Patient recall is a paper-and-phone problem. Email open rates for healthcare hover around 22% — postcards land in front of every patient with a 4-5% response rate when paired with timed front-desk calls. Patients are worth $1,000-$5,000 in lifetime value, so even a small reactivation rate pays for the campaign 10x over. Below: pre-built playbooks for the ten practice types we serve today.
Reactivate lapsed patients with multi-wave recall postcards and warm front-desk follow-up calls.
Annual exam recall and frame/contact refill reminders, timed before insurance benefits reset.
Bring back patients who dropped care plans — reactivation postcards plus front-desk follow-up.
3-month treatment recall postcards keep Botox, filler, and laser clients on schedule.
Annual wellness, vaccination reminders, and dental cleaning campaigns for pet owners.
Reactivate lapsed patients who dropped care plans — symptom-focused recall + phone follow-up.
Annual hearing test recall and hearing aid upgrade eligibility campaigns — clinical recall plus phone follow-up.
Free consultation acquisition, retainer replacement, and treatment-completion follow-up campaigns.
Annual skin cancer screening recall and cosmetic treatment campaigns — clinical recall plus phone follow-up.
Quarterly diabetic foot exam reminders and custom orthotics fitting campaigns — recall plus phone follow-up.
The math healthcare practices run
Numbers vary by practice type and list quality. Med spas and vets typically see higher per-patient LTV, optometry runs slightly lower per visit but higher rebooking frequency.
Pick your practice type, customize the playbook, and have your first wave in the mail this week.
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