How much do podiatry postcards cost?▼
PostKnock podiatry postcards start at $1.04 per 4x6 postcard on the Free plan and drop to $0.91 on Pro. There are no setup fees, no minimums, and no contracts. You only pay for what you send. Pricing includes printing and USPS First-Class postage.
When should a podiatry practice mail a diabetic foot care reminder?▼
Mail the first reminder 30 days before the patient's next quarterly exam date. The American Diabetes Association recommends every 90 days, and most practices hold patients to that cadence. Filter your export by last visit date, import the file, and schedule the launch so the cards land on time.
What's the right tone for a diabetic foot care card?▼
Clinical and matter-of-fact. "Your quarterly foot check is due" outperforms "Don't risk a foot ulcer." Diabetic patients live with their condition daily and respond to credible care continuity, not alarm copy. Save the urgency tone for Wave 3 when the exam date passes.
How do I find diabetic patients in my practice software?▼
Pull from your EHR (TRAKnet, eClinicalWorks, NextGen, Epic, Athena). Filter for patients with diabetic diagnosis codes (E11.x, E10.x) and last visit 60–90 days ago. PostKnock's import wizard auto-maps the CSV columns. You can export high-risk patients (neuropathy, prior ulcer, amputation history) as their own files.
Can I run a custom orthotics fitting campaign off the same list?▼
Yes: as a separate campaign on a different cadence. Custom orthotics run a 12–18 month replacement cycle, and patients respond differently to fitting reminders than to clinical exam recalls. Run two parallel cadences from the same patient list with different copy and timing.
Does direct mail work for podiatry marketing?▼
Yes. Diabetic patients in particular respond well to physical mail because the demographic skews older and prefers tangible reminders to email or text. Quarterly exam recalls and orthotics fitting reminders both consistently deliver 5–7% response rates with phone follow-up.
How does the call follow-up work?▼
About 5 business days after each postcard is delivered (the default; you can set 1 to 10), the front desk gets a queue of patients to call. Pre-loaded scripts handle common deflections ("feet feel fine," "just had one," "busy with PCP visits"). Each call logs an outcome; no-answer calls are retried on the next call day, and a final result such as qualified or not interested ends calls for that wave.
Is direct mail still worth it for a podiatry practice in 2026?▼
Yes. Quarterly diabetic foot exams generate billable visits four times per year, and the campaign costs less than a single missed appointment in revenue terms. Add custom orthotics fittings, ingrown toenail visits, and surgical follow-ups, and a quarterly postcard recall can return roughly 7x per cycle on a 400-patient list.
Bold Promo · Heel pain evaluation
Balanced · Ingrown toenail visit
Signature · Diabetic foot check
Bold Promo · Annual care plan
Balanced · Returning patient credit
Signature · Custom orthotics