A focused 2-wave reactivation playbook for members who haven't been on the mat in 30+ days. Bring them back before the unused membership becomes a cancellation.
Start FreeMost members who stop coming in didn't have a bad experience. Life got busy, an injury slowed them down, or they tried a class somewhere closer to home. A friendly postcard at the 30-day mark with a small reactivation offer brings most of them back. The studios that lose members are the ones who never reach back out.
3-wave new-mover outreach: mailed to households that recently moved in ZIP codes near your studio
"Welcome to the neighborhood. Your first class is on us." Studio photo, class schedule preview, QR straight to the booking page.
Front desk calls from the Call Queue. Pre-loaded script: "Saw you got our card: want me to grab the 6pm Vinyasa with Maya tonight?"
"New to yoga? Here's where most beginners start." Profile a class type (Yin, Vinyasa, Restorative) so movers see what fits their level.
"Loved your first class? First month unlimited for $59." After this, the sequence ends for that contact.
Wave timing, copy direction, and front-desk call scripts come pre-configured. You only customize photos, your offer, and your branding.
Bring your own list (CSV from your studio software or CRM) or pick the ZIP codes around your studio and buy a list in the app for acquisition campaigns.
Postcards print and drop into USPS within 1–2 business days. The follow-up phone calls schedule themselves a few days later.
Pre-loaded scripts handle the common objections. A call logged as Qualified ends that contact's wave.
A typical studio mailing 400 new movers per quarter in nearby ZIP codes. Here's what one PostKnock 3-wave acquisition campaign looks like:
12:1 ROI on the first cycle, and these are members who'll bring friends to class.
Run your own numbers in the ROI calculator.
Free to explore. You only pay when you're ready to send. 30-day money-back guarantee on your first annual plan.
Single-wave postcard campaigns · Unlimited contacts · From $1.04/piece
Everything in Free + calls, sequencing · From $0.91/piece
Per-piece pricing includes printing + USPS First-Class postage. Full pricing details →
Drop in your branding, photo, and offer. The Design Studio handles the rest.
Try the Design Studio →Lapsed Member Reactivation is one of several PostKnock playbooks for yoga studios. See the full lineup on the yoga studios hub.
See all Yoga Studios campaigns →PostKnock yoga studio postcards start at $1.04 per 4x6 postcard on the Free plan and drop to $0.91 on Pro. No setup fees, no minimums, no contracts. Pricing includes printing and USPS First-Class postage.
Members should hear from you 4–6 weeks after their last class. Members past 90 days are increasingly hard to reactivate. Filter your member export by last-attended date before you import it.
A photo of your studio space, a clear small offer (free private, complimentary 4-pack, free workshop seat), the teacher's name if known, and a QR code to the booking page. Personal handwritten-style copy beats generic "we miss you" every time.
Most studio software (Mindbody, Mariana Tek, Momence, Glofox, Punchpass) lets you export members filtered by last-attended date. Pull anyone who hasn't booked in 30–120 days and upload the CSV to PostKnock. Our import wizard auto-maps the columns.
Yes, for new movers and households in nearby ZIP codes. National new-mover lists run 1.5–3% trial booking rates and 50–65% trial-to-paid conversion when the studio has a clear next-step offer (intro pack, $59 first month). Both numbers are higher in dense urban areas with limited yoga supply.
Stop letting lapsed members drift to a class down the street. Start running the recall cadence that actually rebooks mats.
Start Free