Same play, more trades: a postcard that lands before they need you, then a timed follow-up call while your name is still on the counter. Pre-built playbooks for these too: customize the offer and you're live.
Electricians
Mail new movers a postcard, then call after it lands: reach the homeowner while your licensed-electrician card is still on the fridge.
Typical offer: Free Electrical Safety Walkthrough for New Homeowners
- New Mover Acquisition playbook: 3 waves, 8 weeks, 90-day rest
- Pitch panel upgrades, Level 2 EV chargers, generator hookups
- Wave 2 call hits new homeowners before the offer expires
3 ready-made sequences
New Mover Acquisition · Past Customer Safety Check · Panel Upgrade Promo
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Painting Contractors
Book more interior and exterior jobs: mail a postcard, then call the homeowners who just got it while your offer is fresh.
Typical offer: Free estimate + 15% off your first painting project
- Seasonal urgency: book now, spring/fall schedules fill up
- Sell trust: fully insured, zero mess, done in 1-3 days
- Win whole-neighborhood lists by zip after one job
3 ready-made sequences
New Customer Acquisition · Past Customer Touch-Up & Recolor · Pre-Summer Exterior Promo
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Kitchen & Bath Remodeling Contractors
Mail a postcard offering a free in-home design consult, then call the homeowner days after it lands, while the kitchen reno is top of mind.
Typical offer: Free in-home design consultation, no obligation
- High-ticket remodels make the ROI math work on just 2 booked jobs
- Wave 2 leads with financing / no-money-down to clear price objections
- Wave 3 uses project-slot scarcity to push fence-sitters
3 ready-made sequences
New Customer Acquisition · Past Customer Phase 2 Project · Kitchen & Bath Pre-Holiday Promo
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Garage Door Service Companies
Mail "same-day repair" postcards to local homes, then call the non-responders a few days after delivery to book the job.
Typical offer: Free Service Call With Any Repair
- Same-day repairs: springs, cables, openers, panels
- Sell same-week new-door installs alongside repair leads
- Neighbor-trust angle for wave 2 follow-up cards
3 ready-made sequences
New Customer Acquisition · Past Customer Tune-Up · Pre-Winter Safety & Lubrication
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Window & Door Replacement Companies
Mail a $1,000-off card to nearby homeowners, then call after it lands to book the in-home estimate while interest is fresh.
Typical offer: Free in-home estimate + $1,000 off a full window project
- High-ticket ROI math: ~$8,000 avg project, 3 jobs from 1,000 homes
- Wave 2 leans on 0% financing for 12 months, no money down
- Sells energy savings up to 30%, lifetime glass warranty, 1-day install
3 ready-made sequences
New Customer Acquisition · Past Customer Phase 2 · Pre-Winter Efficiency Promo
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Foundation Repair Companies
Land $7,500 repair jobs: mail a free-inspection postcard, then call homeowners a few days after delivery while it's still on the counter.
Typical offer: Free Structural Inspection, No Obligation, No Pressure
- High-ticket repairs (~$7,500 avg) justify multi-wave postcard+call spend
- Lead with structural specialists, lifetime warranty, financing for every budget
- Water-intrusion urgency angle: check before water gets in
3 ready-made sequences
New Customer Acquisition · Past Customer Annual Inspection · Pre-Wet-Season Inspection
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Fencing & Deck Builders
Mail a $500-off postcard, then call the homeowner days after it lands: turning a card in the pile into a booked free estimate.
Typical offer: Free estimate + $500 off a new fence or deck
- 3-wave New Customer Acquisition playbook over 8 weeks, 90-day rest
- Wave 2 pivots to low-maintenance composite decking + vinyl fencing
- Seasonal urgency close: "don't wait for spring"
3 ready-made sequences
New Customer Acquisition · Past Customer Maintenance · Spring Build Season Promo
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Tree Services
Mail an arborist postcard, then call homes a few days later: turn a free-estimate offer into booked tree jobs.
Typical offer: Free on-site estimate from ISA-certified, insured arborists
- Lead with ISA-certified, fully-insured trust to win homeowner confidence
- Frame proactive trimming as cheaper than emergency removal later
- 3-wave playbook re-reaches homes that ignore the first card
3 ready-made sequences
New Customer Acquisition · Past Customer Annual Health Check · Pre-Storm Trim & Removal Promo
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Pressure Washing Contractors
Mail a soft-wash postcard to nearby homes, then call after delivery. Turn "your street's already done" into booked jobs.
Typical offer: $50 Off Driveway + House Wash Bundle
- Neighborhood proof angle: "we washed homes on your street"
- Seasonal Acquisition playbook timed before summer heat
- Soft-wash safe-for-any-surface messaging for roofs and siding
3 ready-made sequences
Seasonal Acquisition · Past Customer Annual Refresh · Driveway & Walkway Package
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Carpet & Upholstery Cleaning Services
Win back lapsed clients: mail a "it's been a while" postcard, then call them a few days after it lands.
Typical offer: $30 Off Any Whole-Home Cleaning
- Reactivate lapsed customers on a 90-day rest cycle
- Lead with seasonal freshen-up / allergen-and-odor removal
- Final-reminder wave 3 for non-responders
3 ready-made sequences
Lapsed Customer Reactivation · New Customer Welcome · Pre-Holiday Seasonal Refresh
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Restoration Companies
Mail a "24/7 emergency response" postcard to homeowners, then call a few days after delivery to land free damage inspections.
Typical offer: Free Damage Inspection
- Lead on 24/7 emergency response, licensed, insured, insurance-approved
- Reassure with direct insurance billing and certified IICRC technicians
- Wave 2 'plan ahead' call targets non-emergency homeowners who think ahead
3 ready-made sequences
New Customer Acquisition · Past Customer Maintenance Check · Pre-Storm Season Inspection
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Junk Removal Services
Mail a same-day-pickup postcard, then call right after it lands. Reaching homeowners while the clutter is still on their mind.
Typical offer: $25 off your first job; same-day pickup, upfront pricing, no hidden fees
- Pitch garage/basement/shed haul-aways across a 3-wave sequence
- ROI framed per-haul: ~$350 customer value vs $0.91/card
- Call queue fires days after delivery to non-responders
3 ready-made sequences
New Customer Acquisition · Past Customer Repeat · Spring Cleanout Promo
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Moving Companies
Mail a new-mover postcard, then call the household days after delivery: reach movers who ignored the first touch and book the job.
Typical offer: $50 off your move: new customers only
- New-Mover Acquisition playbook: 3 waves, 8 weeks, 90-day rest
- Average move ~$1,500: postcard+call sequence chases non-responders
- Lead trust cues: licensed, insured, flat hourly, same-week
3 ready-made sequences
New-Mover Acquisition · Past Customer Referral Program · Off-Season Discount Promo
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Solar Installers
Book in-home solar assessments by mailing homeowners a postcard, then calling the ones who got it a few days later.
Typical offer: Free in-home solar assessment, no obligation, no pressure
- High-ticket ROI: ~$15k jobs justify multi-wave postcard spend
- Offers ladder financing + savings: 0% for 18 months, $500 lock-in
- Pitch: average homeowner saves $1,400/year on energy
3 ready-made sequences
New Customer Acquisition · Past Customer Battery Upgrade · Past Customer Referral Program
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Appliance Repair Companies
Land same-day repair calls: mail a "$25 off your first repair" postcard, then call the homes that got it while the need is fresh.
Typical offer: $25 Off Your First Repair
- Lead with same-day/next-day appointment urgency
- Wave 2 "we fixed your neighbor's appliance" social proof
- Covers all brands: washers, dryers, fridges
3 ready-made sequences
New Customer Acquisition · Past Customer Win-Back · Pre-Holiday Health Check
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