.
Source a new-mover or pet-owner list for your zip codes from a list provider, or mail your whole neighborhood EDDM-style. Export it as a CSV. (PostKnock does not connect to any data provider or PMS — you bring the file and import it.)
Drop in the export and the import wizard auto-maps name, address, and phone columns. Segment new movers vs. new-pet households vs. wellness-plan prospects if you want a different offer per group.
Choose the wave sequence, set your new-client offer, and design the postcard in the Design Studio. Add a QR code that points to your online scheduler so new owners can self-book a first visit.
Cards print and ship via USPS First-Class automatically. A few days after delivery, every household that hasn't booked drops into the Call Queue. Non-responders advance to the next wave on their own.
Staff calls down the queue with the pre-loaded welcome script and logs each outcome. QR scans are tracked so you can see which cards drove online bookings versus calls.
Say a clinic mails 1,000 new-pet and new-mover households in its service area and runs a 3-wave new-client sequence with call follow-up. Here's the transparent math — the inputs are illustrative, not a guarantee:
Response and acquisition rates are industry-typical ranges, not PostKnock results. Per-client value depends on your services and case mix. Add a Pro subscription ($99/mo) on top of per-piece cost if you want the Call Queue and multi-wave sequencing.
Free to explore — you only pay when you're ready to send. Pay from your wallet per piece.
Single-wave postcard campaigns · Design Studio · QR tracking · From $1.05/piece
Everything in Free + Call Queue & multi-wave sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. Pro is $99/mo or $799/yr. No setup fees, no minimums, no contracts.
Most clinics buy a new-mover or pet-owner list for their target zip codes from a mailing-list provider, or simply saturate nearby routes EDDM-style. However you build it, you bring a CSV of names and addresses and import it into PostKnock — the wizard auto-maps the columns. PostKnock doesn't connect to any data provider or your practice software; you supply the file.
Online ads reach people already searching; a postcard reaches new pet owners and new movers before they've picked a clinic — and on Pro, each household then drops into your Call Queue so the front desk follows up by phone. It's the postcard-plus-call one-two punch that puts you on the shortlist and then closes the first appointment, not just another ad impression.
Yes — the targeting happens in the list you source. New-mover lists and pet-owner lists are widely available from list providers and let you focus on households likely to have pets in your area. Export that list to a CSV and import it into PostKnock; you can segment it (new movers vs. new pets vs. wellness-plan prospects) to mail a different offer to each group. PostKnock mails to whoever is on your CSV.
One clear offer with a reason to act now works best: a free or discounted first wellness exam, a puppy/kitten vaccine package, a spay/neuter package, or a wellness-plan intro. New movers respond to "welcome to the neighborhood" framing, while new-pet owners respond to a concrete first-visit value. You write the offer copy; PostKnock prints and mails it.
Most clinics run 3 to 4 waves over several weeks, mixing postcards with one or two call attempts for non-responders. PostKnock supports multi-touch wave sequences of up to 5 waves; you control the timing and which waves are postcards versus calls. A single touch rarely wins a new client — the follow-up call is what books the first visit.
You can mail postcards on the Free plan with no calls at all. The built-in Call Queue — which puts each prospect in front of your front desk with a pre-loaded welcome script after the card lands — is a Pro feature. For new-client acquisition specifically, the call is usually what turns a curious pet owner into a booked first visit, so most clinics use it.
Yes. A new-client postcard is a natural place to introduce a monthly wellness plan or a spay/neuter package as the first reason to book. Segment your list so wellness-plan prospects and spay/neuter-age pets get an offer tailored to them, then let the follow-up call walk the owner through enrolling or scheduling. You set the offers; PostKnock handles the mailing and the queue.
You pay per piece from your wallet: from $1.05 per 4×6 card on the Free plan, dropping to $0.79 on Pro, with printing and USPS First-Class postage included. Pro is $99/mo (or $799/yr) and adds the Call Queue and multi-wave sequencing. No setup fees, no minimums, no contracts — you only pay for what you send. (A purchased mailing list, if you buy one, is a separate cost from your list provider.)
Postcards that get attention. Callbacks that close the deal. Start free — you only pay when you send.
Start Free — No Credit Card1 Response and acquisition figures are industry-typical ranges, not PostKnock results. Direct-mail response to prospect (cold) lists is commonly reported in the low-single-digit percent range, with house lists higher — e.g. ANA (Association of National Advertisers), Response Rate Report; DMA benchmarks. Your results depend on your list, offer, and follow-up.
2 PostKnock supports three postcard sizes (4×6, 6×9, 6×11) and multi-touch wave sequences of up to 5 waves.