Postcards remind homeowners about maintenance before the emergency. Your team calls to book the job, before they search Google for someone else.
Start Free Mail a free sample to yourselfPlumbing is emergency-driven. Customers don't think about maintenance until something breaks. A well-timed postcard + call converts because you're solving a problem they haven't thought about yet.
Real Plumbing postcards, built around the offers Plumbing businesses run most. Pick one to see both sides, then make it yours in the free design studio. No account needed.
Balanced · Yearly plan
Balanced · Past customer checkup
Signature · Free leak check
Bold Promo · Comeback credit
Bold Promo · Water heater financing
Signature · Drain cleaning
The offers on these designs, with sample prices. You set your own price and terms in the studio.
Optional: add a follow-up
One postcard is a complete campaign. If you want a second touch, Pro can mail a follow-up card a few weeks later or add a phone follow-up after the card arrives, from a ready-made Plumbing plan you can edit. How follow-ups work
Choose "Seasonal Maintenance," "Water Heater Reminder," or "Win-Back Campaign." Timing, scripts, and postcard direction are pre-configured.
Export past service customers from your CRM as CSV. Include last service date, equipment age, and service type for targeted messaging.
Postcards mail via USPS. Your call queue populates a few days after delivery. Time it right and customers book before the emergency happens.
Pre-loaded scripts. Log outcomes. The sequence runs itself.
A plumbing company with 1,000 past customers sends seasonal maintenance postcards:
That's $15,000 in revenue on a $910 spend: a 16.5:1 return.
See a worked example: Plumbing Water-Heater Replacement Campaign: 28 Replacements From 1,400 Households
Free to explore. You only pay when you're ready to send. 30-day money-back guarantee on your first annual plan.
Single-wave postcard campaigns · Unlimited contacts · From $1.04/piece
Everything in Free + calls, sequencing · From $0.91/piece
Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.
PostKnock also works for
Specific plumbing campaigns
PostKnock postcards start at $1.04 per card on the Free plan and $0.91 per card on Pro ($99/mo). That includes printing and USPS First-Class postage. No minimums, no contracts, no hidden fees.
The best-performing plumbing postcards include a maintenance inspection offer with a clear dollar amount, seasonal urgency ("Winterize your pipes before the freeze" or "Spring pipe check, catch leaks early"), your phone number in large type, and a QR code linking to an online booking page. Keep the message short: one offer, one call to action.
Time your postcards to land before seasonal demand. For winterization campaigns, send in October–November before the first freeze. For spring pipe checks, send in March–April. This catches customers before they start searching for help, so you book jobs before the emergency happens.
A winterization campaign sends postcards in October–November reminding homeowners to prepare their pipes for freezing temperatures. The postcard offers a winterization inspection, and your team follows up by phone a few days after delivery. It's a low-cost inspection that often leads to upsells (insulation, pipe replacement, water heater service).
They serve different purposes. Google Ads captures people actively searching ("plumber near me"), while postcards generate demand before the emergency: filling your schedule with planned maintenance instead of competing for emergency calls. Postcards to your existing customer list typically convert at 2–5% vs. 1–3% for cold digital leads, and the average ticket is higher because they trust you already. Smart plumbing businesses use both.
If your CRM tracks equipment installation dates or last service dates, export customers with water heaters 8+ years old. Upload that list to PostKnock and use the Water Heater Reminder playbook. The postcard asks whether their water heater is getting old and offers an inspection, creating urgency without being pushy.
30 minutes from signup to launch. Time-sensitive for plumbing: every week of delay before the first hard freeze costs you booked maintenance jobs that turn into emergency calls for competitors. Cards mail via USPS First-Class within 1–2 business days.
Yes. Pro is $99/mo (or $799/yr, save $389). Cancel anytime from Settings → Billing. After cancellation you keep Pro features until your billing period ends, then revert to the Free plan automatically. No contracts, no cancellation fees, no exit calls. Your first annual plan includes a 30-day money-back guarantee.
Yes: any field service management system with CSV export (ServiceTitan, Housecall Pro, FieldEdge, Workiz, etc.) works with PostKnock. Export your past customer list, upload, and the import wizard auto-maps the columns. Zapier is live too: if an app you use connects to Zapier, new customers can flow into PostKnock as contacts automatically, no repeat export. It just adds or matches the contact record; you still choose when to launch a campaign. PostKnock has no native connector for a specific dispatch or FSM tool, so export a CSV or Excel file and import it.
Stop sending postcards and hoping. Start sending postcards and calling.
Start FreeHave a website? Turn it into a postcard →
1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024. 4.4% average response rate for direct mail to house lists.
2 IBISWorld, “Plumbers in the US: Number of Businesses,” 2024.
3 HomeAdvisor, “Average Cost of Emergency Plumbing,” 2024.