For Dermatology Practices & Skin Care Specialists

Dermatology Postcards That
Recall Annual Skin Checks

Annual skin cancer screening recall, cosmetic treatment promos, and lapsed-patient reactivation cards. Pre-built playbooks for dermatology practices.

Start Free Mail a free sample to yourself
4–6%
Direct mail response rate
on patient lists1
12 mo
Annual skin screening
recall cadence
$385
Average screening
visit revenue

Skin Screenings Slip Past Their Anniversary.

Annual skin cancer screenings are the dermatology practice's clinical recall workhorse. Patients know they should get checked yearly, then talk themselves out of scheduling. A clinical-tone card 75 days before the anniversary, paired with a front-desk call, brings most of them back. The screening generates billable visits, surfaces biopsies and Mohs candidates, and builds a clean year-over-year baseline.

What Doesn't Work

  • × Discount-heavy copy: clinical patients don't respond to promo tone
  • × Cosmetic-treatment offers stacked onto a screening card
  • × Texting older patients: high opt-out for clinical content
  • × Skipping the call follow-up: QR scans alone don't book

What Does Work

  • ✓ Clinical-tone copy that frames the screening as health, not pricing
  • ✓ Photo of the dermatologist or clinical care team
  • ✓ QR code that drops onto the booking page
  • ✓ Phone follow-up from the front desk once the card lands

What You'll Actually Send

Real Dermatology postcards, built around the offers Dermatology businesses run most. Pick one to see both sides, then make it yours in the free design studio. No account needed.

Balanced · Free sunscreen: Free Sunscreen, Yearly Exam

Top Dermatology design

Free Sunscreen, Yearly Exam

Balanced style · Sunscreen with annual exam

Customize this designSee both sides
Bold Promo · Overdue exam: Your Skin Check Is DueBold Promo · Overdue exam Balanced · Skin care package: Build a Skin Care RoutineBalanced · Skin care package Signature · Winter skin peel: A Winter Reset for SkinSignature · Winter skin peel Bold Promo · Pre summer check: Skin Check Before SummerBold Promo · Pre summer check Signature · Acne visit: Acne Visit for $79Signature · Acne visit Bold Promo · Free consult: Questions About Your Skin?Bold Promo · Free consult

See all 34 Dermatology designs →

Common Dermatology offers

The offers on these designs, with sample prices. You set your own price and terms in the studio.

Optional: add a follow-up

One postcard is a complete campaign. If you want a second touch, Pro can mail a follow-up card a few weeks later or add a phone follow-up after the card arrives, from a ready-made Dermatology plan you can edit. How follow-ups work

How It Works

1

Pick the Annual Skin Cancer Screening Recall Playbook

Wave timing, clinical-tone copy, and front-desk call scripts come pre-configured. You only customize the practice photo, dermatologist name, and branding.

2

Export Patients From Your EHR

Pull from Modernizing Medicine (ModMed), eClinicalWorks, NextGen, Epic, or Athena. Filter for patients with last screening 10–14 months ago. Upload the CSV.

3

Launch: First Wave Mails In 1–2 Days

Postcards print and drop into USPS within 1–2 business days. QR scans are tracked as link clicks. Wave 2 phone follow-up appears in the Call Queue about 5 business days after delivery (the default; you can set 1 to 10).

4

Front Desk Works the Call Queue

Pre-loaded scripts handle the common deflections (skin's fine, just had one, busy at work). Log each call's outcome in PostKnock, then book the visit in your EHR.

What Dermatology Practices Mail Most

Annual skin cancer screening recall

Patients past their 12-month anniversary get a clinical-tone card 75 days before the date. The dermatology practice's recall workhorse: renews clinical care and surfaces biopsies, follow-ups, and Mohs candidates.

Cosmetic treatment promos

Botox, fillers, laser, chemical peels. Run as a separate campaign on a different cadence with photo-led postcards and seasonal timing (pre-wedding season, post-summer). Higher per-piece revenue, episodic spikes.

Lapsed patient reactivation

Patients past 18 months get a softer-toned card with a complimentary spot-check or mole-mapping consultation. They may have switched practices. You need to reset the clinical relationship, not push another generic recall.

Sun damage and pre-melanoma follow-up

Patients with prior abnormal biopsy or family history of skin cancer get a higher-cadence recall (every 6 months) with clear clinical framing. Highest stakes per patient and highest receptivity to recall.

The Math on a 800-Patient Skin Cancer Screening Campaign

A typical dermatology practice with 800 patients past their annual screening window. Here's the math on a 3-wave recall campaign:

  • 800 patients × 3 waves = 2,400 cards × $0.91/card (Pro) = $2,184 spend
  • Recall response rate at 5% → 40 screenings booked
  • Biopsy/follow-up attach rate at 25% → 10 follow-up visits
  • 40 screenings × $385 + 10 follow-ups × ~$700 = ~$22,400 visit revenue

~10:1 ROI on the first cycle alone, before downstream Mohs and cosmetic revenue.

Run your own numbers in the ROI calculator.

See a worked example: Dermatology Annual Skin-Cancer Screening Recall: 5.5% Response on 600 Patients

Simple, Transparent Pricing

Free to explore. You only pay when you're ready to send. 30-day money-back guarantee on your first annual plan.

Free

$0/forever

Single-wave postcard campaigns · Unlimited contacts · From $1.04/piece

Most Popular

Pro

$99/mo

Everything in Free + calls, sequencing · From $0.91/piece

Per-piece pricing includes printing + USPS First-Class postage. Full pricing details →

PostKnock also works for

Audiology Orthodontics Podiatry All Small Businesses

Specific dermatology campaigns

Skin Cancer Screening: 75 days Recall
🛡

Built for HIPAA-aware healthcare practices

PostKnock keeps PHI off the postcard by default. Marketing communications to your own patients are typically permitted under HIPAA without a BAA. We don't sign Business Associate Agreements and we don't ask you to upload PHI. Read our healthcare compliance approach →

Frequently Asked Questions

How much do dermatology postcards cost?▼

PostKnock dermatology postcards start at $1.04 per 4x6 postcard on the Free plan and drop to $0.91 on Pro. There are no setup fees, no minimums, and no contracts. You only pay for what you send. Pricing includes printing and USPS First-Class postage.

When should a dermatology practice mail an annual recall?▼

Mail the first recall card 75 days before the patient's annual skin cancer screening anniversary. That gives time for them to schedule before benefits reset and lands ahead of the year-end rush. Filter your export by last screening date, import the file, and schedule the launch so the cards land on time.

What's the right tone for a skin cancer screening recall card?▼

Clinical, calm, non-alarmist. "Annual skin check: due in 75 days" outperforms "Don't risk skin cancer." Patients respond to a credible reminder, not fear-based copy. Save the urgency for Wave 3 when the benefit reset is concrete.

Should I bundle a cosmetic promo onto the screening card?▼

No. Clinical screenings and cosmetic promotions occupy different mental categories for patients. Mix them and the clinical legitimacy of the screening drops while the cosmetic offer feels less premium. Run two parallel campaigns from the same patient list.

How do I find patients due for a skin cancer screening?▼

Pull from your EHR (Modernizing Medicine, eClinicalWorks, NextGen, Epic, Athena). Filter for patients with last screening 10–14 months ago. PostKnock's import wizard auto-maps the CSV columns, and you can export high-risk subgroups (history of biopsy, family history, immunocompromised) as their own files.

Does direct mail work for dermatology marketing?▼

Yes. Annual screenings and cosmetic treatments both convert well on physical mail, but for very different reasons. Screenings convert because the recall card adds clinical legitimacy that email lacks. Cosmetic treatments convert because the postcard format showcases before/after photos in a way that scrolls past on phones.

Can I run separate cosmetic campaigns?▼

Yes. PostKnock supports running multiple parallel campaigns from one patient list. The Skin Cancer Screening Recall plays the clinical role; the Cosmetic Treatment Promo plays the elective role. Different cadence, different photos, different tone.

Is direct mail still worth it for a dermatology practice in 2026?▼

Yes. Annual screening recalls drive consistent baseline volume. Cosmetic campaigns drive higher-margin episodic spikes. A practice running both pays for the campaign 10–20x over from the screening recall alone, with cosmetic conversions as upside.

Ready to Recall Your Screening List?

Stop letting screenings slip past the anniversary. Start the clinical recall cadence that consistently rebooks annual checks and surfaces follow-up care.

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Have a website? Turn it into a postcard →

1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.