A focused 3-wave acquisition playbook for orthodontic practices. Drive complimentary consultations from neighborhood prospects, then convert with a clear treatment plan.
Start Free — No Credit CardOrthodontic practices grow on free consultation volume. Parents and adults research for months before scheduling, then choose the first practice that lands a credible piece of mail in their hand. A 3-wave neighborhood postcard campaign aimed at families with kids age 7–12 (or self-conscious adults age 35–55) puts your practice in the consideration set when the decision finally tips. The free consult is the wedge; the case start is the close.
3-Wave Campaign — over 60 days
"Wondering if it's time for braces?" Photo of recent results, clear benefit (straighter smile, confidence, oral health), QR straight to a 30-second consult booking flow. Friendly tone — you're inviting, not selling.
Front desk calls anyone who scanned but didn't book. Pre-loaded script: "Saw you scanned our card — want to grab a complimentary 30-minute consult with Dr. Patel? She has Thursday at 4 open."
"Clear aligners, traditional braces, or accelerated treatment — we'll walk you through your options." Different angle, more concrete. Surfaces prospects who saw Wave 1 but weren't sure what kind of treatment fit.
Wave timing, copy direction, and front-desk call scripts come pre-configured. You only customize the photo, doctor name, and practice branding.
Two paths: USPS Every Door Direct Mail by ZIP code with a family-age filter, or upload a referral list (existing patients' friends and family). PostKnock supports both. CSV upload auto-maps the columns.
Postcards print and drop into USPS within 1–2 business days. QR scans feed the call queue. Wave 2 phone follow-up schedules itself 3 days after Wave 1 lands.
Pre-loaded scripts handle parents' common objections (timing, cost, treatment type, age of child). Booked consults drop back into your practice software and the campaign retires the contact through Wave 3.
A typical orthodontic practice running a 1,500-prospect neighborhood campaign. Here's the math on a 3-wave consult-acquisition campaign:
~44:1 ROI on the first cycle alone — before referrals from converted families.
Run your own numbers in the ROI calculator.
Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.
Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece
Everything in Free + calls, sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. Full pricing details →
Drop in your branding, photo, and offer. The live designer handles the rest.
Try the live designer →Free consultation acquisition is the highest-ROI launch playbook, but PostKnock also runs retainer replacement reminders, treatment-completion follow-up, and Phase 1-to-Phase 2 transition campaigns. See the full lineup on the orthodontics hub.
See all Orthodontics campaigns →There's no anniversary date for an acquisition campaign — mail when you have chair capacity, ideally 4–8 weeks before your slowest consult month. Many ortho practices run two campaigns a year: late summer (back-to-school) and mid-winter (post-holiday).
The consultation itself is the offer. Resist adding "$500 off" stacked on top — it cheapens the consult and trains parents to chase deals. "Complimentary 30-minute consult, no obligation" is the strongest version, paired with a clear photo of recent results.
No. Treatment pricing varies wildly by case complexity. The card's job is to surface interest and book the consult; the consult's job is to present pricing in person with a treatment plan. Pricing on the postcard kills the conversion.
Yes. "Dr. Patel has been straightening smiles in [neighborhood] since 2014" outperforms a generic practice name. The doctor's bio adds clinical credibility — especially in a market crowded with corporate ortho chains.
Yes. Many practices run two parallel campaigns — one targeting families with kids 7–12 (early phase, Phase 1), another targeting self-conscious adults 35–55 (Invisalign, accelerated treatment). Different photos, different copy, different mailing zones.
Stop competing on price with the chains. Start the 3-wave acquisition cadence that puts your practice in the consideration set before parents shop around.
Start Free — No Credit CardContact Sales
Tell us about your needs and we'll put together a custom plan.