Healthcare
Home Services
Auto
Finance
Personal
Personal & Fitness
Renewal reminders, multi-line cross-sell, and book-of-business retention campaigns. Pre-built playbooks for independent and captive agents.
Most book-of-business shrinkage doesn't happen at renewal — it happens 60 days before renewal, when the customer gets a quote from a competitor. By the time you mail your renewal letter, they've already shopped. The agencies that hold their book mail 45–60 days before renewal with a relationship message, not a price quote. Cross-sell to existing clients is the highest-margin growth lever in the industry — and direct mail is the only channel that consistently breaks through email noise.
Renewal Retention — 2 waves 60 and 30 days before renewal
"Your [auto/home/life] policy renews in 60 days. Quick check-in to make sure your coverage still fits." Soft, relationship-driven. QR to a review form.
Pre-loaded review scripts. Coverage gaps, life changes, multi-line bundling opportunities. Each call logs an outcome.
Single-line clients: bundling offer. Multi-line clients: thanks-for-loyalty card with referral incentive. Different message based on what they have.
Four design styles, all themed for insurance agents and ready to customize. Just pick the look that matches your brand.
Bold
Photo
Minimal
Gradient
Choose "Renewal Retention," "Multi-Line Cross-Sell," or "New-Mover Acquisition." Wave timing, copy direction, and call scripts come pre-configured.
Pull from your AMS (Applied, Vertafore AMS360, EZLynx, HawkSoft, AgencyZoom) with policy type, renewal date, and contact info. PostKnock auto-schedules postcards 60 and 30 days before each policy's renewal.
Each policy gets its own mailing schedule based on its renewal date. No bulk drops — the system staggers mail naturally across the calendar.
Pre-loaded scripts for renewal review, multi-line cross-sell, and life-event check-ins. Log outcomes and quote new business.
The single most important touch in the agency calendar. Holding the renewal preserves the lifetime value — a customer who shops every renewal is gone within 3 cycles.
Auto-only clients who don't have home, home-only clients without auto, anyone without umbrella or life. Each cross-sell adds 30–50% to per-customer commission and dramatically improves retention.
New home buyers in your service area need both auto and home insurance, often refreshed at the same time. A postcard the week of move-in converts at 1.5–3% with high LTV.
Prospects who got a quote 30–90 days ago but didn't bind. A follow-up postcard ("the rate we quoted you is still good for 30 more days") closes 8–12% of stalled quotes.
A typical independent agency with 1,500 active policies and a $1,200 average annual premium. Here's the math on a 2-wave renewal retention program (rolling, all year):
40:1 ROI on retention alone — before cross-sell, new-mover, or lapsed-quote campaigns layered on top.
Run your own numbers in the ROI calculator.
Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.
Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece
Everything in Free + calls, sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. Full pricing details →
PostKnock also works for
Specific insurance agents campaigns
PostKnock insurance postcards start at $1.05 per 4x6 postcard on the Free plan and drop to $0.79 on Pro. No setup fees, no minimums, no contracts. Pricing includes printing and USPS First-Class postage.
45–60 days before the policy renewal date. That window catches customers before they shop — a mailing 14 days before renewal is too late because they've usually already gotten a competing quote.
Yes — most carriers prohibit specific rate quotes on uncontrolled mail and many state insurance departments regulate testimonials and "switch and save" claims. PostKnock templates focus on review/relationship messages and compliant offers (free policy review, multi-line discount inquiry). Always confirm specific copy with your compliance officer or carrier.
Yes. New homeowners are the strongest prospect for bundled auto + home insurance — they're reviewing both policies anyway during the move. A postcard the week of move-in converts at 1.5–3% in most markets.
Applied Epic, Vertafore AMS360, EZLynx, HawkSoft, NowCerts, and AgencyZoom all support CSV export with policy type, renewal date, premium, and contact info. PostKnock's import wizard auto-maps the columns.
Yes. Auto-renewal cards use different copy than home or life. PostKnock supports separate campaigns per line, and the system auto-schedules each policy's mailings based on its renewal date.
"Bundling auto + home saves an average of $X with [carrier]" with a free policy review CTA. Avoid quoting specific rates on the card — it's usually a carrier compliance violation and dates the offer. Get the call, then quote.
Three days after each postcard mails, the lead queue surfaces customers and prospects who scanned the QR. Pre-loaded scripts cover renewal review, cross-sell, and new-mover bundling. The phone call is what converts a scan into a quote.
Stop guessing. Start running the cadence that actually works.
Contact Sales
Tell us about your needs and we'll put together a custom plan.
1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.
2 US Bureau of Labor Statistics + industry trade association estimates, 2024.