Healthcare
Home Services
Auto
Finance
Personal
Personal & Fitness
Annual skin cancer screening recall, cosmetic treatment promos, and lapsed-patient reactivation cards. Pre-built playbooks for dermatology practices.
Annual skin cancer screenings are the dermatology practice's clinical recall workhorse. Patients know they should get checked yearly, then talk themselves out of scheduling. A clinical-tone card 75 days before the anniversary, paired with a front-desk call, brings most of them back. The screening generates billable visits, surfaces biopsies and Mohs candidates, and builds a clean year-over-year baseline.
Annual Skin Cancer Screening: 12-Month Recall — 3 waves over 75 days
"It's been a year — time for your annual skin check." Clinical tone, photo of the dermatologist or care team, QR straight to the booking page. Establishes the clinical reason before the call.
Front desk calls anyone who scanned the QR but didn't book. Pre-loaded script: "Saw you got our reminder — want me to put you in for a Tuesday morning screening with Dr. Adler?"
"Insurance benefit reset January 1 — book your screening before the year ends." Concrete urgency. Pulls in the patients who saw the first card but kept postponing.
Four design styles, all themed for dermatology practices and ready to customize. Recall front, booking offer back — just pick the look that matches your practice.
Bold
Photo
Minimal
Gradient
Wave timing, clinical-tone copy, and front-desk call scripts come pre-configured. You only customize the practice photo, dermatologist name, and branding.
Pull from Modernizing Medicine (ModMed), eClinicalWorks, NextGen, Epic, or Athena. Filter for patients with last screening 10–14 months ago. Upload the CSV.
Postcards print and drop into USPS within 1–2 business days. QR scans feed the call queue. Wave 2 phone follow-up schedules itself 3 days after Wave 1.
Pre-loaded scripts handle the common deflections (skin's fine, just had one, busy at work). Booked screenings drop back into your EHR and the campaign retires the patient.
Patients past their 12-month anniversary get a clinical-tone card 75 days before the date. The dermatology practice's recall workhorse — renews clinical care and surfaces biopsies, follow-ups, and Mohs candidates.
Botox, fillers, laser, chemical peels. Run as a separate campaign on a different cadence with photo-led postcards and seasonal timing (pre-wedding season, post-summer). Higher per-piece revenue, episodic spikes.
Patients past 18 months get a softer-toned card with a complimentary spot-check or mole-mapping consultation. They may have switched practices — you need to reset the clinical relationship, not push another generic recall.
Patients with prior abnormal biopsy or family history of skin cancer get a higher-cadence recall (every 6 months) with clear clinical framing. Highest stakes per patient and highest receptivity to recall.
A typical dermatology practice with 800 patients past their annual screening window. Here's the math on a 3-wave recall campaign:
~12:1 ROI on the first cycle alone — before downstream Mohs and cosmetic revenue.
Run your own numbers in the ROI calculator.
Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.
Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece
Everything in Free + calls, sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. Full pricing details →
PostKnock also works for
Specific dermatology campaigns
PostKnock dermatology postcards start at $1.05 per 4x6 postcard on the Free plan and drop to $0.79 on Pro. There are no setup fees, no minimums, and no contracts. You only pay for what you send. Pricing includes printing and USPS First-Class postage.
Mail the first recall card 75 days before the patient's annual skin cancer screening anniversary. That gives time for them to schedule before benefits reset and lands ahead of the year-end rush. PostKnock auto-schedules each mailing from the last-screening date in your CSV.
Clinical, calm, non-alarmist. "Annual skin check — due in 75 days" outperforms "Don't risk skin cancer." Patients respond to a credible reminder, not fear-based copy. Save the urgency for Wave 3 when the benefit reset is concrete.
No. Clinical screenings and cosmetic promotions occupy different mental categories for patients. Mix them and the clinical legitimacy of the screening drops while the cosmetic offer feels less premium. Run two parallel campaigns from the same patient list.
Pull from your EHR (Modernizing Medicine, eClinicalWorks, NextGen, Epic, Athena). Filter for patients with last screening 10–14 months ago. PostKnock's import wizard auto-maps the CSV columns, and you can layer additional filters for high-risk subgroups (history of biopsy, family history, immunocompromised).
Yes. Annual screenings and cosmetic treatments both convert well on physical mail, but for very different reasons. Screenings convert because the recall card adds clinical legitimacy that email lacks. Cosmetic treatments convert because the postcard format showcases before/after photos in a way that scrolls past on phones.
Yes. PostKnock supports running multiple parallel campaigns from one patient list. The Skin Cancer Screening Recall plays the clinical role; the Cosmetic Treatment Promo plays the elective role. Different cadence, different photos, different tone.
Yes. Annual screening recalls drive consistent baseline volume. Cosmetic campaigns drive higher-margin episodic spikes. A practice running both pays for the campaign 10–20x over from the screening recall alone, with cosmetic conversions as upside.
Stop letting screenings slip past the anniversary. Start the clinical recall cadence that consistently rebooks annual checks and surfaces follow-up care.
Contact Sales
Tell us about your needs and we'll put together a custom plan.
1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.