Are these new-patient templates really free to customize?▼
Yes. Editing any template in the PostKnock Design Studio is free, with no credit card required. You only pay per piece when you actually mail — from $1.05 per 4×6 card on the Free plan and from $0.79 on Pro. Printing and USPS First-Class postage are included in that per-piece price.
What makes a good new-patient postcard?▼
A clear "now welcoming new patients" headline, a specific first-visit offer, your business name and phone number, and an easy next step — a QR code to your booking page works well. New prospects who don't yet know you respond best to a concrete, low-risk introductory offer rather than a generic ad. Every field in these templates is editable.
Do new-patient postcards actually work?▼
Results vary by industry, offer, and targeting, so treat any number as an estimate. Industry studies (such as the ANA Response Rate Report) typically report direct-mail response for prospect lists in the low single digits — generally above typical email. Pairing the postcard with a follow-up phone call generally lifts response further.
Which industries do you have templates for?▼
PostKnock includes pre-built playbooks and starting designs for 50+ industries — dental, optometry, HVAC, med spa, chiropractic, veterinary, orthodontics, dermatology, physical therapy, plumbing, and many more. The three above are examples; you can adapt any template to your business in the Design Studio.
How do I reach new patients who aren't already on a list?▼
Use EDDM-style saturation mailing to blanket the USPS carrier routes around your location — you don't need any list of names. If you do have a prospect list, export it as a CSV and import it into PostKnock; the wizard auto-maps name and address columns. PostKnock does not connect to outside databases directly; the supported paths are EDDM or CSV import.
Can I add follow-up phone calls to a new-patient campaign?▼
Yes, on the Pro plan. After a postcard is delivered, the built-in Call Queue populates so your front desk can work a daily list of follow-up calls using per-wave scripts. You can also run multi-touch wave sequences (up to 5 waves) so prospects who don't respond automatically advance to the next touch.
What postcard sizes can I send?▼
PostKnock supports three sizes: 4×6, 6×9, and 6×11. The templates above are shown at 4×6, the most common and lowest-cost option. You can switch sizes in the Design Studio, and EDDM-style saturation mailing is available when you want to blanket a neighborhood instead of a named list.