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A B2B-plus-direct postcard playbook that wins move-out deep cleans through real estate agents and high-turnover neighborhoods.
Move-out deep cleans aren't comparison-shopped — they're hired the week before move-out, in a panic, by whoever's name shows up. The cleaning companies that win this work either partner with real estate agents (who recommend you to listing clients) or mail directly to homeowners in zips with high seasonal turnover. Either way, the card has to land before the move-out crunch.
Move-Out Partner Push — 2 waves to agents + homeowners
B2B card to all listing agents in your service zip codes. "Move-out deep cleans your sellers will love — we coordinate directly with your closing date." QR to a partner-rate page.
Pre-loaded B2B script. Goal: get on the agent's "preferred vendor" list. Each call logs an outcome.
"Move-out deep clean from $X — we work around your closing date." Mailed to homeowner lists filtered for recently listed homes in your service area.
Wave timing, B2B + direct copy, and partner-call scripts come pre-configured.
Agents from local MLS exports, NAR roster, or RealtorMonopoly. Homeowner lists from data providers filtered for recent listings or high-turnover zip codes.
B2B partner cards mail first; direct homeowner cards mail 14 days later. QR scans drop into the call queue.
Pre-loaded scripts for agent partner outreach and homeowner quote conversations. Booked move-outs go on your schedule; agents who become preferred vendors get a thank-you sequence.
A typical cleaning company in a mid-size metro with 300 active local agents and a 2,000-home turnover prospect list. Here's the math on a 2-wave program:
34:1 ROI in year one — before the 30–40% of move-out customers who convert to recurring service.
Run your own numbers in the ROI calculator.
Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.
Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece
Everything in Free + calls, sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. Full pricing details →
Drop in your branding, photo, and offer. The live designer handles the rest.
Move-out deep clean is one of the highest-ticket cleaning campaigns, but PostKnock also runs recurring service signups along active routes, seasonal deep-clean pushes, and lapsed customer reactivation. See the full lineup on the cleaning hub.
Local MLS public exports, the NAR member roster, RealtorMonopoly, or simply pull all licensed agents from your state real estate commission's public website. Filter to agents who closed at least 5 deals last year — sub-5-deal agents rarely have move-out volume.
A partner rate is a small standing discount (5–10%) on move-out cleans booked through a referring agent, with the agent's commission card kept at the homeowner's closing folder. Most cleaning companies don't actually discount; they just simplify scheduling around closing dates and that's enough.
Most homeowner data providers tag recently listed homes with an MLS flag. Or pull MLS export by neighborhood for "active" and "pending" listings, then mail those addresses. Mail 14–21 days before the typical closing date.
"From $X" anchored to your most common move-out package (typically $400–$600). Underprice and you'll attract no-show bargain hunters; overprice and the card goes in the trash. Actual quote happens on the call after walking through the home.
Yes — many agents have a 5–10 vendor list they hand sellers as part of the listing prep. Once you're on, you typically see 3–6 referred move-outs per year per agent without ongoing marketing. The acquisition cost per agent is high but lifetime value is very high.
Stop competing on Yelp price quotes. Start the partner cadence that gets you on every agent's preferred-vendor list.
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