COMPARISON
PostKnock vs Postalytics
Both mail postcards. The difference is how much of the work you do yourself. Postalytics hands you an editor and a set of automation tools, then you supply the design skill and the follow-up. PostKnock does that part for you: the Design Studio builds the card, a playbook sets the sequence, and a call queue tells your front desk who to ring today. No CRM required either way.
The short version
Pick PostKnock if nobody at your business is a designer and nobody wants to become one. Shuffle through finished layouts, approve a real print proof, then work a daily call list sized to your front desk.
Pick Postalytics if mail should fire off a HubSpot or Salesforce record, or you need a public API. That's a real gap on our side and we won't talk you out of it.
On money: Pro is $99/mo with 5 users against their $199 and $399 tiers, one flat rate per size at any quantity. Their best rates need a subscription and a big enough mailing.
| Feature | PostKnock | Postalytics |
|---|---|---|
| Design Studio: shuffle to a finished card | ✓ 4 style shells × 6 layouts, unlimited reshuffles | Template gallery, you design it |
| One-click restyling (palette, fonts, photo, layout) | ✓ 12 palettes, 16 font pairings, photo sets for 52 verticals | Manual edits in the editor |
| Full drag-and-drop canvas editor | ✓ | ✓ |
| Phone follow-up calls | ✓ Call Queue (Pro) | ✗ No voice channel |
| Per-wave call scripts & call outcomes | ✓ 9 outcomes | ✗ |
| Mail volume paced to your calling capacity | ✓ Postcards/day derived from calls/day | ✗ |
| Ready-made playbooks (sequence + timing + call script) | ✓ 156 across 52 verticals | Template gallery, no call scripts |
| Multi-touch sequences | ✓ Unlimited waves on Pro, mail + phone | ✓ Triggered drip |
| Print proof before sending | ✓ Real print files, 4-point sign-off, blocks launch until approved | ✓ Editor + proofer |
| AI background images (text-to-image) | ✓ 10/mo Free, 50/mo Pro | ✗ |
| Per-recipient response tracking | ✓ Unique QR per card and per wave, scans attributed to the contact | ✓ QR tracking |
| Mail delivery tracking | ✓ Delivery status per piece | ✓ Unlimited IMB |
| Mail class | ✓ First-Class on every card | First-Class, or slower Standard |
| Free plan | ✓ No monthly fee, no expiry, full Design Studio | ✓ No monthly fee, feature-rich |
| Paid tiers | Pro $99/mo ($799/yr), 5 users | Marketer $199/mo · Pro $399/mo |
| Per-piece 6×9 | $0.85 Pro · $1.09 Free (First-Class) | $1.048 flat on the free plan · down to $0.808 at 10,000+ on Pro (Standard) |
| Volume commitment for the best rate | ✓ None: one rate per size, any quantity | Best rates need a paid tier and a volume band |
Postalytics figures come from their public pricing pages as of July 2026 and can change: confirm on their site. PostKnock figures are our own published prices. The per-piece row is not like-for-like on mail class: we mail First-Class only, and the Postalytics rates shown are Standard Class.
Free plan: no monthly fee, no minimum, no time limit, no card at signup. You fund a wallet before anything mails. To judge the print quality with no account at all, order the free sample postcard.
A finished card without a designer
Both products can produce a postcard. Only one produces it for you. Pick one of four style shells, drop in your headline and offer, and the card is designed. Then shuffle four axes until it looks right: 12 color palettes, 16 font pairings, photo sets keyed to 52 verticals, 6 layouts per shell. Lock what you like, reshuffle the rest. Instant, unlimited, free on both plans. A full canvas editor sits underneath when you want exact control, but most customers never open it. Sequences come pre-built too, from 156 playbooks across 52 verticals.
Nothing mails until you approve a real proof: actual production print files, both sides, four-point sign-off enforced on the server. More on the Design Studio →
Mail is only half the sequence
Not a dialer: no telephony, no VoIP, no robocalls. It's a prioritized list a human works through on your own phone, each contact resolved to a real time zone from their mailing address so nobody gets rung at 7am. Every wave carries its own script and calls log against nine outcomes.
The pacing is the part that surprises people. Tell the wizard how long a calling session runs and how many days a week you call; PostKnock works out your calls per day, then sets your postcards per day above it. Mail volume follows calling capacity, so the queue can't flood. Every other tool here lets you mail as fast as your budget allows and leaves the follow-up to pile up. More on the call queue →
The price story: one flat rate vs volume bands
PostKnock has one paid tier at $99/mo ($799/yr) including 5 users, multi-wave sequences and the call queue. Postalytics' tiers are $199/mo and $399/mo, and neither buys a phone channel because there isn't one. Per-piece we have no volume bands: Pro is $0.79 / $0.85 / $0.95 for 4×6 / 6×9 / 6×11, Free is $1.05 / $1.09 / $1.29, printing and First-Class postage included, identical at 200 pieces or 20,000.
Theirs works the other way round: free-plan rates are flat at all quantities, and the good rates need a paid tier and one of four volume bands. A 6×9 Standard piece is $1.048 on free and $0.808 on the $399 tier past 10,000, so mail a few hundred a month and the cheaper number isn't reachable at any price. One place they win outright: that $1.048 undercuts our free-plan First-Class 6×9 at $1.09, and we mail First-Class only so there's no cheaper class to drop to.
Frequently Asked Questions
Is PostKnock better than Postalytics?▼
For a local service business, yes, on two counts: the Design Studio produces a finished postcard without anyone on your team being a designer, and the call queue turns every delivered card into a follow-up call. Postalytics leaves both jobs to you. The exception is triggering mail from a CRM or needing a public API, which they're built for and we're not.
Does Postalytics have phone follow-up calls?▼
No, and there's no voice channel anywhere in their product at any tier. Their multi-touch story is mail plus email. PostKnock builds the call into each wave: a daily queue for your front desk, a script per wave, nine outcomes, and a calling window enforced in the contact's own local timezone.
Do I need design skills to use PostKnock?▼
No. Pick one of four style shells, drop in your headline and offer, and the card is designed. Then shuffle four axes until it looks right: 12 color palettes, 16 font pairings that work at postcard size, photo sets keyed to 52 verticals, and 6 layouts per shell. Instant and unlimited on both plans, no credits or quota. A full canvas editor is there if you want exact control.
Can I run a multi-touch sequence without paying $399/mo?▼
Yes. Multi-wave sequences and the call queue are on Pro at $99/mo ($799/yr), 5 users included. Postalytics does offer triggered drip, but it's mail plus email, so a sequence with a phone call in it isn't something they sell at any price.
Which one is cheaper?▼
PostKnock Pro is $99/mo against their $199 and $399 tiers, and Pro per-piece beats their Marketer-tier First-Class rates with no minimum quantity. We have no volume bands: one rate per size, whatever you mail. Their good rates need a paid tier and a volume band, so a 6x9 Standard piece is $1.048 on free and $0.808 past 10,000 on the $399 tier. One place they win: their free-plan Standard rates run a few cents under our free-plan First-Class rates.
Does PostKnock connect to my CRM?▼
Not natively. There's no HubSpot or Salesforce integration and no public API. Contacts come in by spreadsheet import or a free Zapier connection, inbound and one-way. The product assumes you don't have a CRM to connect, and most of our customers don't. If you do, Postalytics is built for exactly that.
Can I try PostKnock without a credit card?▼
You can sign up and build a campaign without one (there's no $99/mo, no minimum and no time limit on the Free plan) but you do have to fund a wallet before anything actually mails, since we're paying for printing and postage. If you want to see and hold the finished product before any of that, order a free sample postcard: a real card mailed to you, no account and no card required.