Dance Studio Postcards
That Fill Fall Registration

PostKnock dance studio postcards start at $1.04 per 4x6 postcard on the Free plan and drop to $0.91 on Pro. No setup fees, no minimums, no contracts. Pricing includes printing and USPS First-Class postage.

The third week of August is the single highest-intent window. Mail any earlier and parents are still on summer vacation; mail any later and they've already enrolled the kids somewhere else. Use schedule launch to set a send date or an arrive-by date in that week.

Photo from last year's recital (real kids, real costumes), the open-house date and time, a partial class-lineup preview ("Beginner ballet ages 3–5, hip-hop ages 7–10, jazz teens, advanced contemporary"), your studio name and phone, and a QR code to the online registration page.

Most direct-mail list providers (Anchor, list-broker filters) can target households with children under 18 by area. PostKnock mails individual addresses from your existing student-family list, a list you buy from one of those providers, or a ZIP-code list bought in the app (Contacts, Find a mailing list; the count is free). You import the CSV and the wizard auto-maps the columns. PostKnock does not offer EDDM-style geo mailing without a list. Every PostKnock postcard goes to an individual contact record (a name where your list has one; bought lists use "Current Resident" when the vendor has no name). That is what lets us respect your do-not-contact list, and hand your front desk a follow-up call. How EDDM compares.

Yes, especially mailed 5 days before the order deadline. Studios running these consistently see 25–40% lift in photo and video order rate. The card lands when parents are still in the post-recital glow but starting to forget the order link in their inbox.

About 5 business days after the card is delivered (the default; you can set 1 to 10), the front desk gets a Call Queue to work. Pre-loaded scripts cover the common parent objections: "My daughter has never danced," "What's the time commitment?" "What about costumes for recital?" Each call logs an outcome so the next wave knows whether to retire the contact or push the offer.

Yes. Each class style can have its own segment, branded postcard, and call script. Studios with strong competition programs often run a separate elite-team open-house mailing in May/June to recruit dancers from local recreational studios.

Yes. Instagram reach for local studios has collapsed and Facebook ad costs for kids activities have climbed 3–4x. A physical postcard in the right August week cuts through the digital noise. Studios running PostKnock typically book 1–2% of mailed households into trial classes during the fall-registration window.