Audiology Postcards That
Recall Patients on Schedule

PostKnock audiology postcards start at $1.04 per 4x6 postcard on the Free plan and drop to $0.91 on Pro. There are no setup fees, no minimums, and no contracts. You only pay for what you send. Pricing includes printing and USPS First-Class postage.

Mail the first recall card 60 days before the patient's annual hearing test anniversary. That gives time for them to schedule before benefits reset and lands ahead of competitors. Filter your export by last test date, import the file, and schedule the launch so the cards land on time.

Lead with the clinical benefit, not the discount. "Free annual hearing screening" or "Complimentary 15-minute hearing check" outperform "$50 off." Audiology patients respond to clinical legitimacy, not promotional pricing. Save the discount tone for hearing aid accessory campaigns.

Most hearing aids are warrantied for 3-5 years. Pull patients whose devices are past 3 years old from your practice management software (Blueprint OMS, Sycle, CounselEAR, NOAH, Otobase). PostKnock's import wizard auto-maps the columns. If your software exports the insurance benefit reset date, filter on it before you import.

Yes, better than most channels for the demographic. Audiology patients skew 65+, where email open rates collapse and social ads underperform. Physical mail still consistently delivers 4–6% response rates for hearing aid upgrade and trial campaigns when paired with phone follow-up.

About 5 business days after each postcard is delivered (the default; you can set 1 to 10), the front desk gets a queue of patients to call. Pre-loaded scripts cover common objections: "My hearing's fine," "Insurance won't cover it," "I just got tested last year." Each call logs an outcome; no-answer calls are retried on the next call day, and a final result such as qualified or not interested ends calls for that wave.

Yes. Export one file per manufacturer from your software and import each as its own list, so you can target Phonak, Oticon, ReSound, Starkey, Widex, or any other brand. Useful when you want to mail upgrade campaigns timed to specific platform refresh cycles or to cross-sell accessories.

Yes. Audiology patients are 65+ on average and respond to physical mail far better than to email or social. A 500-patient annual recall campaign at typical 4–5% response rates books 20–25 hearing tests, and even at modest hearing aid attach rates the campaign pays for itself many times over.