A focused 3-wave recall playbook for audiology patients past their 12-month hearing test anniversary. Renew the clinical relationship before they drift toward a competitor.
Start FreeMost audiology patients don't deliberately leave a practice. They tell themselves their hearing is fine, miss the 12-month test window, and slowly drift. Eighteen months later they buy hearing aids from whoever mails them first. A clinical-tone recall card 60 days before the anniversary, paired with a call from the front desk, brings most of them back, before a competitor lands the trial fitting.
3-Wave Campaign, over 60 days
"It's been a year: time for your annual hearing check." Clinical tone, photo of the audiologist, QR straight to the booking page. Establishes legitimacy before the call lands.
Front desk calls anyone who scanned but didn't book. Pre-loaded script: "Saw you got our reminder: want me to grab your usual Tuesday morning slot with Dr. Chen?"
"Your insurance benefit resets January 1. Don't lose it." Concrete reason to act now, not next quarter. Drives a clean 30-day push to schedule.
Wave timing, clinical-tone copy, and front-desk call scripts come pre-configured. You only customize the practice photo, audiologist name, and branding.
Pull from Blueprint OMS, Sycle, CounselEAR, NOAH, or Otobase. Filter for patients with last test 10–14 months ago. Upload the CSV.
Postcards print and drop into USPS within 1–2 business days. The Wave 2 phone calls schedule themselves 3 days later.
Pre-loaded recall scripts handle the common objections (hearing's fine, insurance reset, just tested last year). Booked patients drop back into your practice software.
A typical audiology practice with 500 patients past their 12-month recall window. Here's the math on a 3-wave campaign:
~20:1 ROI on the first cycle alone, before lifetime accessory and follow-up revenue.
Run your own numbers in the ROI calculator.
Free to explore. You only pay when you're ready to send. 30-day money-back guarantee on annual plans.
Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece
Everything in Free + calls, sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. Full pricing details →
Drop in your branding, photo, and offer. The live designer handles the rest.
Try the live designer →The annual hearing test recall is the highest-ROI launch playbook, but PostKnock also runs hearing aid upgrade eligibility, lapsed-patient reactivation, and accessory campaigns. See the full lineup on the audiology hub.
See all Audiology campaigns →Sixty days before the patient's annual hearing test anniversary. That's the clinical recall window most insurance plans expect: mail earlier and patients haven't felt the gap; mail later and they've already booked elsewhere or postponed past the benefit reset.
Clinical, not promotional. "It's time for your annual hearing screening, Dr. Chen has your file ready" outperforms "Save $50 on a hearing test." The demographic responds to clinical legitimacy and personal continuity, not deals.
Yes. Patients book with a person, not a clinic. "Dr. Chen has your annual recall flagged" outperforms "It's time for your annual exam" by a clear margin. PostKnock pulls the provider name from your CSV mapping.
Yes. Upload a CSV with the fitting date and PostKnock will segment patients with devices past 3 years. Pair with the manufacturer's platform refresh and you have an upgrade campaign that lands at the moment of maximum receptivity.
Move them to a separate "win-back" segment with a different framing: complimentary 15-minute hearing check, no obligation. They've likely tried elsewhere. You need to reset the relationship, not push another reminder.
Stop letting patients drift past the anniversary. Start the 3-wave recall cadence that consistently rebooks 4-5% of past patients within 60 days.
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