A focused 2-wave reactivation playbook for members who haven't been on the mat in 30+ days. Bring them back before the unused membership becomes a cancellation.
Start Free — No Credit CardMost members who stop coming in didn't have a bad experience — life got busy, an injury slowed them down, or they tried a class somewhere closer to home. A friendly postcard at the 30-day mark with a small reactivation offer brings most of them back. The studios that lose members are the ones who never reach back out.
3-wave new-mover outreach — mailed to households that recently moved within 5 miles of your studio
"Welcome to the neighborhood — your first class is on us." Studio photo, class schedule preview, QR straight to the booking page.
Front desk calls anyone who scanned the QR but didn't book. Pre-loaded script: "Saw you got our card — want me to grab the 6pm Vinyasa with Maya tonight?"
"New to yoga? Here's where most beginners start." Profile a class type (Yin, Vinyasa, Restorative) so movers see what fits their level.
"Loved your first class? First month unlimited for $59." After this wave, the contact moves to the dormant list and gets only seasonal touchpoints.
Wave timing, copy direction, and front-desk call scripts come pre-configured. You only customize photos, your offer, and your branding.
Bring your own list (CSV from your studio software or CRM) or pick a 3–5 mile radius around your studio for new-mover and acquisition campaigns.
Postcards print and drop into USPS within 1–2 business days. The follow-up phone calls schedule themselves a few days later.
Pre-loaded scripts handle the common objections. Booked clients drop back into your studio software.
A typical studio mailing 400 new movers per quarter within 5 miles. Here's what one PostKnock 3-wave acquisition campaign looks like:
13:1 ROI on the first cycle — and these are members who'll bring friends to class.
Run your own numbers in the ROI calculator.
Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.
Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece
Everything in Free + calls, sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. Full pricing details →
Drop in your branding, photo, and offer. The live designer handles the rest.
Try the live designer →Lapsed Member Reactivation is one of several PostKnock playbooks for yoga studios. See the full lineup on the yoga studios hub.
See all Yoga Studios campaigns →PostKnock yoga studio postcards start at $1.05 per 4x6 postcard on the Free plan and drop to $0.79 on Pro. No setup fees, no minimums, no contracts. Pricing includes printing and USPS First-Class postage.
Members should hear from you 4–6 weeks after their last class. Members past 90 days are increasingly hard to reactivate. PostKnock segments your member list by last-attended date and auto-schedules each card.
A photo of your studio space, a clear small offer (free private, complimentary 4-pack, free workshop seat), the teacher's name if known, and a QR code to the booking page. Personal handwritten-style copy beats generic "we miss you" every time.
Most studio software (Mindbody, Mariana Tek, Momence, Glofox, Punchpass) lets you export members filtered by last-attended date. Pull anyone who hasn't booked in 30–120 days and upload the CSV to PostKnock. Our import wizard auto-maps the columns.
Yes — for new movers and households inside a 3–5 mile radius. National new-mover lists run 1.5–3% trial booking rates and 50–65% trial-to-paid conversion when the studio has a clear next-step offer (intro pack, $59 first month). Both numbers are higher in dense urban areas with limited yoga supply.
Stop letting lapsed members drift to a class down the street. Start running the recall cadence that actually rebooks mats.
Start Free — No Credit CardContact Sales
Tell us about your needs and we'll put together a custom plan.