A focused 3-wave recall playbook for diabetic patients due for their quarterly foot exam. Clinical-tone postcards plus front-desk follow-up keep at-risk patients on schedule.
Start Free — No Credit CardDiabetic patients need a foot exam every 90 days — American Diabetes Association guidance. Most patients miss the cadence by months. The consequence is a higher rate of ulcers, infections, and hospitalizations — and lost continuity-of-care revenue for the practice. A clinical-tone card 30 days before the next exam, paired with a front-desk call, keeps high-risk patients on schedule. The campaign generates billable visits and protects against preventable complications.
3-Wave Campaign — over 45 days
"Your next diabetic foot exam is due in 30 days." Clinical tone, photo of the podiatrist, QR straight to the booking page. Frames the visit as ongoing care, not a marketing push.
Front desk calls anyone who scanned the QR but didn't book. Pre-loaded script: "Saw you scanned our reminder — let's get your quarterly foot check on the calendar. Tuesday morning OK?"
"Your foot exam is due this week." Concrete urgency for the 10–15% of patients who saw the first card but kept postponing. Patients past Wave 3 move to a higher-touch outreach list.
Wave timing, clinical-tone copy, and front-desk call scripts come pre-configured. You only customize the practice photo, podiatrist name, and branding.
Pull from TRAKnet, eClinicalWorks, NextGen, Epic, or Athena. Filter for patients with diabetic diagnosis codes and last visit 60–90 days ago. Upload the CSV.
Postcards print and drop into USPS within 1–2 business days. QR scans feed the call queue. Wave 2 phone follow-up schedules itself 3 days after Wave 1.
Pre-loaded scripts handle the common deflections (feet feel fine, just had one, busy with PCP visits). Booked exams drop back into your EHR and the campaign retires the contact.
A typical podiatry practice with 400 diabetic patients on a quarterly recall cadence. Here's the math on a 3-wave campaign:
~7:1 ROI per quarter — recurring 4x per year on the same patient list.
Run your own numbers in the ROI calculator.
Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.
Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece
Everything in Free + calls, sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. Full pricing details →
Drop in your branding, photo, and offer. The live designer handles the rest.
Try the live designer →The diabetic foot care recall is the highest-ROI launch playbook, but PostKnock also runs custom orthotics fittings, lapsed-patient reactivation, and heel pain acquisition campaigns. See the full lineup on the podiatry hub.
See all Podiatry campaigns →Thirty days before the patient's next quarterly exam date. The American Diabetes Association recommends every 90 days, and most practices hold the patient to that cadence. PostKnock auto-schedules each card from the last-visit date in your CSV.
Clinical and matter-of-fact. "Your quarterly foot check is due" outperforms "Don't risk a foot ulcer." Diabetic patients live with their condition daily and respond to credible care continuity, not alarm copy. Save the urgency tone for Wave 3.
Yes. Diabetic patients build long-term relationships with their podiatrist — "Dr. Nguyen has your file ready for your quarterly check" outperforms "It's time for your visit" by a wide margin. PostKnock pulls the provider name from your CSV mapping.
Yes — but as a separate campaign on a different cadence. Custom orthotics fittings run a 12–18 month replacement cycle, and patients respond differently to fitting reminders than to clinical exam recalls. Run two parallel cadences from the same patient list.
Move them to a separate "high-touch outreach" segment. Patients past 6 months on a diabetic foot exam cadence often have changed PCPs, moved, or lapsed clinically — the front desk should call directly with no postcard, since the relationship needs a personal touch to restart.
Stop letting diabetic patients miss their quarterly exam. Start the 3-wave clinical recall cadence that consistently rebooks 5-6% of patients within 45 days.
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