For Physical Therapy Clinics

Physical Therapy
Recall Postcards

Reactivate patients who dropped their care plan. Did your pain come back? Multi-wave campaigns + front-desk calls.

Start Free Mail a free sample to yourself
4.4%
Direct mail response rate
up to 9% on house lists1
40K+
PT practices
in the US
50%
of PT patients drop out
before completing care

PT Patients Drop Out. Then Their Pain Comes Back.

Half of physical therapy patients quit before completing their care plan. Most don't quit because they're better. They quit because they got busy, schedules conflicted, or insurance got complicated. When the pain returns, your recall postcard is what reminds them you exist.

What Doesn't Work

  • × Letting lapsed patients churn into nothing
  • × A single "we miss you" email patients never opened
  • × Generic discount cards with no clinical hook
  • × Hoping the referring doc sends them back

What Does Work

  • ✓ Postcard within 60–90 days of last visit
  • ✓ Symptom-focused copy: "Did your back pain come back?"
  • ✓ Phone follow-up from a familiar front-desk voice
  • ✓ 3 waves spread over 7 weeks, then a rest period

What You'll Actually Send

Real Physical Therapy postcards, built around the offers Physical Therapy businesses run most. Pick one to see both sides, then make it yours in the free design studio. No account needed.

Balanced · First visit evaluation: Start With One Visit

Top Physical Therapy design

Start With One Visit

Balanced style · First evaluation visit

Customize this designSee both sides
Bold Promo · Spring sports screen: Ready for the Season?Bold Promo · Spring sports screen Balanced · Past patient checkin: How Are You Feeling?Balanced · Past patient checkin Signature · Visit package: Commit to the Full CourseSignature · Visit package Signature · Free movement screening: Is Something Holding You Back?Signature · Free movement screening Bold Promo · Wellness membership: Keep Moving, Month After MonthBold Promo · Wellness membership Balanced · Comeback credit: We'd Love to See YouBalanced · Comeback credit

See all 29 Physical Therapy designs →

Common Physical Therapy offers

The offers on these designs, with sample prices. You set your own price and terms in the studio.

Optional: add a follow-up

One postcard is a complete campaign. If you want a second touch, Pro can mail a follow-up card a few weeks later or add a phone follow-up after the card arrives, from a ready-made Physical Therapy plan you can edit. How follow-ups work

How It Works

1

Pick the Physical Therapy Clinics Playbook

Choose "Lapsed Patient Reactivation." Wave timing, call scripts, and postcard copy are pre-configured for PT clinics.

2

Upload Your Customer List

Export lapsed patients from WebPT, Heno, Prompt EMR, or your practice management system as CSV. Filter by last visit date older than 60–90 days. Our import wizard auto-maps the columns.

3

Launch & Let It Run

Postcards mail automatically via USPS. Your call queue populates 5 business days after delivery (the default; you can set 1 to 10). Non-responders advance to the next wave.

4

Front Desk Works the Queue

Scripts are pre-loaded. Staff logs call outcomes, and warm-interested calls count as qualified. The entire sequence runs itself.

The Math Behind PT Patient Reactivation

A typical PT clinic has 500 lapsed patients who dropped care in the last 12 months. Here's what a 3-wave reactivation campaign looks like:

  • 500 postcards × 3 waves = 1,500 cards × $0.91/card (Pro) = $1,365 total spend
  • At a 5% response rate → 25 patients return
  • Average reactivated patient lifetime value = $800 (re-eval + 6–10 visits)
  • 25 patients × $800 = $20,000 in revenue

That's a 14.7:1 return on a $1,365 investment, and patients who reactivate are typically more compliant on the second go-around.

See a worked example: PT Progress Restart: Reactivating 280 Patients Who Stopped Mid-Plan

Simple, Transparent Pricing

Free to explore. You only pay when you're ready to send. 30-day money-back guarantee on your first annual plan.

Free

$0/forever

Single-wave postcard campaigns · Unlimited contacts · From $1.04/piece

Most Popular

Pro

$99/mo

Everything in Free + calls, sequencing · From $0.91/piece

Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.

PostKnock also works for

Dental Practices HVAC Contractors Real Estate Agents Auto Repair Shops All Small Businesses

Specific physical therapy clinics campaigns

PT Lapsed Patient Reactivation Campaigns
🛡

Built for HIPAA-aware healthcare practices

PostKnock keeps PHI off the postcard by default. Marketing communications to your own patients are typically permitted under HIPAA without a BAA. We don't sign Business Associate Agreements and we don't ask you to upload PHI. Read our healthcare compliance approach →

Frequently Asked Questions

How much do PT recall postcards cost?▼

PostKnock physical therapy recall postcards start at $1.04 per 4x6 postcard on the Free plan and drop to $0.91 on Pro. No setup fees, no minimums, no contracts.

When should I mail to a lapsed PT patient?▼

60–90 days after the last visit is the sweet spot. Earlier than 60 days and the patient may simply be on a planned break. Later than 120 days and they've fully disengaged. Filter your export by last-visit date to hit that window before you import.

What's the most common reason PT patients drop out?▼

Schedule conflicts, copay fatigue, and feeling "better enough." The third one is the biggest reactivation opportunity: patients who quit before completing their care plan often have flare-ups within 60–90 days. Symptom-focused recall copy ("Did your back pain come back?") converts much better than generic "we miss you" cards.

Can I include insurance benefit reminders?▼

Yes, for patients with PT visits remaining on their plan year, a benefits-reminder postcard timed to the end of the calendar year is highly effective. PostKnock templates include space for benefit-reminder framing (reference benefits in general, not the specific patient's diagnosis).

Are PT recall postcards HIPAA compliant?▼

PostKnock is HIPAA-aware, not HIPAA-certified, and we don't sign BAAs or ask you to upload PHI. Keep PHI off the postcard: don't disclose specific diagnoses, treatments, or medical conditions on the visible front of the card, and keep symptom references generic ("back pain," "knee pain") rather than condition-specific. Always confirm your specific use case with your compliance officer.

Can I export patients from WebPT or Heno?▼

Yes. WebPT, Heno, Prompt EMR, Clinicient, and most PT EMRs support CSV export of patient demographics with last-visit date. Filter by inactive 60+ days, export with name, address, phone, and last visit, then upload to PostKnock. The import wizard auto-maps the columns.

Ready to Reactivate Lapsed Patients?

Stop letting patients drift away when their pain comes back. Start running the recall sequence that brings them home.

Start Free

Have a website? Turn it into a postcard →

1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.

2 IBISWorld, “Physical Therapists in the US: Number of Businesses,” 2024.