Announce a new location to the whole neighborhood, no CRM required. PostKnock pairs a neighborhood mailing with a working call list, using pre-built playbooks for 50+ industries.
Start FreeA grand opening postcard is a physical mail piece sent to the homes and businesses around your new location, with one job: get first-time customers in the door before and during launch week. It pairs the news ("we're open") with a specific reason to visit now (a launch offer, an opening-week deadline, a "first 50 customers" hook).
Any business opening a new location, relocating, rebranding, or launching a new service line: a clinic, a gym, a salon, a restaurant, a shop. If you can pick the streets you want to reach, you can announce to them.
A new business has no email list and no existing customers yet, so you can't email your way to a launch. A postcard reaches the whole neighborhood directly, with the message visible the moment it lands. It's the one channel that works when nobody knows you exist.
A grand opening is the one moment you have zero first-party data, no email list, no followers, no past customers. Mail is the channel that reaches strangers in your trade area, and a phone call to anyone who responds turns curiosity into a first booking.
Industry studies typically report direct-mail response rates to a cold, prospecting audience in the low single digits (often cited around 1–5%),1 usually lower than mailing to an existing customer list, and varying widely by offer, list quality, and follow-up. Treat any number as an estimate, not a promise. Your offer and trade area drive the outcome.
Postcards that get attention. Callbacks that close the deal. Here's the whole launch loop: four steps, no agency.
Choose a pre-built multi-touch wave sequence for your industry (50+ verticals). Wave timing, message direction, UTMs, and call scripts come pre-configured, with as many waves as you need, so you can run a "save the date," an "open now," and a "last chance" touch. For a launch you typically purchase a resident or prospect list of nearby addresses from a list provider and import it; if you already have a prospect or interest list, you can import that by exporting a CSV from your existing system: the import wizard auto-maps the name, address, and phone columns.
Start from an industry template and edit it in the in-app Design Studio: your logo, your launch offer, your colors, your address and opening date. Choose 4×6, 6×9, or 6×11. Add a QR code that links to your booking page, menu, or grand-opening landing page.
Postcards print and ship via USPS First-Class automatically. Printing and postage are included in the per-piece price. Mail a purchased resident list covering the streets around your new location, or send to a targeted list you already have. You pay from your wallet, per piece, only for what you send.
When you're working from a list with phone numbers, the built-in Call Queue (a Pro feature) fills up so your front desk can call interested prospects with the wave's pre-loaded launch script and log each outcome: book the appointment, answer questions, confirm the offer. Non-responders roll forward into the next wave. This postcard-then-phone one-two punch is the part most "just mail it" tools leave out.
Real postcard designs, themed per industry and ready to customize in the Design Studio. Here are a few across different verticals. The same launch sequence works for all of them.
Gym
Med Spa
Nail Salon
Barbershop
A launch mailing doesn't have to be a black box. Add a QR code to any grand opening postcard and you can see scans roll in.
Each card carries a QR code linking to your booking page, menu, or launch offer, so a scan is a measurable signal that the card got noticed.
Playbooks set UTM parameters on the destination URL, so the launch traffic shows up labeled in your own web analytics: separate from your other channels.
For lists with phone numbers, the Call Queue gives your team a second, human touch, and a logged outcome either way.
No monthly fee, no minimum, no time limit. You only pay when you send, from your wallet, per card. Print your first launch card before you ever subscribe.
Single-wave postcard campaigns · Unlimited contacts · From $1.04/piece
Everything in Free + the Call Queue & multi-wave sequences · From $0.91/piece
Per-piece pricing includes printing + USPS First-Class postage. Pro is $99/mo or $799/yr. See full pricing →
The same postcard + call playbook, tuned for your world. A couple of the verticals that launch new locations with PostKnock:
It's a postcard sent to the homes and businesses around a new location to announce that you're open and get first-time customers in the door. It usually pairs the news with a specific launch offer and a clear way to respond, like a QR code to your booking page or menu. With a list that includes phone numbers, PostKnock can follow the card with a phone call so the outreach isn't a single touch.
A common approach is a short multi-wave sequence: a "save the date" piece a couple of weeks before opening, an "open now" piece around launch, and a "last chance" piece as the offer expires. PostKnock playbooks support as many waves as you need with the timing pre-configured, so you can schedule the whole launch run up front rather than mailing one card and hoping.
Results vary a lot by offer and trade area, so treat any figure as an estimate. Industry studies typically report direct-mail response rates to a cold, prospecting audience in the low single digits, often cited around 1 to 5 percent and usually lower than mailing to existing customers. A strong, time-limited launch offer and a phone follow-up for anyone who responds tend to help more than the channel alone.
Purchase a resident or prospect list covering the area around your location from a list provider, then import it: the import wizard auto-maps name, address, and phone columns. If you already have a list of prospects or interested leads, you can use that instead by exporting a CSV and importing it. Every PostKnock postcard is addressed to a named recipient; true EDDM saturation, mailing every home on a carrier route without names, is on our roadmap: see postknock.com/eddm.
When you mail to a list that includes phone numbers, PostKnock's built-in Call Queue (a Pro feature) populates so your team can follow up. They work the queue using the playbook's pre-loaded launch script and log each outcome, and anyone who doesn't respond rolls forward into the next wave. The calls are made by your own staff: PostKnock organizes the queue and scripts. If some contacts on your list don't include a phone number, the postcards still mail; the call follow-up applies to the contacts that have one.
They start at $1.04 per 4x6 postcard on the Free plan and drop to $0.91 on Pro, with printing and USPS First-Class postage included in that per-piece price. You pay from your wallet only for what you send, no setup fees, no minimums, no contracts. Pro is $99/mo or $799/yr and adds the Call Queue and multi-wave sequences.
Any business opening or relocating a physical location. PostKnock ships pre-built playbooks for 50+ industries: gyms and studios, med spas, salons and barbershops, dental and optometry, home services, and more. The postcard-plus-call sequence is the same; the timing, messaging direction, and call scripts are tuned per vertical.
Yes. Each postcard can carry a QR code linking to your booking page, menu, or launch offer, so scans give you a measurable response signal, and playbooks add UTM parameters so the launch traffic shows up labeled in your own web analytics. For list-based sends, logged call outcomes from the Call Queue tell you how the human follow-up went.
Three sizes: 4x6, 6x9, and 6x11. A bigger card like 6x11 stands out for a launch announcement. You design any of them in the in-app Design Studio, starting from an industry template and editing the copy, offer, colors, logo, and your opening date and address.
Pick a playbook, design a card, mail the neighborhood, and work the Call Queue. Start free. You only pay when you send.
Start Free1 Direct-mail response-rate ranges are drawn from general industry benchmarks (e.g. ANA / DMA Response Rate Report coverage). Prospecting (cold) audiences typically respond at lower rates than an existing house list. Figures are estimates that vary widely by list, offer, and follow-up: presented here as a range, not a guarantee.