Home services run on seasons and emergencies. Customers don't think about their HVAC until July, their pipes until February, or pests until they see one in the kitchen. The contractor who lands in the mailbox before the emergency wins the job. Every past customer is a warm lead waiting for a reason to call — and a postcard plus a timed follow-up call beats every Yelp ad they'll see that month.
Spring and fall maintenance postcards land before peak demand — phone follow-up locks in appointments.
Maintenance reminders and water-heater-age targeting before the emergency happens.
Seasonal treatment reminders and annual renewal postcards land before bug season hits.
Spring cleanup and fall prep postcards reach customers before they shop around.
Annual inspections, post-storm canvassing, and customer recall campaigns built for roofing pros.
Spring opening reminders, weekly-service signups, and equipment-upgrade campaigns — built around the spring scheduling rush.
Recurring service signups along active routes, move-out deep cleans, and seasonal deep-clean campaigns.
Mailing calendar
Sep – Nov
HVAC fall tune-ups · furnaces, heat-pumps before first cold snap.
Plumbing winterization · pipes, water heaters, outdoor faucets.
Feb – Apr
HVAC spring cooling · AC tune-ups before summer rush.
Pest control · pre-treatment before insect season.
Landscaping · spring cleanup, mulching, lawn programs.
Mailing 4-6 weeks before peak demand consistently outperforms mailing during the rush. PostKnock's playbooks ship with these timings pre-set.
Pick your trade, customize the seasonal playbook, and have your first wave in the mail this week.
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