For Tax Preparers & CPAs

Year-End Tax Planning:
November Recall Campaign

A November-mailed postcard sequence that drives Q4 planning revenue and seeds your January return-prep schedule.

Start Free — No Credit Card
Nov 15
Best mailing
window
60–75%
Pre-book rate to
prior-year clients
$220+
Q4 advisory
average ticket

November Is the Easiest Month to Bill. Most CPAs Skip It.

Tax clients don't think about you between April 16 and February. The firms that mail year-end planning postcards in mid-November break that silence with a specific Q4 service (estimated tax review, retirement contribution check, S-corp distribution planning) and seed referrals into January. The work is high-margin, the calendar is open, and the competition isn't paying attention.

What Doesn't Work

  • × Mass-emailing tax tips that look like every CPA newsletter
  • × Sending only an engagement letter and waiting for the email reply
  • × Quoting "call for pricing" with no anchor on the card
  • × Skipping November entirely and starting outreach in January

What Does Work

  • ✓ November 15 postcard with a specific Q4 service
  • ✓ Personal note on the card from the lead CPA
  • ✓ QR to a year-end-review scheduling page
  • ✓ Phone follow-up from your front desk within 48 hours

The Playbook

Year-End Planning Recall — 2 waves November and early December

W1
Nov 15

Nov 15 — Year-End Planning Card

"Schedule your year-end check-in before the deadlines hit." Photo of you, last-year-prepared count, QR to scheduling. Mailed to all prior-year clients with a Schedule C, K-1, or significant capital gains.

W2
Nov 20

Nov 20 — Phone Follow-Up to QR Scanners

Pre-loaded scripts for year-end planning outreach. Estimated tax review, Q4 retirement contributions, S-corp / sole-prop year-end cleanup.

W3
Dec 5

Dec 5 — Late-Q4 Reminder Card

"Last call for 2025 planning — deadlines hit December 31." Single offer, urgency-driven, only to clients who didn't book from Wave 1.

How It Works

1

Pick the Year-End Planning Playbook

Wave timing, copy direction, and call scripts come pre-configured for November-December cadence.

2

Export Prior-Year Clients With Q4 Need

Pull from UltraTax, Drake, ProSeries, Lacerte, ProConnect, or TaxDome. Filter to clients with Schedule C, K-1, capital gains, or S-corp returns. Upload the CSV.

3

Launch — First Wave Mails In 1–2 Days

Postcards print and drop into USPS within 1–2 business days. QR scans drop into the call queue with the client's name pre-filled.

4

Work the Lead Queue

Pre-loaded scripts for year-end planning, retirement contribution review, and S-corp distribution conversations. Booked appointments drop into your calendar.

The Math

A typical solo CPA / EA with 80 prior-year clients eligible for Q4 planning. Here's the math on a 2-wave year-end recall:

  • 80 clients × 2 waves = 160 cards × $0.79/card (Pro) = $126 spend
  • Year-end planning conversion at 35% → 28 advisory engagements at $400 average
  • 28 engagements × $400 = $11,200 Q4 revenue
  • Plus 90%+ pre-book rate for January 1040 work seeded by the planning conversation

88:1 ROI on the November mailing alone — before the January 1040 work it pre-books.

Run your own numbers in the ROI calculator.

Simple, Transparent Pricing

Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.

Free

$0/forever

Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece

Most Popular

Pro

$99/mo

Everything in Free + calls, sequencing · From $0.79/piece

Per-piece pricing includes printing + USPS First-Class postage. Full pricing details →

Customize Your Card in Minutes

Drop in your branding, photo, and offer. The live designer handles the rest.

Try the live designer →

More Tax Practice Campaigns

Year-end planning is the highest-ROI Q4 campaign, but PostKnock also runs pre-season return recall (early January), bookkeeping cross-sell, and new-mover acquisition. See the full lineup on the tax / CPA hub.

See all Tax & CPA campaigns →

FAQs

When exactly should I mail the year-end planning card?

November 12–18 is the sweet spot. Earlier and clients aren't mentally in year-end mode; later and you're competing with Black Friday noise. PostKnock auto-schedules the drop based on your firm's state and zip codes.

What service should I lead with on the card?

Whichever Q4 service produces the most revenue per hour for your firm. For most solo CPAs that's estimated-tax review for self-employed clients ($300–$500 per engagement, mostly review work). For others it's S-corp distribution / reasonable comp planning. Pick one anchor service; don't list five.

Are there compliance restrictions on tax-related direct mail?

Standard advertising rules: include your name, firm, city, and credentials (CPA, EA). State board rules apply — no false claims, no guaranteed tax savings. Avoid mentioning specific deductions or credits that might date the card. PostKnock templates leave space for state-required disclosures.

How do I segment which clients to mail?

Pull clients with last-year tax features that suggest Q4 work: Schedule C income, K-1 income, large capital gains, S-corp distributions, retirement plan contributions. Don't mail W-2-only clients with no Q4 levers; the response rate is near zero and the card cost is wasted.

Does the November card actually generate January work?

Yes — that's usually the bigger ROI. Clients who book a November planning meeting tend to pre-schedule their January 1040 appointment in the same conversation. Year-end planning creates the warm context for an immediate seasonal recall.

Ready to Bill More in November?

Stop letting Q4 disappear. Start the cadence that consistently fills your November-December calendar with high-margin advisory work.

Start Free — No Credit Card