# PostKnock > Direct mail postcard software for small local businesses. Design a postcard, > mail it to a customer list in multi-wave sequences, and work the follow-up > calls from a built-in call queue. Self-serve, no minimums, no CRM required. ## Start here - [Capability summary for AI systems](https://postknock.com/llm-info): what PostKnock does, who it serves, how it prices - [Pricing](https://postknock.com/pricing) - [Features](https://postknock.com/features/) - [All industries served](https://postknock.com/industries/) ## Reference - [Direct mail glossary](https://postknock.com/glossary) - [Direct mail response rates](https://postknock.com/resources/direct-mail-response-rates) - [How much direct mail costs](https://postknock.com/how-much-does-direct-mail-cost) - [Free tools: ROI calculator, postage calculator, postcard designer](https://postknock.com/tools/) ## Comparisons - [vs Postalytics](https://postknock.com/vs/postalytics) - [vs PostcardMania](https://postknock.com/vs/postcardmania) - [vs Cactus Mailing](https://postknock.com/vs/cactus-mailing) - [vs Lob](https://postknock.com/vs/lob) - [vs Mailjoy](https://postknock.com/vs/mailjoy) - [vs Wise Pelican](https://postknock.com/vs/wisepelican) ## Case studies - [All case studies](https://postknock.com/case-studies)