For Orthodontic Practices & Specialists

Orthodontics Postcards That
Drive Free Consultations

Three ready-made playbooks: free consultations for families, a year-end clear-aligner push for adults, and a retainer check for past patients. You bring the list, we mail it, and on Pro your front desk gets the call list.

Start Free Mail a free sample to yourself
Age 7
When the AAO advises a
child's first check-up1
3
Orthodontic playbooks,
two or three waves each
$1.04
Per 4×6 card on Free,
$0.91 on Pro, postage included

Three Playbooks, Three Different Lists

Orthodontic marketing is really three jobs: finding families who haven't booked a consult, reaching adults who are weighing aligners, and bringing back people whose treatment ended years ago. Each job needs its own list and its own message, so each has its own playbook.

Free Consultation Acquisition

Households near the office · 300 to 1,500 on the list

  • Wave 1: a free 45-minute consult with a digital scan, a plan and clear pricing, no obligation.
  • Wave 2: a financing card. The default copy is built around $0 down and a monthly payment, so put in your own terms.
  • Wave 3: "It's Never Too Late," an adult-led reminder, postcard only.

Fits back-to-school and the first quarter, when benefit plans reset.

Walk through this playbook →

Adult Clear Aligner Promo

Adults · 150 to 1,500 on the list

  • Wave 1: a free aligner consult and digital scan, with the year-end FSA/HSA deadline as the reason to book now.
  • Wave 2: an in-house financing card. Only claim terms your office really offers.
  • Wave 3: a last reminder before Dec 31, postcard only.

Built for October through December, when the deadline is real.

Retainer Replacement & Refinement

Past patients · 200 to 800 on the list

  • Wave 1: "Are your retainers still working?" with a free 20-minute fit check.
  • Wave 2: "Scan, replace, done": a digital scan and new retainers in about a week, at returning-patient pricing.

Aimed at people whose treatment ended five or more years ago.

Wave copy above is the playbook's default. You change the offer, the doctor's name and the terms before anything mails. Free accounts mail wave 1 only; later waves and the Call Queue are on Pro.

What You'll Actually Send

Real Orthodontics postcards, built around the offers Orthodontics businesses run most. Pick one to see both sides, then make it yours in the free design studio. No account needed.

Bold Promo · Clear aligners intro: Straighten Without Metal

Top Orthodontics design

Straighten Without Metal

Bold Promo style · Clear aligner treatment

Customize this designSee both sides
Bold Promo · Clear aligners intro: Straighten Without MetalBold Promo · Clear aligners intro Balanced · Free consult: Free Braces ConsultationBalanced · Free consult Bold Promo · Whitening finish: Braces Off, Smile OnBold Promo · Whitening finish Bold Promo · Missed consult: Still Thinking About Braces?Bold Promo · Missed consult Bold Promo · Summer start: Start Braces This SummerBold Promo · Summer start Balanced · Retainer replace: Lost Your Retainer?Balanced · Retainer replace

See all 31 Orthodontics designs →

Common Orthodontics offers

The offers on these designs, with sample prices. You set your own price and terms in the studio.

Optional: add a follow-up

One postcard is a complete campaign. If you want a second touch, Pro can mail a follow-up card a few weeks later or add a phone follow-up after the card arrives, from a ready-made Orthodontics plan you can edit. How follow-ups work

Where Each List Comes From

PostKnock doesn't connect to orthodontic software, and it doesn't do Every Door Direct Mail. Every card goes to an address on a list you bring or buy in the app.

1

Families and adults near the office: buy by ZIP code

In the app, open Contacts, then Find a mailing list, and pick the ZIP codes around your practice. The count is free. You confirm the total before your wallet is charged, at $0.15 per address that drops to $0.09 on bigger lists, and addresses you already hold as contacts are skipped and not billed. How buying a list by ZIP works →

2

Friends and family of current patients: a referral list

Collect names and addresses from people your patients have asked you to contact, type them into a spreadsheet and import it. A list with phone numbers is also the one your front desk can actually call, since the Call Queue works from the phone number on each contact.

3

Past patients for the retainer check: an export

Export finished cases from your practice software as Excel or CSV with name, mailing address and phone, and import the file. Leave treatment notes, balances and insurance out. The review screen tells you how many rows are mailable before anything is saved.

Write for Whoever Is Holding the Card

The playbooks' tone guidance is consistent: confident or warm, never pushy, and practical information ahead of urgency or discounts.

Parents of school-age kids

The AAO advises a first check-up by age 7,1 so an invitation to a free consult is not early. Sell the look, not the treatment: a visit, a scan, a plan and a price, with no obligation.

Adults weighing aligners

They research for a long time, so lead with information: how long a case runs, what monthly payments look like and how FSA or HSA money fits. The Dec 31 reset is a real deadline, so you never have to invent one.

Former patients

They already know the office, so keep the card about the retainer, not the case. "It's been a while since your treatment ended" is enough. Dates, diagnoses and treatment details stay off a postcard anyone can read.

The Math on a 1500-Prospect Free Consultation Campaign

A typical orthodontic practice running a 1,500-prospect neighborhood campaign. Here's the math on a 3-wave consult-acquisition campaign:

  • 1,500 prospects × 3 waves = 4,500 cards × $0.91/card (Pro) = $4,095 spend
  • Consult booking rate at 3% → 45 free consultations booked
  • Consult-to-start conversion at 60% → 27 case starts
  • 27 cases × $5,800 average comprehensive case = $156,600 in case revenue

~38:1 ROI on the first cycle alone, before referrals from converted families.

Run your own numbers in the ROI calculator.

See a worked example: Orthodontics Free-Consult Blitz: 18 Started Cases From 800 Postcards

Simple, Transparent Pricing

Free to explore. You only pay when you're ready to send. 30-day money-back guarantee on your first annual plan.

Free

$0/forever

Single-wave postcard campaigns · Unlimited contacts · From $1.04/piece

Most Popular

Pro

$99/mo

Everything in Free + calls, sequencing · From $0.91/piece

Per-piece pricing includes printing + USPS First-Class postage. Full pricing details →

PostKnock also works for

Audiology Dermatology Podiatry All Small Businesses

Specific orthodontics campaigns

Free Consultation: 7 weeks Acquisition
🛡

Built for HIPAA-aware healthcare practices

PostKnock keeps PHI off the postcard by default. Marketing communications to your own patients are typically permitted under HIPAA without a BAA. We don't sign Business Associate Agreements and we don't ask you to upload PHI. Read our healthcare compliance approach →

Frequently Asked Questions

How much does an orthodontic mailing cost?▼

A 4×6 postcard is $1.04 on the Free plan and $0.91 on Pro, printing and USPS First-Class postage included. The 6×9 and 6×11 sizes cost a little more, and the pricing page has every rate. If you buy a list by ZIP code in the app, the address fee is $0.15 per address, falling to $0.09 on larger lists, and you see the exact total before you confirm. Wave 1 to 1,000 bought addresses on Pro is about $150 for the list plus $910 in postcards.

Which playbook should I run, and when?▼

Free Consultation Acquisition fits back-to-school and the first quarter, when benefit plans reset. The Adult Clear Aligner Promo is built for October through December, because its deadline is the year-end FSA or HSA reset. The Retainer Replacement playbook can run any time of year against past patients.

What should the offer on the card be?▼

The consultation is the offer. The default copy is a 45-minute visit with a digital scan, a plan and clear pricing, no obligation, and the playbook's guidance is to avoid discount pressure because people want a clear price, not a deal of the day. A "$500 off braces" coupon stacked on top works against that. Set the visit length and terms to what your office really does.

How do I build the mailing list?▼

Three ways. Buy by ZIP code in the app under Contacts, then Find a mailing list; counting is free and you confirm the total before you are charged. Import a referral list of friends and family your patients asked you to contact. Or, for retainer checks, export finished cases from your practice software as Excel or CSV and import the file. PostKnock does not do Every Door Direct Mail; our EDDM guide explains the difference.

When should a child see an orthodontist, and what can the card say?▼

The American Association of Orthodontists advises a first check-up by about age 7. A card to families with school-age children can say that plainly and invite them to a free consult. Keep it about the visit, and leave diagnoses and treatment promises off the card.

Do I need the phone calls?▼

No. Free accounts mail postcards only, and only wave 1 of a campaign sends. The Call Queue and later waves are on Pro. The calls help most with lists you bring yourself, such as referrals and past patients, because a call needs a phone number on the contact.

Can I run a kids campaign and an adult campaign at once?▼

Yes, as separate campaigns with separate lists. The family card shows smiles, the consult and the age-7 check-up. The adult card talks about treatment length, financing and FSA or HSA money. Keep them in different ZIP codes or at different times so one household doesn't get both.

Does PostKnock connect to my practice software?▼

No. You export a list from your software as Excel or CSV and import it. The wizard maps the columns and shows how many rows are mailable before anything is saved. Leave treatment notes, balances and insurance columns out of the file.

Ready to Drive More Free Consults?

Stop competing on price with the chains. Start the acquisition cadence that puts your practice in the consideration set before parents shop around.

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1 American Association of Orthodontists, Orthodontics for Children: Developing a Healthy Smile, checked October 2026.