A focused 3-wave annual recall playbook for dermatology patients due for their skin cancer screening. Clinical-tone postcards plus front-desk calls bring patients back on schedule.
Start FreeAnnual full-body skin cancer screenings are the dermatology practice's clinical recall workhorse. Patients know they should get checked yearly, then talk themselves out of scheduling. A clinical-tone card 75 days before the anniversary, paired with a front-desk call, brings most of them back. The screening generates billable visits, surfaces biopsies and Mohs candidates, and creates a clean year-over-year baseline for clinical care.
3-Wave Campaign, over 75 days
"It's been a year: time for your annual skin check." Clinical tone, photo of the dermatologist or care team, QR straight to the booking page. Establishes the clinical reason before the call.
Front desk works the Call Queue once the card lands. Pre-loaded script: "Saw you got our reminder. Want me to put you in for a Tuesday morning screening with Dr. Adler?"
"Insurance benefit reset January 1: book your screening before the year ends." Concrete urgency. Pulls in the patients who saw the first card but kept postponing.
Wave timing, clinical-tone copy, and front-desk call scripts come pre-configured. You only customize the practice photo, dermatologist name, and branding.
Pull from Modernizing Medicine (ModMed), eClinicalWorks, NextGen, Epic, or Athena. Filter for patients with last screening 10–14 months ago. Upload the CSV.
Postcards print and drop into USPS within 1–2 business days. QR scans are tracked as link clicks. Wave 2 phone follow-up appears in the Call Queue about 5 business days after delivery (the default; you can set 1 to 10).
Pre-loaded scripts handle the common deflections (skin's fine, just had one, busy at work). Log each call's outcome in PostKnock, then book the visit in your EHR.
A typical dermatology practice with 800 patients past their annual screening window. Here's the math on a 3-wave recall campaign:
~10:1 ROI on the first cycle alone, before downstream Mohs and cosmetic revenue.
Run your own numbers in the ROI calculator. To see how a modeled practice runs a recall like this with a privacy-first card and no discount, read the skin-cancer screening worked example.
Free to explore. You only pay when you're ready to send. 30-day money-back guarantee on your first annual plan.
Single-wave postcard campaigns · Unlimited contacts · From $1.04/piece
Everything in Free + calls, sequencing · From $0.91/piece
Per-piece pricing includes printing + USPS First-Class postage. Full pricing details →
Drop in your branding, photo, and offer. The Design Studio handles the rest.
Try the Design Studio →The annual skin cancer screening recall is the highest-ROI launch playbook, but PostKnock also runs cosmetic treatment promos, lapsed-patient reactivation, and pre-melanoma follow-up campaigns. See the full lineup on the dermatology hub.
See all Dermatology campaigns →Seventy-five days before the patient's annual screening anniversary. That gives time to schedule before insurance benefits reset and lands ahead of the year-end rush. Filter your export by last screening date, import the file, and schedule the launch so the cards land on time.
Clinical, calm, non-alarmist. "Annual skin check: due in 75 days" outperforms "Don't risk skin cancer." Patients respond to a credible reminder, not fear-based copy. Save the urgency for Wave 3 when the benefit reset is concrete.
No: keep them separate. Clinical screenings and cosmetic promotions occupy different mental categories for patients. Mix them and the clinical legitimacy of the screening drops, while the cosmetic offer feels less premium. Run two campaigns from the same patient list.
Yes if possible. "Dr. Adler will see you for your annual check" outperforms "It's time for your annual screening." Patients book with a person. Type the dermatologist's name into the card copy yourself; if patients see different providers, split the list by provider and run one campaign per provider. The provider column stays on the contact record for sorting and for your front desk on the call.
Move them to a separate "reactivation" segment with a softer-toned card and a complimentary spot-check or mole-mapping consultation. They may have switched practices. You need to reset the clinical relationship, not push another generic recall.
Stop letting screenings slip past the anniversary. Start the 3-wave clinical recall cadence that consistently rebooks 4-5% of past patients within 75 days.
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